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Description

Evaluate the performance of your commercial properties and uncover the reasons behind their success or challenges. Identify the ideal spot for your forthcoming store or marketing initiative. Develop comprehensive customer personas informed by sales data and demographic information. Gain insight into how local competition, transportation access, and foot traffic influence your business. Strategically choose franchise territories and position your outlets to maximize profitability. Periscope® offers a broad range of features designed to improve location planning, analyze competitors, select franchise territories, and enhance customer profiling and targeting, as well as acquisition and retention strategies. Access your secure, corporate version of Google Maps to effortlessly visualize all of your locations, competitor sites, franchise territories, census information, and additional third-party data in one convenient view. By doing so, you will gain a deeper understanding of the factors affecting your locations' performance. This comprehensive analysis will empower you to make informed decisions that drive growth and success in your business.

Description

Enhance the visibility of your local inventory online to attract more customers to your stores. By strengthening your online presence, you can effectively increase foot traffic in your physical locations. Make your store's inventory and product details accessible online to reach shoppers who are looking for products in their vicinity. Keep track of the increase in foot traffic that results from online product searches and assess how this translates into actual in-store sales. Additionally, offer indoor maps and relevant business information across online mapping services to ensure a seamless shopping experience for visitors. Engage with customers through current online business profiles across various platforms. It is crucial for every store in your venue to establish connections with potential customers to enhance foot traffic and drive sales. Understand and meet your customers' needs by analyzing their interactions with your business online before they visit in person. Furthermore, study which products local customers are searching for online to tailor your inventory accordingly. This comprehensive approach will not only streamline the shopping experience but also foster loyalty among your customers.