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Description

Enhance your return on investment by gaining insights into how your marketing and advertising strategies engage audiences across every stage of the customer journey. Uncover audience desires and link them to the media, music, sports, and video content they cherish most. Assess the effectiveness of your campaigns in achieving brand goals. Additionally, tailor video content by incorporating information about shows and celebrities to create a more personalized experience for viewers. This approach not only deepens audience connection but also drives engagement and loyalty.

Description

Regardless of your objectives, TrueNorth clearly illustrates the strategy for growth to help you reach them, segmenting it into manageable monthly targets. By integrating your data, you can enhance the accuracy of your projections and monitor your actual progress in comparison to your forecasts. Unlike typical marketing projections, TrueNorth ensures that your anticipated metrics are always front and center, right where you need them for planning your next steps. Generating ideas is a straightforward task; however, what distinguishes successful teams is their ability to prioritize the most promising ideas. TrueNorth simplifies this approach, allowing you to outline your ideas and gain the data insights necessary to showcase the impact of your marketing efforts. This leads to more informed strategic decisions aimed at fulfilling your growth ambitions. The journey to identifying your most impactful ideas starts with asking insightful questions, which TrueNorth facilitates through its Ideation Sessions—quick, asynchronous brainstorming sessions. Ultimately, marketing experiments should be judged solely on their merits, free from biases regarding their sources or origins, ensuring a fair assessment of their effectiveness. By fostering an environment that encourages merit-based evaluation, TrueNorth empowers teams to innovate and succeed.

API Access

Has API No 

API Access

Has API No 

Screenshots View All

Screenshots View All

Integrations

AcuityAds Yes 
Acxiom Real Identity Yes 
Algonomy Yes 
Bright Analytics Yes 
Commanders Act Yes 
Crux Intelligence Yes 
DynAdmic Yes 
Eversight Offer Innovation Yes 
Facebook Ads No 
Flywire No 
GaleForceMedia Yes 
Google Ads No 
Google Optimize No 
Innovid Yes 
MSIGHTS Yes 
Sizmek Ad Suite Yes 
TargetVideo Yes 
Teamstack Yes 
Walmart Yes 
Zefr Yes 

Integrations

AcuityAds No 
Acxiom Real Identity No 
Algonomy No 
Bright Analytics No 
Commanders Act No 
Crux Intelligence No 
DynAdmic No 
Eversight Offer Innovation No 
Facebook Ads Yes 
Flywire Yes 
GaleForceMedia No 
Google Ads Yes 
Google Optimize Yes 
Innovid No 
MSIGHTS No 
Sizmek Ad Suite No 
TargetVideo No 
Teamstack No 
Walmart No 
Zefr No 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Pricing Details

$99 per month
Free Trial Yes 
Free Version No 

Deployment

Web-Based No 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based No 
On-Premises No 
iPhone App Yes 
iPad App Yes 
Android App Yes 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours No 
Live Rep (24/7) No 
Online Support No 

Customer Support

Business Hours No 
Live Rep (24/7) No 
Online Support Yes 

Types of Training

Training Docs No 
Webinars No 
Live Training (Online) No 
In Person No 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) No 
In Person No 

Vendor Details

Company Name

Nielsen

Website

www.nielsen.com/solutions/media-planning/marketing-cloud/

Vendor Details

Company Name

Venture Harbour Ltd.

Founded

2012

Country

United Kingdom

Website

truenorth.io

Product Features

Data Management Platforms (DMP)

Ad Network Integration No 
Analytics / ROI Tracking No 
Audience Targeting No 
Behavioral Analytics No 
CRM No 
Campaign Management No 
Competitive Analysis No 
Customer Journey Mapping No 
Data Capture / Transfer No 
Data Classification No 
Data Visualization No 

Marketing Analytics

A/B Testing No 
Campaign Management No 
Channel Attribution No 
Customer Journey Mapping No 
Dashboard No 
Performance Metrics No 
Predictive Analytics No 
ROI Tracking No 
Social Media Metrics No 
Website Analytics No 

Marketing Planning

Budgeting & Forecasting No 
Collaboration No 
Flowchart No 
Goal Setting / Tracking No 
Marketing Calendar No 
Media Planning No 
Predictive Analytics No 
Presentation Tools No 
Project Tracking No 
Spend Management No 

Product Features

Marketing Analytics

A/B Testing No 
Campaign Management No 
Channel Attribution No 
Customer Journey Mapping No 
Dashboard No 
Performance Metrics No 
Predictive Analytics No 
ROI Tracking No 
Social Media Metrics No 
Website Analytics No 

Marketing Planning

Budgeting & Forecasting No 
Collaboration No 
Flowchart No 
Goal Setting / Tracking No 
Marketing Calendar No 
Media Planning No 
Predictive Analytics No 
Presentation Tools No 
Project Tracking No 
Spend Management No 

MRM

Activity Planning No 
Analytics / ROI Tracking No 
Approval Workflow No 
Brand Management No 
Budgeting & Forecasting No 
Content Management No 
Digital Asset Management No 
Expense Management No 
Marketing Calendar No 
Strategic Planning No 

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