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Description
Nielsen Media Impact serves as an all-encompassing media planning tool aimed at assisting agencies, advertisers, and publishers in making financially savvy choices regarding audience engagement with their content and advertising efforts. This solution is structured into two main components: the insights module, which provides users with the ability to delve into detailed data concerning consumer media habits and pinpoint the most effective platforms for audience engagement, and the planning module, which facilitates the enhancement of media strategies and the development of various planning scenarios to judiciously distribute GRP flights, weights, and budgets. Among its notable features is the capacity to examine past campaign data to gain insights into how well the target audience was engaged, assess budget modifications and media distribution to enhance overall performance, scrutinize schedules while experimenting with different scenarios to elevate impression levels and optimize flighting patterns, and establish customizable KPIs that aid in crafting marketing strategies aimed at fulfilling specific objectives. Additionally, the platform encourages a data-driven approach to media planning, empowering users to make informed decisions that align with their marketing goals.
Description
Boost your brand visibility, drive traffic to your website, identify potential leads, and convert them into customers utilizing social media and search engines. In just a matter of minutes, launch sophisticated advertising campaigns across platforms like Facebook, Instagram, and Google. Stagelink simplifies the process by automatically generating all necessary ad-audience combinations from your existing assets and distributing them across relevant advertising channels. With machine intelligence at play, it manages budget allocation and enhances overall campaign performance. By leveraging insights from thousands of previous campaigns and employing reinforcement learning techniques, Stagelink’s algorithms dynamically adjust marketing budgets to ensure maximum returns. You can keep track of all your campaign outcomes in one centralized location while receiving actionable insights. Stagelink provides real-time tracking and attribution of impressions, clicks, and conversions, ensuring you have an accurate and comprehensive view of your performance metrics. Industry-leading platforms and agencies place their trust in Stagelink for effective marketing solutions. This level of confidence speaks volumes about the effectiveness and reliability of the platform.
API Access
Has API
API Access
Has API
Integrations
Eventbrite
Facebook
Google Cloud Platform
Instagram
YouTube
eBay
Integrations
Eventbrite
Facebook
Google Cloud Platform
Instagram
YouTube
eBay
Pricing Details
No price information available.
Free Trial
Free Version
Pricing Details
No price information available.
Free Trial
Free Version
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Vendor Details
Company Name
Nielsen
Founded
1923
Country
United States
Website
www.nielsen.com/solutions/media-planning/media-impact/
Vendor Details
Company Name
Stagelink
Country
Germany
Website
www.stagelink.com
Product Features
Product Features
Search Engine Marketing (SEM)
A/B Testing
Account Alerts
Analytics / ROI Tracking
Bid Management
Budget Management
Campaign Management
Conversion Tracking
Google / Bing Ads
Keyword Research Tools
Keyword Tracking
Landing Pages / Web Forms
URL Builder
Social Media Advertising
Ad Buying
Ad Creation
Bulk Advertising
Campaign Management
Collaboration Tools
Comment / Reply Moderation
Digital Asset Management
Reporting / Analytics
Retargeting
Roles / Permissions