Average Ratings 0 Ratings
Average Ratings 0 Ratings
Description
Nielsen's Marketing Mix Modeling allows clients to evaluate the effectiveness of their expenditures, gain insights into successful strategies, and fine-tune their marketing budgets accordingly. By utilizing top-tier performance models that offer comprehensive data coverage and detail, it addresses essential marketing inquiries, empowering you to make informed choices for your ongoing and upcoming marketing strategies. Enhance the effectiveness of your marketing initiatives with unparalleled reach across various platforms and devices. Within weeks, you can analyze marketing ROI insights thanks to our automated and integrated framework. Additionally, refine your marketing approach through tailored simulations that assist you in strategizing for future campaigns, ultimately driving better results and maximizing your overall marketing efficiency.
Description
Marketers looking to prove and improve the business value of their marketing use Plannuh to quickly and easily create winning plans, maximize budget impact, and measure the true performance. Unlike disconnected, static spreadsheets and disparate tactical marketing systems, only Plannuh offers a unified, collaborative platform that delivers AI-driven process automation for achieving agility, efficiency, and industry-leading marketing performance. The platform is quick to implement (1 week) and easy to use with a UI built by marketers for marketers.
API Access
Has API
No
API Access
Has API
Yes
Integrations
Facebook
No
Google Ads
No
HubSpot Marketing Hub
No
LinkedIn
No
Salesforce
No
Integrations
Facebook
Yes
Google Ads
Yes
HubSpot Marketing Hub
Yes
LinkedIn
Yes
Salesforce
Yes
Pricing Details
No price information available.
Free Trial
No
Free Version
No
Pricing Details
$750 per month
Billed annually
Free Trial
No
Free Version
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Customer Support
Business Hours
No
Live Rep (24/7)
No
Online Support
Yes
Customer Support
Business Hours
Yes
Live Rep (24/7)
Yes
Online Support
Yes
Types of Training
Training Docs
No
Webinars
No
Live Training (Online)
No
In Person
No
Types of Training
Training Docs
Yes
Webinars
Yes
Live Training (Online)
Yes
In Person
No
Vendor Details
Company Name
Nielsen
Country
United States
Website
www.nielsen.com/solutions/marketing-optimization/marketing-mix-modeling/
Vendor Details
Company Name
Plannuh
Founded
2017
Country
United States
Website
www.plannuh.com
Product Features
Marketing Analytics
A/B Testing
No
Campaign Management
No
Channel Attribution
No
Customer Journey Mapping
No
Dashboard
No
Performance Metrics
No
Predictive Analytics
No
ROI Tracking
No
Social Media Metrics
No
Website Analytics
No
Product Features
Marketing Analytics
A/B Testing
No
Campaign Management
Yes
Channel Attribution
No
Customer Journey Mapping
No
Dashboard
Yes
Performance Metrics
Yes
Predictive Analytics
Yes
ROI Tracking
Yes
Social Media Metrics
No
Website Analytics
No
Marketing Planning
Budgeting & Forecasting
Yes
Collaboration
Yes
Flowchart
Yes
Goal Setting / Tracking
Yes
Marketing Calendar
Yes
Media Planning
No
Predictive Analytics
Yes
Presentation Tools
Yes
Project Tracking
Yes
Spend Management
Yes
MRM
Activity Planning
Yes
Analytics / ROI Tracking
Yes
Approval Workflow
No
Brand Management
No
Budgeting & Forecasting
Yes
Content Management
Yes
Digital Asset Management
Yes
Expense Management
Yes
Marketing Calendar
Yes
Strategic Planning
Yes