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Description

Advertising intelligence is essential for gaining a competitive edge in the marketplace. In the current intricate and saturated media environment, consumers are inundated with content across numerous platforms like never before. To maintain an advantage, businesses must rely on dependable advertising intelligence to formulate effective media strategies and set themselves apart from their rivals. However, how can you effectively oversee the advertising efforts of competing brands across all channels without extending your work hours significantly? Nielsen Ad Intel stands as the most extensive resource for advertising expenditure data at local, national, and international levels available today. Our platform empowers advertisers, agencies, publishers, and advertising platforms to track advertising activities across various mediums, including television, digital, audio, search engines, social media, print, outdoor advertising, and cinema. Furthermore, Ad Intel equips clients with the insights needed to successfully navigate this crowded media landscape, allowing them to recognize potential customers and evaluate brand strategies with clarity and precision. By utilizing our data, businesses can streamline their advertising efforts and enhance their overall market presence.

Description

Utilize our comprehensive cross-media monitoring to detect emerging trends, evaluate opinion-shaping dynamics, and pinpoint potential online crises. Discover how your products are perceived in the media, gauge customer interests, and track the strategic moves of your competitors. Gain access to top-notch social media monitoring data that offers extensive source coverage, accurate information, and personalized tonality presented in an intuitive monitoring tool. With the help of dynamic search profiles, you can leverage the crisis monitoring tool krisen.radar ® to spot unexpected events and critical situations swiftly. Effortlessly create precise searches in mere seconds, eliminating the need for complex operators or convoluted queries. Dive deep into your data with an array of customizable filter options, ensuring maximum adaptability for on-the-spot analyses, even during urgent scenarios. Additionally, by integrating data from various sources—including social networks, your own social media platforms, print media, and broadcast outlets—you can unveil broader connections and insights that inform your strategic decisions. This holistic approach enables you to stay ahead of developments in your industry while fostering a proactive response to challenges.

API Access

Has API No 

API Access

Has API No 

Screenshots View All

Screenshots View All

Integrations

AdClarity Yes 
Admetricks Yes 
Eyeota Yes 
Supermetrics Yes 

Integrations

AdClarity No 
Admetricks No 
Eyeota No 
Supermetrics No 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Pricing Details

$350 per month
Free Trial Yes 
Free Version No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App Yes 
iPad App Yes 
Android App Yes 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours No 
Live Rep (24/7) Yes 
Online Support Yes 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support No 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) No 
In Person No 

Types of Training

Training Docs Yes 
Webinars Yes 
Live Training (Online) Yes 
In Person Yes 

Vendor Details

Company Name

Nielsen

Country

United States

Website

www.nielsen.com/solutions/media-planning/ad-intelligence/

Vendor Details

Company Name

bc.lab

Founded

2001

Country

Germany

Website

bclab.de

Product Features

Product Features

Competitive Intelligence

Alerts/Notifications Yes 
Benchmarking Yes 
Competing Product Analysis Yes 
Keyword Tracking Yes 
Social Media Monitoring Yes 
Trend Analysis Yes 
Website Monitoring Yes 

Alternatives

KPI6 Reviews

KPI6

KPI6.com