Compare NielsenIQ Brandbank vs. Store Visualizer

With NielsenIQ Brandbank’s Planogram Solutions, brands can effortlessly access crucial planogram information without the hassle of shopping for competitor products or gathering content from numerous brands. This service provides accurate dimensions for both shelf-ready packs and individual units, ensuring the creation of precise and uniform planograms. By leveraging our advanced space planning software, brands can significantly cut down on the costs and labor involved in sourcing planogram content, thanks to our extensive online database that houses images and measurements from thousands of brands across various categories. Easily gather competitor products from your market segment and utilize the detailed product information to design the ideal planogram to present to retailers. Streamline your space planning process by efficiently creating, managing, and distributing merchandising information all from a single reliable source, thus enhancing collaboration and communication with retail partners. Ultimately, this innovative solution empowers brands to optimize their shelf space effectively.

Store Visualizer delivers exceptional high-definition image quality that caters to both your visual preferences and performance demands. You can accurately visualize a variety of materials, including cardboard, plastic, glass, and aluminum, ensuring a comprehensive representation. The platform accommodates shapes of varying complexity, from the simplest forms to intricate designs. Featuring real-time ray tracing, refraction, and interactive liquid simulation, it brings dynamic elements to life. It also simulates lighting and shadows, providing an incredibly lifelike portrayal of your products. You can incorporate stunning high-resolution graphics onto packaging, whether for labels or boxes, while ensuring accurate color reproduction. Focus on any object seamlessly without sacrificing image clarity or detail. Additionally, the consumer insights module empowers you to gain a deep understanding of your target audience through advanced tools like eye-tracking, heat maps, and visual behavior analysis, all within a customizable 3D virtual store. Simply create or upload a planogram to design your own 3D virtual store and showcase your offerings effectively. This innovative approach transforms how products are presented and understood in a digital environment.