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features
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support

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Description

MyTracker serves as an all-encompassing analytics and attribution platform tailored for mobile applications and websites. This tool empowers companies to glean valuable audience insights, evaluate advertising effectiveness, and reliably predict revenue streams. Its notable features encompass attribution for both mobile apps and websites, targeted audience engagement, and optimization of advertising campaigns, alongside providing detailed insights into user demographics, interests, and behaviors. Additionally, it offers revenue analytics across diverse traffic sources with long-term lifetime value predictions extending up to two years, as well as an anti-fraud mechanism to actively identify and mitigate ad fraud risks. Users benefit from the capability to export and store unlimited raw data, seamless integration through pre-built plugins for well-known platforms like WordPress and Joomla, and exceptional support available through various channels. With SDK support for platforms including iOS, Android, Unity Ads, and Flutter, along with compatibility with alternative app stores, MyTracker efficiently integrates with multiple advertising sources for enhanced tracking capabilities. This tool stands out as a vital resource for businesses seeking to optimize their digital marketing strategies effectively.

Description

Recover conversions that may have been lost due to intelligent tracking prevention, private browsing modes, and the complexities of cross-device and cross-browser customer journeys by utilizing SegmentStream's AI-driven predictive attribution. Aggregate all your marketing data within your own Google BigQuery data warehouse, enabling automated and deduplicated reporting on cross-channel ROI. This enterprise-level solution consolidates and integrates your advertising expenses, website and mobile app metrics, CRM data, and offline conversions into one cohesive platform for streamlined marketing ROI reporting. You can easily visualize your reports using your preferred business intelligence tools. By implementing SegmentStream's predictive attribution, you can gain insights into the true effectiveness of your marketing channels and campaigns in a post-cookie landscape. Instantly assess the real incremental impact of various marketing traffic sources without having to wait for a conversion event, even if that conversion occurs across different browsers or devices. This ensures that you are always informed and can make timely decisions based on accurate data.

API Access

Has API No 

API Access

Has API Yes 

Screenshots View All

Screenshots View All

Integrations

Google Ads Yes 
AppLovin Yes 
AppNext Yes 
Apple iOS Yes 
AppsFlyer No 
Awin No 
Criteo No 
Google Analytics No 
Google Sheets No 
HubSpot CRM No 
Liftoff Yes 
Pipedrive No 
RTB House No 
Salesforce No 
Snapchat No 
Taboola No 
Unity Yes 
X (Twitter) No 
Yandex Direct Yes 
ironSource Yes 

Integrations

Google Ads Yes 
AppLovin No 
AppNext No 
Apple iOS No 
AppsFlyer Yes 
Awin Yes 
Criteo Yes 
Google Analytics Yes 
Google Sheets Yes 
HubSpot CRM Yes 
Liftoff No 
Pipedrive Yes 
RTB House Yes 
Salesforce Yes 
Snapchat Yes 
Taboola Yes 
Unity No 
X (Twitter) Yes 
Yandex Direct No 
ironSource No 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Pricing Details

$5,000 / month
SegmentStream is more than just software — it’s a strategic partnership. Our experts will support you with tailored onboarding, training, monthly reviews, and high-touch guidance on budget allocation and ad optimization. We help you fix what’s broken, eliminate wasted spend, and drive real growth using our proprietary AI platform and custom integrations.

Our pricing varies based on your ad budget, license type, add-ons, and required customizations. So, we’ll need to get in touch to give you accurate pricing information.
Free Trial No 
Free Version No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours No 
Live Rep (24/7) No 
Online Support Yes 

Customer Support

Business Hours No 
Live Rep (24/7) No 
Online Support Yes 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) No 
In Person No 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) Yes 
In Person No 

Vendor Details

Company Name

MyTracker

Founded

2014

Country

Netherlands

Website

tracker.my.com

Vendor Details

Company Name

SegmentStream

Founded

2018

Country

United Kingdom

Website

segmentstream.com

Product Features

Marketing Attribution

Attribution Modeling No 
Audience Segmentation No 
Conversion Tracking No 
Cross-Channel Attribution No 
Customer Journey Mapping No 
Multi-Touch Attribution No 
Predictive Analytics No 
ROI Tracking No 

Mobile App Analytics

A/B Testing No 
Channel Attribution No 
Cohort Analysis No 
Funnel Analysis No 
In-App Events Tracking No 
Push Notifications No 
Retention Tracking No 
Revenue Tracking No 
Uninstall Tracking No 

Product Features

Marketing Analytics

A/B Testing No 
Campaign Management No 
Channel Attribution Yes 
Customer Journey Mapping Yes 
Dashboard Yes 
Performance Metrics Yes 
Predictive Analytics Yes 
ROI Tracking Yes 
Social Media Metrics No 
Website Analytics No 

Marketing Attribution

Attribution Modeling Yes 
Audience Segmentation Yes 
Conversion Tracking Yes 
Cross-Channel Attribution Yes 
Customer Journey Mapping Yes 
Multi-Touch Attribution Yes 
Predictive Analytics Yes 
ROI Tracking Yes 

Alternatives

Alternatives

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