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Description

At Nielsen Sports, we excel at tracking performance, which is fundamentally what defines our purpose. Our methodology for thorough sponsorship media assessment harnesses extensive data and insights to enhance opportunities and deliver improved returns on investment for both rights holders and brands. We integrate skilled human analysis with extensive data assets and cutting-edge AI technologies to accurately assess the fair market value of sports sponsorships. Our industry-leading research unearths insights that drive more informed business strategies tailored to your specific challenges. By unlocking the interests of sports fans, their media consumption habits, brand preferences, and purchasing behaviors, we illustrate how these elements influence sponsorship choices. For over three decades, Nielsen has established itself as the benchmark for measuring brand visibility across various media types, including traditional, on-demand, and social platforms. Whether engaging with fans in stadiums or collaborating with broadcast professionals, our expertise and impartiality empower us to effectively evaluate the fair market worth of sponsorships in the sports landscape. Our commitment to innovation ensures that we continue to adapt and provide valuable insights in an ever-evolving market.

Description

Digital Insights is a versatile platform designed to extract valuable information from various data sources by analyzing consumer and brand interactions, as well as online searching habits. In today's digital landscape, consumers engage in a cycle of searching, reading, sharing, and decision-making on the internet. Each inquiry from businesses necessitates a tailored approach, selecting specific data streams, tools, models, and expertise. By leveraging Artificial Intelligence to filter out irrelevant information and categorize extensive unstructured data, we are able to collect and interpret pertinent data that informs strategic business decisions. Combining human expertise, experience, and AI capabilities, NielsenIQ analysts pinpoint the most significant themes, topics, and keywords for examining consumer engagement. The platform encompasses data from social media, search engines, and e-commerce reviews, all interconnected by common themes and characteristics, ultimately unveiling insights throughout the consumer journey and enhancing understanding of market dynamics. This holistic approach allows businesses to adapt more effectively to evolving consumer behaviors.

API Access

Has API

API Access

Has API

Screenshots View All

Screenshots View All

Integrations

Telestream Vantage

Integrations

Telestream Vantage

Pricing Details

No price information available.
Free Trial
Free Version

Pricing Details

No price information available.
Free Trial
Free Version

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Vendor Details

Company Name

Nielsen Sports

Website

nielsensports.com

Vendor Details

Company Name

NielsenIQ

Country

United States

Website

nielseniq.com/global/en/solutions/nielseniq-social-360/

Product Features

Product Features

Social Media Monitoring

Audience Segmentation
Competitive Analysis
Configurable Alerts
Customer Engagement
Dashboard
Impact Scoring
Influencer Tracking
Reputation Management
Sentiment Analysis
Trend Tracking

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