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Average Ratings 0 Ratings

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ease
features
design
support

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Write a Review

Description

We integrate technology, data, creativity, and service to enhance performance and efficiency in the interconnected landscape of CTV, linear, and digital media. Our platform alleviates the financial and operational burdens imposed by superfluous intermediaries, addresses issues of fragmentation, and our exceptional consultative support is consistently available to assist you in navigating the constantly evolving landscape of privacy and technology. The Nexxen technology stack encompasses solutions tailored for every phase of the supply chain journey—from planning and activation to optimization and measurement—allowing for each to be utilized independently according to your specific requirements. This flexibility ensures that clients can adapt their strategies effectively, maximizing their potential in a dynamic market.

Description

diDNA is an innovative ad management solution tailored for all stakeholders on the supply side of the advertising landscape, including publishers and ad technology partners. It enhances ad revenue through a comprehensive strategy that incorporates essential ad technology, connections to over 70 demand partners, and a team of dedicated professionals. The platform delivers impressive outcomes, boasting 95% fill rates, 98% viewability, and ad revenue increases ranging from 100% to 150%, alongside an average RPM of $5 and quicker site load times. Additionally, it features fully transparent, real-time reporting designed for practical implementation. With its unique ability to optimize all digital ad inventory, diDNA employs proprietary ad technology, brand safety options, and access to premium demand sources. Furthermore, diDNA's enterprise ad management platform is specifically engineered to maximize ad revenue for publishers by leveraging cutting-edge machine learning and artificial intelligence to enhance its rules engine, thereby simplifying the ad management process while empowering publishers to achieve their full revenue potential. This combination of technology and support allows publishers to focus more on their content while benefiting from optimized ad performance.

API Access

Has API No 

API Access

Has API No 

Screenshots View All

Screenshots View All

Integrations

Adagio Yes 
Admiral No 
Amazon Web Services (AWS) No 
Celtra Yes 
Eyeota Yes 
Google Ads No 
Google Cloud Platform No 
Mile Yes 
OpenX No 
Peer39 Yes 
Proximic by Comscore Yes 
Sovrn No 
Supermetrics Yes 
Verizon Cloud No 
Zimbra No 

Integrations

Adagio No 
Admiral Yes 
Amazon Web Services (AWS) Yes 
Celtra No 
Eyeota No 
Google Ads Yes 
Google Cloud Platform Yes 
Mile No 
OpenX Yes 
Peer39 No 
Proximic by Comscore No 
Sovrn Yes 
Supermetrics No 
Verizon Cloud Yes 
Zimbra Yes 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours No 
Live Rep (24/7) No 
Online Support Yes 

Customer Support

Business Hours No 
Live Rep (24/7) No 
Online Support Yes 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) No 
In Person No 

Types of Training

Training Docs No 
Webinars No 
Live Training (Online) No 
In Person No 

Vendor Details

Company Name

Nexxen

Founded

2007

Country

Israel

Website

nexxen.com

Vendor Details

Company Name

diDNA

Founded

2017

Country

United States

Website

didna.io

Product Features

Ad Server

A/B Testing No 
Ad Inventory Management No 
Ad Optimization No 
Banner Management No 
Conversion Tracking No 
Mobile Ad Serving No 
Native Ad Serving No 
Newsletter / Email Ad Serving No 
Referrals / Affiliates No 
Rich Media Ad Serving No 
Video Ad Serving No 

Data Management Platforms (DMP)

Ad Network Integration No 
Analytics / ROI Tracking No 
Audience Targeting No 
Behavioral Analytics No 
CRM No 
Campaign Management No 
Competitive Analysis No 
Customer Journey Mapping No 
Data Capture / Transfer No 
Data Classification No 
Data Visualization No 

Video Advertising

Ad Optimization No 
Collaboration Tools No 
Creative Asset Management No 
Demand-Side Platform (DSP) No 
Design Ads No 
Display Advertising No 
In-App Video No 
Media Buying No 
Reporting / Analytics No 
Social Advertising No 
Supply-Side Platform (SSP) No 
Video Monetization No 

Product Features

Ad Server

A/B Testing Yes 
Ad Inventory Management Yes 
Ad Optimization Yes 
Banner Management Yes 
Conversion Tracking Yes 
Mobile Ad Serving Yes 
Native Ad Serving Yes 
Newsletter / Email Ad Serving No 
Referrals / Affiliates Yes 
Rich Media Ad Serving No 
Video Ad Serving Yes 

Publishing and Subscriptions

Advertising Management No 
Books No 
Campaign Management No 
Catalogs No 
Circulation Management No 
Content Management No 
Layout & Design No 
Magazines No 
Newsletters No 
Newspapers No 

Website Optimization Tools

Competitor Analysis No 
Content Management Yes 
Keyword Research Tools Yes 
Link Management Yes 
Performance Metrics Yes 
Problem Area Alerts Yes 

Alternatives

Alternatives

MediaMath Reviews

MediaMath

Infillion