Compare NielsenIQ Brandbank vs. Pensa

With NielsenIQ Brandbank’s Planogram Solutions, brands can effortlessly access crucial planogram information without the hassle of shopping for competitor products or gathering content from numerous brands. This service provides accurate dimensions for both shelf-ready packs and individual units, ensuring the creation of precise and uniform planograms. By leveraging our advanced space planning software, brands can significantly cut down on the costs and labor involved in sourcing planogram content, thanks to our extensive online database that houses images and measurements from thousands of brands across various categories. Easily gather competitor products from your market segment and utilize the detailed product information to design the ideal planogram to present to retailers. Streamline your space planning process by efficiently creating, managing, and distributing merchandising information all from a single reliable source, thus enhancing collaboration and communication with retail partners. Ultimately, this innovative solution empowers brands to optimize their shelf space effectively.

Pensa identifies and alerts on stock shortages while also forecasting potential low inventory levels. The platform gathers actionable data in real-time, ensuring it is collected more quickly, often, and with greater precision, all at a reduced expense. It enables comparisons of a leading brand's shelf performance against its rivals regarding stockouts, shelf share, and other factors that could affect revenue. Gaining insights into how consumers or third-party pickers substitute your products during stockout scenarios is essential for fostering your incremental growth. By providing a comprehensive view of actual consumer choices among your brand and competitors, Pensa’s ongoing shelf signal offers invaluable insights at scale. Errors in POS and perpetual inventory data that feed into your demand forecasting models can create significant challenges further down the line. By integrating Pensa’s real-time shelf signal with historical indicators such as POS data, businesses can reveal the true demand levels, facilitating the correction of inventory discrepancies and enhancing the reliability of demand forecasts. This approach ultimately leads to more informed decision-making and improved operational efficiency.