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Description

Advertising intelligence is essential for gaining a competitive edge in the marketplace. In the current intricate and saturated media environment, consumers are inundated with content across numerous platforms like never before. To maintain an advantage, businesses must rely on dependable advertising intelligence to formulate effective media strategies and set themselves apart from their rivals. However, how can you effectively oversee the advertising efforts of competing brands across all channels without extending your work hours significantly? Nielsen Ad Intel stands as the most extensive resource for advertising expenditure data at local, national, and international levels available today. Our platform empowers advertisers, agencies, publishers, and advertising platforms to track advertising activities across various mediums, including television, digital, audio, search engines, social media, print, outdoor advertising, and cinema. Furthermore, Ad Intel equips clients with the insights needed to successfully navigate this crowded media landscape, allowing them to recognize potential customers and evaluate brand strategies with clarity and precision. By utilizing our data, businesses can streamline their advertising efforts and enhance their overall market presence.

Description

Scope3 serves as a collaborative platform aimed at enhancing sustainability by delivering detailed emissions data specifically for the advertising and media supply chain. By thoroughly mapping the entire digital advertising landscape, Scope3 allows advertisers, publishers, and technology providers to assess and minimize the carbon emissions linked to their digital advertising efforts. The platform offers detailed emissions data, which helps stakeholders pinpoint areas of high emissions within their media supply chains, enabling them to make strategic decisions that prioritize sustainability. Additionally, Scope3's commitment to an open-source methodology fosters transparency and encourages collaborative efforts across the industry, paving the way for the adoption of best practices in calculating and reducing emissions in advertising. This data-driven approach not only empowers organizations to align their media initiatives with their environmental objectives but also plays a pivotal role in the global mission to decrease greenhouse gas emissions. Ultimately, Scope3’s innovative framework enhances accountability and supports the transition towards a more sustainable advertising ecosystem.

API Access

Has API No 

API Access

Has API No 

Screenshots View All

Screenshots View All

Integrations

AdClarity Yes 
Admetricks Yes 
Eyeota Yes 
Supermetrics Yes 

Integrations

AdClarity No 
Admetricks No 
Eyeota No 
Supermetrics No 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Pricing Details

Free
Free Trial No 
Free Version Yes 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours No 
Live Rep (24/7) Yes 
Online Support Yes 

Customer Support

Business Hours No 
Live Rep (24/7) No 
Online Support Yes 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) No 
In Person No 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) No 
In Person No 

Vendor Details

Company Name

Nielsen

Country

United States

Website

www.nielsen.com/solutions/media-planning/ad-intelligence/

Vendor Details

Company Name

Scope3

Founded

2022

Country

United States

Website

scope3.com

Product Features

Product Features

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