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Description

Advertising intelligence is essential for gaining a competitive edge in the marketplace. In the current intricate and saturated media environment, consumers are inundated with content across numerous platforms like never before. To maintain an advantage, businesses must rely on dependable advertising intelligence to formulate effective media strategies and set themselves apart from their rivals. However, how can you effectively oversee the advertising efforts of competing brands across all channels without extending your work hours significantly? Nielsen Ad Intel stands as the most extensive resource for advertising expenditure data at local, national, and international levels available today. Our platform empowers advertisers, agencies, publishers, and advertising platforms to track advertising activities across various mediums, including television, digital, audio, search engines, social media, print, outdoor advertising, and cinema. Furthermore, Ad Intel equips clients with the insights needed to successfully navigate this crowded media landscape, allowing them to recognize potential customers and evaluate brand strategies with clarity and precision. By utilizing our data, businesses can streamline their advertising efforts and enhance their overall market presence.

Description

Pathmatics equips brands with the essential digital marketing insights necessary to capitalize on emerging opportunities in the digital landscape and facilitate the next stage of business expansion. Boasting the most extensive coverage in the sector, which includes platforms like Facebook, Instagram, YouTube, Snapchat, and TikTok, Pathmatics reveals the crucial details of advertising strategies—covering the what, when, where, who, and how—transforming the approach marketers take to succeed online. By reducing the time spent on compiling and consolidating reports, brands can streamline their efforts with our highly praised digital marketing intelligence platform. With access to the most comprehensive and precise database of digital advertisers, users can make informed decisions confidently. Leverage our insights to propose new business opportunities and design effective creative campaigns that resonate with audiences. Achieving more sales, increasing revenue, and expanding marketing budgets becomes feasible, ultimately setting brands up for sustained growth. Embracing these tools can significantly enhance a brand's competitive edge in a rapidly evolving digital environment.

API Access

Has API No 

API Access

Has API No 

Screenshots View All

Screenshots View All

Integrations

AdClarity Yes 
Admetricks Yes 
Eyeota Yes 
Facebook No 
Instagram No 
Snapchat No 
Supermetrics Yes 
TikTok No 
TikTok Ads No 
TikTok Shop No 
YouTube No 

Integrations

AdClarity No 
Admetricks No 
Eyeota No 
Facebook Yes 
Instagram Yes 
Snapchat Yes 
Supermetrics No 
TikTok Yes 
TikTok Ads Yes 
TikTok Shop Yes 
YouTube Yes 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours No 
Live Rep (24/7) Yes 
Online Support Yes 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support Yes 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) No 
In Person No 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) No 
In Person No 

Vendor Details

Company Name

Nielsen

Country

United States

Website

www.nielsen.com/solutions/media-planning/ad-intelligence/

Vendor Details

Company Name

Sensor Tower

Founded

2013

Country

United States

Website

www.pathmatics.com

Product Features

Product Features

Advertising Agency

Campaign Management No 
Collaboration No 
Document Management No 
File Sharing No 
Project Management No 
Task Management No 
Time Tracking No 

Campaign Management

Channel Management No 
Contact Database No 
Email Marketing No 
Event Triggered Actions No 
Lead Management No 
Multi-Campaign No 

Alternatives