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Analyze the names used by your competitors to identify common trends, and then consider taking an opposite approach. If their names lean towards the classic, opt for something more contemporary, or vice versa. To ensure you stand out and are easily discoverable on the internet, avoid using generic terminology in your business name. Instead of striving for a literal or precise description, think about names that subtly suggest your services or convey the essence of your approach. Successful brands often choose names that evoke curiosity rather than serving as straightforward labels. Remember, your business name is typically the first impression a potential customer has, so make the most of that opportunity. An original or unconventional name can create a lasting impact, while a dull one will likely be forgotten. Simply modifying a common name with additional words (like ‘Athena Consultancy Services’) can lead to a lack of memorability and reduce your visibility online. Names that sound safe and generic fail to captivate and resonate with audiences. Therefore, embrace boldness and creativity in your naming process to establish a distinctive brand identity that leaves a mark. Ultimately, the right name can become a powerful asset in your overall marketing strategy.