Compare NielsenIQ SmartStore vs. Retail Pulse in 2025

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Description

NielsenIQ SmartStore provides valuable insights into shopper behavior that enable effective in-store product merchandising, enhance your influence with retailers, and keep you ahead of evolving shopper preferences. It allows you to replicate any in-store shopping scenario in a virtual setting. By utilizing a remote testing system, you can uncover the reasons behind purchasing decisions, equipping you with the necessary data to optimize aisles, departments, shelves, and overall store layouts to boost performance. Experience a revolutionary virtual shopping platform that significantly enhances research in the CPG and FMCG sectors. SmartStore facilitates the creation of highly realistic and engaging three-dimensional, 360-degree store simulations. Additionally, you can leverage immersive testing capabilities that keep you distinct from competitors, ensuring no disruption occurs on the shelf, all backed by solid data to support your strategic recommendations. This comprehensive approach not only empowers brands but also transforms the way retailers engage with their customers in a meaningful way.

Description

Retail Pulse provides instantaneous analytics for displays, visibility into execution, and insights regarding competition, spanning every aisle for CPG and retailers alike. It assesses the share of in-store displays compared to competitors and other products, highlighting missed sales opportunities and ensuring the availability of key SKUs. The platform guarantees top-notch execution of every trade investment made, offering clarity on the effectiveness of point-of-sale materials and adherence to display standards. It meticulously monitors the strategies behind every product and tracks their implementation in the marketplace. Additionally, Retail Pulse enables effective management of new product introductions by confirming distribution and availability. It formulates comprehensive, data-informed strategies related to packaging, pricing, and channel distribution. The system also aims to enhance upselling and cross-selling prospects within each store, while keeping a vigilant watch on competitors' new product launches, pricing strategies, and marketing campaigns. By providing these critical insights, Retail Pulse empowers retailers to make informed decisions that drive sales growth and enhance customer satisfaction.