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Description

MyPreferences serves as a comprehensive platform for managing preferences and consent within enterprises, consolidating zero-party data that includes communication preferences, consents, personalization settings, demographic information, psychographics, and customer feedback, thereby providing businesses with a cohesive and real-time understanding of individual customer engagement preferences. This platform empowers companies to gather and oversee preferences from all customer interaction channels, such as email, mobile, social media, websites, contact centers, and direct mail, while maintaining a global consent repository that tracks historical consent and ensures adherence to regulations. With its adaptable, API-first data structure and a user-friendly, no-code experience design interface, MyPreferences allows marketers to create and deploy multilingual, responsive preference center pages independently, without the need for developer intervention. Additionally, the platform features integrated reporting and dashboard tools that enable teams to analyze the utilization of zero-party data, monitor opt-out rates, conduct segmentation, and track overarching trends in customer preferences, enhancing the decision-making process for businesses. Such capabilities ensure that organizations can effectively engage with their customers while upholding their privacy and consent standards.

Description

OneTrust's Consent & Preferences solution allows organizations to create reliable digital interactions by simplifying the management of consent and preferences, promoting transparency for consumers, and adhering to international privacy laws. This solution equips businesses to examine their websites and applications for cookies and tracking technologies, enforce governance over digital tracking, and offer tailored consent experiences through customizable templates. By empowering users with control over their preferences and consent, OneTrust enhances personalized communication and strengthens data privacy at each interaction, ultimately cultivating trust and loyalty between brands and their clientele. Furthermore, this approach not only meets regulatory requirements but also fosters a deeper connection between users and organizations, leading to sustained engagement.

API Access

Has API Yes 

API Access

Has API No 

Screenshots View All

Screenshots View All

Integrations

Adobe Real-Time CDP No 
Amazon Redshift Yes 
Amazon S3 Yes 
HubSpot CRM Yes 
Jscrambler No 
Ketch No 
Microsoft Dynamics 365 Yes 
Microsoft SharePoint Yes 
NetSuite Yes 
OneTrust Data Use Governance No 
OneTrust Privacy Automation No 
OneTrust Tech Risk and Compliance No 
Oracle Cloud Marketplace Yes 
Oracle Database Yes 
Oracle Sales Yes 
PostgreSQL Yes 
SAP Sales Cloud Yes 
Sage 100 Yes 
Salesforce Agentforce Marketing Yes 
TYPO3 No 

Integrations

Adobe Real-Time CDP Yes 
Amazon Redshift No 
Amazon S3 No 
HubSpot CRM No 
Jscrambler Yes 
Ketch Yes 
Microsoft Dynamics 365 No 
Microsoft SharePoint No 
NetSuite No 
OneTrust Data Use Governance Yes 
OneTrust Privacy Automation Yes 
OneTrust Tech Risk and Compliance Yes 
Oracle Cloud Marketplace No 
Oracle Database No 
Oracle Sales No 
PostgreSQL No 
SAP Sales Cloud No 
Sage 100 No 
Salesforce Agentforce Marketing No 
TYPO3 Yes 

Pricing Details

No price information available.
Free Trial Yes 
Free Version No 

Pricing Details

No price information available.
Free Trial No 
Free Version Yes 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support Yes 

Customer Support

Business Hours No 
Live Rep (24/7) No 
Online Support Yes 

Types of Training

Training Docs Yes 
Webinars Yes 
Live Training (Online) Yes 
In Person No 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) No 
In Person No 

Vendor Details

Company Name

PossibleNOW

Founded

2000

Country

United States

Website

www.possiblenow.com/products/mypreferences/

Vendor Details

Company Name

OneTrust

Founded

2016

Country

United States

Website

www.onetrust.com/solutions/consent-and-preferences/

Product Features

Consent Management Platforms

Additional Users / Permissions No 
Automatic Cookie-Blocking No 
CCPA Compliance No 
CMS Integration No 
Cookie Crawling No 
Design/Branding Customization No 
Fingerprinting No 
GDPR Compliance No 
IAB Compliance No 
Reporting / Analytics No 
Responsive Design No 
Subdomains Compatibility No 
Tag Manager Integration No 
Whitelabel Solution No 

Product Features

Consent Management Platforms

Additional Users / Permissions No 
Automatic Cookie-Blocking No 
CCPA Compliance No 
CMS Integration No 
Cookie Crawling No 
Design/Branding Customization No 
Fingerprinting No 
GDPR Compliance No 
IAB Compliance No 
Reporting / Analytics No 
Responsive Design No 
Subdomains Compatibility No 
Tag Manager Integration No 
Whitelabel Solution No 

Data Privacy Management

Access Control No 
CCPA Compliance No 
Consent Management No 
Data Mapping No 
GDPR Compliance No 
Incident Management No 
PIA / DPIA No 
Policy Management No 
Risk Management No 
Sensitive Data Identification No 

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