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features
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support

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Description

NielsenIQ SmartStore provides valuable insights into shopper behavior that enable effective in-store product merchandising, enhance your influence with retailers, and keep you ahead of evolving shopper preferences. It allows you to replicate any in-store shopping scenario in a virtual setting. By utilizing a remote testing system, you can uncover the reasons behind purchasing decisions, equipping you with the necessary data to optimize aisles, departments, shelves, and overall store layouts to boost performance. Experience a revolutionary virtual shopping platform that significantly enhances research in the CPG and FMCG sectors. SmartStore facilitates the creation of highly realistic and engaging three-dimensional, 360-degree store simulations. Additionally, you can leverage immersive testing capabilities that keep you distinct from competitors, ensuring no disruption occurs on the shelf, all backed by solid data to support your strategic recommendations. This comprehensive approach not only empowers brands but also transforms the way retailers engage with their customers in a meaningful way.

Description

Trax empowers brands and retailers to successfully navigate the evolving landscape of retail, where the integration of physical and digital experiences enhances shopper satisfaction at the shelf. By offering a comprehensive and precise method for consumer packaged goods (CPG) manufacturers and retailers to observe, measure, and assess shelf activity, Trax stands out as a leader in the field. The platform’s real-time monitoring and analytical capabilities provide insights into aisle dynamics, allowing for improved operational efficiency. When shelves are not well managed, it can lead to dissatisfied customers and lost revenue; however, retailers often lack the workforce to identify every issue immediately. With Trax, shelves are automatically scanned, conditions are analyzed, and necessary adjustments are prioritized to fully realize the potential of each aisle. This ensures that every product is optimally positioned in every store consistently. Furthermore, Trax Retail Execution leverages cutting-edge image-recognition technology and advanced deep-learning algorithms to digitize shelf data, ultimately driving sales growth and enhancing the shopping experience. By harnessing these innovative tools, retailers can create a seamless integration of their physical presence and digital strategy, leading to better overall performance.

API Access

Has API No 

API Access

Has API No 

Screenshots View All

Screenshots View All

Integrations

No details available.

Integrations

No details available.

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours No 
Live Rep (24/7) No 
Online Support Yes 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support Yes 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) No 
In Person No 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) Yes 
In Person No 

Vendor Details

Company Name

NielsenIQ

Country

United States

Website

nielseniq.com/global/en/solutions/smart-store/

Vendor Details

Company Name

Trax Retail

Founded

2010

Country

Singapore

Website

traxretail.com

Product Features

Product Features

Retail Execution

AI / Image Recognition No 
Collaboration Tools No 
Data Collection No 
Inspection No 
Pricing / Placement Optimization No 
Product Education No 
Product Promotion Strategy No 
Retail Site Audit No 
Workforce Management No 

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