Average Ratings 0 Ratings
Average Ratings 0 Ratings
Description
Advertising intelligence is essential for gaining a competitive edge in the marketplace. In the current intricate and saturated media environment, consumers are inundated with content across numerous platforms like never before. To maintain an advantage, businesses must rely on dependable advertising intelligence to formulate effective media strategies and set themselves apart from their rivals. However, how can you effectively oversee the advertising efforts of competing brands across all channels without extending your work hours significantly? Nielsen Ad Intel stands as the most extensive resource for advertising expenditure data at local, national, and international levels available today. Our platform empowers advertisers, agencies, publishers, and advertising platforms to track advertising activities across various mediums, including television, digital, audio, search engines, social media, print, outdoor advertising, and cinema. Furthermore, Ad Intel equips clients with the insights needed to successfully navigate this crowded media landscape, allowing them to recognize potential customers and evaluate brand strategies with clarity and precision. By utilizing our data, businesses can streamline their advertising efforts and enhance their overall market presence.
Description
Utilize our comprehensive cross-media monitoring to detect emerging trends, evaluate opinion-shaping dynamics, and pinpoint potential online crises. Discover how your products are perceived in the media, gauge customer interests, and track the strategic moves of your competitors. Gain access to top-notch social media monitoring data that offers extensive source coverage, accurate information, and personalized tonality presented in an intuitive monitoring tool. With the help of dynamic search profiles, you can leverage the crisis monitoring tool krisen.radar ® to spot unexpected events and critical situations swiftly. Effortlessly create precise searches in mere seconds, eliminating the need for complex operators or convoluted queries. Dive deep into your data with an array of customizable filter options, ensuring maximum adaptability for on-the-spot analyses, even during urgent scenarios. Additionally, by integrating data from various sources—including social networks, your own social media platforms, print media, and broadcast outlets—you can unveil broader connections and insights that inform your strategic decisions. This holistic approach enables you to stay ahead of developments in your industry while fostering a proactive response to challenges.
API Access
Has API
No
API Access
Has API
No
Integrations
AdClarity
No
Admetricks
No
Eyeota
No
Supermetrics
No
Pricing Details
No price information available.
Free Trial
No
Free Version
No
Pricing Details
$350 per month
Free Trial
Yes
Free Version
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
Yes
iPad App
Yes
Android App
Yes
Windows
No
Mac
No
Linux
No
Chromebook
No
Customer Support
Business Hours
No
Live Rep (24/7)
Yes
Online Support
Yes
Customer Support
Business Hours
Yes
Live Rep (24/7)
No
Online Support
No
Types of Training
Training Docs
Yes
Webinars
No
Live Training (Online)
No
In Person
No
Types of Training
Training Docs
Yes
Webinars
Yes
Live Training (Online)
Yes
In Person
Yes
Vendor Details
Company Name
Nielsen
Country
United States
Website
www.nielsen.com/solutions/media-planning/ad-intelligence/
Vendor Details
Company Name
bc.lab
Founded
2001
Country
Germany
Website
bclab.de
Product Features
Product Features
Competitive Intelligence
Alerts/Notifications
Yes
Benchmarking
Yes
Competing Product Analysis
Yes
Keyword Tracking
Yes
Social Media Monitoring
Yes
Trend Analysis
Yes
Website Monitoring
Yes