Average Ratings 0 Ratings
Average Ratings 0 Ratings
Description
The advent of the Internet has revolutionized the interaction between customers and advertisers. NT is at the forefront of this transformation, creating products designed to assist agencies and marketing professionals in navigating these evolving customer experiences. The NT Programmatic Platform integrates cutting-edge technologies that facilitate effective communication within the realm of online advertising. Various components of the ad placement process include media planning, data collection and analysis, creative development and adaptation, real-time media placement optimization, and thorough statistical evaluation of outcomes. By bringing together advanced advertising technologies, the NT Programmatic Platform enables comprehensive management of the entire media buying cycle, which spans from initial market research and media planning to activating CRM data, optimizing strategies across multiple KPIs, and conducting extensive data analysis. Moreover, during the course of an advertising campaign, the automation of algorithms and the power of real-time bidding optimization help prevent periods of stagnation, ensuring the achievement of all set KPIs. This holistic approach not only enhances efficiency but also significantly improves the overall effectiveness of advertising efforts.
Description
ZypTV serves as a programmatic platform designed specifically for media buyers, facilitating the connection between streaming TV advertisers and their local audiences across various screens. This platform supports both local and national brands that play vital roles in our daily lives, enriching the communities and neighborhoods we inhabit. Through ad-supported local news and entertainment content, ZypTV enables users to engage with the businesses that are integral to their communities. By integrating the capabilities of a demand-side platform, ZypTV enhances the reach and effectiveness of traditional local media, allowing local businesses to effectively connect with their customer base. The evolution of streaming TV has significantly transformed consumer behavior, empowering local broadcast media with the advantages of digital advertising. However, executing local programmatic streaming TV presents unique challenges due to the enormous scale and automation needed to manage thousands of small, geo-targeted campaigns simultaneously, showcasing the complexity and innovation required in this space. This dynamic environment underscores the importance of adapting to new technologies to meet the needs of both advertisers and consumers.
API Access
Has API
No
API Access
Has API
No
Integrations
No details available.
Integrations
No details available.
Pricing Details
Contact Nominal Techno for a pricing quote.
Free Trial
No
Free Version
No
Pricing Details
No price information available.
Free Trial
No
Free Version
No
Deployment
Web-Based
No
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Customer Support
Business Hours
No
Live Rep (24/7)
Yes
Online Support
No
Customer Support
Business Hours
No
Live Rep (24/7)
No
Online Support
No
Types of Training
Training Docs
Yes
Webinars
No
Live Training (Online)
No
In Person
Yes
Types of Training
Training Docs
No
Webinars
No
Live Training (Online)
No
In Person
No
Vendor Details
Company Name
NT Technology
Founded
2007
Country
United States
Website
nt.technology/en/
Vendor Details
Company Name
ZypMedia
Country
United States
Website
www.zypmedia.com
Product Features
Ad Server
A/B Testing
Yes
Ad Inventory Management
Yes
Ad Optimization
Yes
Banner Management
Yes
Conversion Tracking
Yes
Mobile Ad Serving
Yes
Native Ad Serving
Yes
Newsletter / Email Ad Serving
No
Referrals / Affiliates
No
Rich Media Ad Serving
Yes
Video Ad Serving
Yes
Campaign Management
Channel Management
Yes
Contact Database
No
Email Marketing
No
Event Triggered Actions
No
Lead Management
No
Multi-Campaign
No
Video Advertising
Ad Optimization
No
Collaboration Tools
No
Creative Asset Management
No
Demand-Side Platform (DSP)
No
Design Ads
No
Display Advertising
No
In-App Video
No
Media Buying
No
Reporting / Analytics
No
Social Advertising
No
Supply-Side Platform (SSP)
No
Video Monetization
No
Product Features
Ad Server
A/B Testing
No
Ad Inventory Management
No
Ad Optimization
No
Banner Management
No
Conversion Tracking
No
Mobile Ad Serving
No
Native Ad Serving
No
Newsletter / Email Ad Serving
No
Referrals / Affiliates
No
Rich Media Ad Serving
No
Video Ad Serving
No