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Description
Enhance your return on investment by gaining insights into how your marketing and advertising strategies engage audiences across every stage of the customer journey. Uncover audience desires and link them to the media, music, sports, and video content they cherish most. Assess the effectiveness of your campaigns in achieving brand goals. Additionally, tailor video content by incorporating information about shows and celebrities to create a more personalized experience for viewers. This approach not only deepens audience connection but also drives engagement and loyalty.
Description
PTF Lab specializes in innovative technology solutions that leverage AI and Computer Vision for the enhancement of sports broadcasts. Their platform facilitates virtual advertising by enabling real-time logo substitutions during live sporting events, which allows brands to target various markets simultaneously. Additionally, the solution incorporates augmented reality features, providing more engaging branding possibilities. This technology not only allows sponsors to effectively reach their desired audiences but also enriches the overall viewing experience while optimizing advertising efficacy. By merging cutting-edge technology with sports marketing, PTF Lab is redefining the landscape of advertising in sports.
API Access
Has API
No
API Access
Has API
No
Screenshots View All
No images available
Integrations
AcuityAds
Yes
Acxiom InfoBase
Yes
Bright Analytics
Yes
Cluster
Yes
Crux Intelligence
Yes
DV Publisher Suite
Yes
Engage3
Yes
FuseCommander
Yes
Headset
Yes
Innovid
Yes
Integrations
AcuityAds
No
Acxiom InfoBase
No
Bright Analytics
No
Cluster
No
Crux Intelligence
No
DV Publisher Suite
No
Engage3
No
FuseCommander
No
Headset
No
Innovid
No
Pricing Details
No price information available.
Free Trial
No
Free Version
No
Pricing Details
No price information available.
Free Trial
No
Free Version
No
Deployment
Web-Based
No
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Customer Support
Business Hours
No
Live Rep (24/7)
No
Online Support
No
Customer Support
Business Hours
No
Live Rep (24/7)
No
Online Support
Yes
Types of Training
Training Docs
No
Webinars
No
Live Training (Online)
No
In Person
No
Types of Training
Training Docs
Yes
Webinars
No
Live Training (Online)
No
In Person
No
Vendor Details
Company Name
Nielsen
Website
www.nielsen.com/solutions/media-planning/marketing-cloud/
Vendor Details
Company Name
PTF Lab
Founded
2021
Country
Georgia
Website
ptf-lab.com
Product Features
Data Management Platforms (DMP)
Ad Network Integration
No
Analytics / ROI Tracking
No
Audience Targeting
No
Behavioral Analytics
No
CRM
No
Campaign Management
No
Competitive Analysis
No
Customer Journey Mapping
No
Data Capture / Transfer
No
Data Classification
No
Data Visualization
No
Marketing Analytics
A/B Testing
No
Campaign Management
No
Channel Attribution
No
Customer Journey Mapping
No
Dashboard
No
Performance Metrics
No
Predictive Analytics
No
ROI Tracking
No
Social Media Metrics
No
Website Analytics
No
Marketing Planning
Budgeting & Forecasting
No
Collaboration
No
Flowchart
No
Goal Setting / Tracking
No
Marketing Calendar
No
Media Planning
No
Predictive Analytics
No
Presentation Tools
No
Project Tracking
No
Spend Management
No
Product Features
Augmented Reality
3D Objects
No
3D Product Visualization
No
Application Development
No
Content Creation
No
Cross-Device Publishing
No
Drag & Drop
No
For Mapping
No
For Sales
No
For Training / Education
No
Object Recognition
No
Simulation
No
Usage Tracking / Analytics
No
Virtual Reality
No
