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Description

Advertising intelligence is essential for gaining a competitive edge in the marketplace. In the current intricate and saturated media environment, consumers are inundated with content across numerous platforms like never before. To maintain an advantage, businesses must rely on dependable advertising intelligence to formulate effective media strategies and set themselves apart from their rivals. However, how can you effectively oversee the advertising efforts of competing brands across all channels without extending your work hours significantly? Nielsen Ad Intel stands as the most extensive resource for advertising expenditure data at local, national, and international levels available today. Our platform empowers advertisers, agencies, publishers, and advertising platforms to track advertising activities across various mediums, including television, digital, audio, search engines, social media, print, outdoor advertising, and cinema. Furthermore, Ad Intel equips clients with the insights needed to successfully navigate this crowded media landscape, allowing them to recognize potential customers and evaluate brand strategies with clarity and precision. By utilizing our data, businesses can streamline their advertising efforts and enhance their overall market presence.

Description

Proximic, a branch of Comscore, specializes in delivering programmatic targeting solutions tailored for advertisers, agencies, and publishers. Focused on the modern advertising environment, Proximic emphasizes privacy-centric targeting methods. Its sophisticated contextual intelligence enables media buyers to effectively connect with their desired audiences without depending on user identifiers, thus improving both the scale and accuracy of targeting efforts. For media sellers, Proximic offers tools for inventory curation that enhance audience monetization and attract a broader range of buyers. The platform is designed for seamless integration with various programmatic platforms, facilitating the activation of audience segments within the user's preferred system. By harnessing Comscore's rich data assets, which include a double opt-in digital panel of more than 2 million individuals, data from 75 million televisions, 100 million connected TV devices, and an extensive range of over 350,000 proprietary topics, Proximic ensures robust targeting capabilities. Additionally, this comprehensive data approach helps advertisers thrive in a competitive landscape.

API Access

Has API No 

API Access

Has API No 

Screenshots View All

Screenshots View All

Integrations

Eyeota Yes 
Acast No 
AdClarity Yes 
Adform No 
Admetricks Yes 
Adobe Acrobat No 
Basis DSP No 
LiveRamp No 
MediaMath No 
Nexxen No 
Oracle Cloud Infrastructure No 
PubMatic No 
Salesforce No 
Supermetrics Yes 
Teads No 
The Trade Desk No 
TransUnion Digital Business Profile No 
TransUnion TruAudience No 
Viant Advertising Cloud No 
Xandr No 

Integrations

Eyeota Yes 
Acast Yes 
AdClarity No 
Adform Yes 
Admetricks No 
Adobe Acrobat Yes 
Basis DSP Yes 
LiveRamp Yes 
MediaMath Yes 
Nexxen Yes 
Oracle Cloud Infrastructure Yes 
PubMatic Yes 
Salesforce Yes 
Supermetrics No 
Teads Yes 
The Trade Desk Yes 
TransUnion Digital Business Profile Yes 
TransUnion TruAudience Yes 
Viant Advertising Cloud Yes 
Xandr Yes 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours No 
Live Rep (24/7) Yes 
Online Support Yes 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support Yes 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) No 
In Person No 

Types of Training

Training Docs Yes 
Webinars Yes 
Live Training (Online) Yes 
In Person Yes 

Vendor Details

Company Name

Nielsen

Country

United States

Website

www.nielsen.com/solutions/media-planning/ad-intelligence/

Vendor Details

Company Name

Comscore

Founded

1999

Country

United States

Website

www.proximic.com/home

Product Features

Product Features

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