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Average Ratings 2 Ratings

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support

Description

Nielsen's Marketing Mix Modeling allows clients to evaluate the effectiveness of their expenditures, gain insights into successful strategies, and fine-tune their marketing budgets accordingly. By utilizing top-tier performance models that offer comprehensive data coverage and detail, it addresses essential marketing inquiries, empowering you to make informed choices for your ongoing and upcoming marketing strategies. Enhance the effectiveness of your marketing initiatives with unparalleled reach across various platforms and devices. Within weeks, you can analyze marketing ROI insights thanks to our automated and integrated framework. Additionally, refine your marketing approach through tailored simulations that assist you in strategizing for future campaigns, ultimately driving better results and maximizing your overall marketing efficiency.

Description

Digital advertisers can now leave the repetitive operational work to Nexoya and concentrate on more important tasks such as strategy, creativity and collaboration with the team. Nexoya connects all of your marketing tools and channels into one place. The performance is optimized using the aggregated data. Monthly performance can be increased by as much as 30% using state-of-the art AI algorithms that determine the optimal allocation for advertising budgets. To reduce operational effort and give you time to focus on strategic and tactical tasks, the allocations between marketing channels can be fully automated.

API Access

Has API No 

API Access

Has API No 

Screenshots View All

Screenshots View All

Integrations

Adobe Analytics No 
Bing No 
Criteo No 
Facebook Ads No 
Google Ads No 
Google Display & Video 360 No 
Google Pay No 
HubSpot CRM No 
MailXpert No 
Mailchimp No 
Mailgun No 
MediaMath No 
Meta Ads No 
Pinterest No 
Pipedrive No 
SAP Marketing Cloud No 
Salesforce No 
Semrush No 
Shopify No 
YouTube No 

Integrations

Adobe Analytics Yes 
Bing Yes 
Criteo Yes 
Facebook Ads Yes 
Google Ads Yes 
Google Display & Video 360 Yes 
Google Pay Yes 
HubSpot CRM Yes 
MailXpert Yes 
Mailchimp Yes 
Mailgun Yes 
MediaMath Yes 
Meta Ads Yes 
Pinterest Yes 
Pipedrive Yes 
SAP Marketing Cloud Yes 
Salesforce Yes 
Semrush Yes 
Shopify Yes 
YouTube Yes 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Pricing Details

€ 600 per month
We offer "Starter" and "Premium" packages.
The prices depend on your package, your contract duration and your monthly ad spend.
Free Trial No 
Free Version No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours No 
Live Rep (24/7) No 
Online Support Yes 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support No 

Types of Training

Training Docs No 
Webinars No 
Live Training (Online) No 
In Person No 

Types of Training

Training Docs Yes 
Webinars Yes 
Live Training (Online) Yes 
In Person Yes 

Vendor Details

Company Name

Nielsen

Country

United States

Website

www.nielsen.com/solutions/marketing-optimization/marketing-mix-modeling/

Vendor Details

Company Name

Nexoya

Founded

2018

Country

Switzerland

Website

www.nexoya.com

Product Features

Marketing Analytics

A/B Testing No 
Campaign Management No 
Channel Attribution No 
Customer Journey Mapping No 
Dashboard No 
Performance Metrics No 
Predictive Analytics No 
ROI Tracking No 
Social Media Metrics No 
Website Analytics No 

Product Features

Campaign Management

Channel Management No 
Contact Database No 
Email Marketing No 
Event Triggered Actions No 
Lead Management No 
Multi-Campaign No 

Channel Management

Campaign Management Yes 
Channel Analytics No 
Incentive Management No 
Inventory Control No 
Lead Management No 
Opportunity Management No 
Order Management No 
Partner Management No 
Product Management No 
Reseller Management No 

Marketing Analytics

A/B Testing No 
Campaign Management Yes 
Channel Attribution Yes 
Customer Journey Mapping No 
Dashboard Yes 
Performance Metrics Yes 
Predictive Analytics Yes 
ROI Tracking Yes 
Social Media Metrics Yes 
Website Analytics Yes 

Marketing Automation

A/B Testing Yes 
Analytics / ROI Tracking No 
Artificial Intelligence Yes 
Content / Blogging Platform No 
Customizable CTAs No 
Drip Campaigns No 
Dynamic Content No 
Landing Pages / Web Forms No 
Lead Scoring No 
Sales Intelligence No 
Search Marketing No 
Segmentation No 
Social Marketing No 
Website Visitor Tracking No 

Predictive Analytics

AI / Machine Learning Yes 
Benchmarking No 
Data Blending No 
Data Mining No 
Demand Forecasting No 
For Education No 
For Healthcare No 
Modeling & Simulation Yes 
Sentiment Analysis No 

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