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features
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Description

Individuals engage with content rather than raw data. Movable Ink transforms data into tailored content that can be utilized across various platforms, including email and mobile, enhancing digital customer interactions. This innovation serves as a significant enhancement to the existing marketing technologies. Our content dynamically links to pertinent data sources, regardless of their location, and adjusts based on the recipient's recent behaviors, all while being automatically generated at scale by the platform. With Movable Ink, marketers can eliminate the content creation bottleneck, ensuring they consistently meet the changing demands of their customers. Additionally, content is modularized, enabling applications developed for one medium to be effortlessly repurposed for others. Automated content modules can be deployed across email, mobile platforms, augmented reality, and any visual interface that customers access. Furthermore, this approach allows for seamless integration with relevant data, empowering marketers to activate content that includes personalized elements such as pricing, inventory levels, promotional offers, and loyalty program balances, ultimately enriching the customer experience. By leveraging these tools, brands can maintain a competitive edge in a rapidly evolving digital landscape.

Description

You can achieve desired outcomes such as increased basket size, profitability and frequency of in-store visits. Average transaction size increases, and a propensity for purchase. We offer scalable solutions that can be scaled for a variety brands in dynamic markets. Our deep segmentation and targeting engine allows you to build rich customer profiles and create world-class loyalty programs. Our suite of intelligence modules can be used to create a cadence that 'tests, learns and optimizes'. This will ensure you are solving business problems and staying ahead of the rest. Our digital toolkit will help you accelerate your digital transformation. It will allow you to harness all your data and create a CMS that allows you to run personalized, high volume, high frequency marketing campaigns. The pandemic accelerated the shift towards digital experiences in quick-service restaurants. This includes ordering, payment, and personalized rewards.

API Access

Has API No 

API Access

Has API No 

Screenshots View All

Screenshots View All

Integrations

Adobe Marketo Engage Yes 
Airship Yes 
Attentive Yes 
Bloomreach Yes 
Campaign Monitor Yes 
Cohley Yes 
Cordial Yes 
Crossing Minds Yes 
FindMine Yes 
Knak Yes 
Marigold Engage+ Yes 
MessageGears Yes 
Mobilize Yes 
Notificare Yes 
Ometria Yes 
Pixlee TurnTo Yes 
Simon AI Yes 
Yotpo Yes 
iPost Yes 
stensul Yes 

Integrations

Adobe Marketo Engage No 
Airship No 
Attentive No 
Bloomreach No 
Campaign Monitor No 
Cohley No 
Cordial No 
Crossing Minds No 
FindMine No 
Knak No 
Marigold Engage+ No 
MessageGears No 
Mobilize No 
Notificare No 
Ometria No 
Pixlee TurnTo No 
Simon AI No 
Yotpo No 
iPost No 
stensul No 

Pricing Details

Contact Movable Ink for pricing.
Free Trial No 
Free Version No 

Pricing Details

No price information available.
Free Trial Yes 
Free Version No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours No 
Live Rep (24/7) No 
Online Support Yes 

Customer Support

Business Hours Yes 
Live Rep (24/7) Yes 
Online Support No 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) No 
In Person No 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) Yes 
In Person Yes 

Vendor Details

Company Name

Movable Ink

Founded

2010

Country

United States

Website

movableink.com

Vendor Details

Company Name

Plexure

Founded

2010

Country

New Zealand

Website

www.plexure.com

Product Features

Content Creation

Advertising Content Creation No 
Case Study Creation No 
Collaboration Tools No 
Content Calendar No 
Content Creator Marketplace No 
Content Curation No 
Content Planning No 
Content Topic Research No 
Create Reports No 
Marketing Content Creation No 
Quiz Creation No 
Sales Content Creation No 
Template Creation No 
User-Generated Content No 
Video Content Creation No 
Visual Content Creation No 
Written Content Creation No 

Email Marketing

A/B Testing Yes 
Artificial Intelligence No 
Auto-Responders No 
CAN SPAM Compliance No 
Customer Surveys No 
Drip Campaigns No 
Dynamic Content Yes 
Event Triggered Email No 
Image Library No 
Landing Pages/Web Forms No 
Mailing List Management No 
Mobile Optimized Emails No 
Reporting/Analytics Yes 
Subscriber Management No 
Template Management Yes 
WYSIWYG Email Editor No 

Mobile Marketing

Channel Attribution No 
Contextual Targeting No 
Coupons No 
Email Marketing No 
Engagement Monitoring No 
In-App Marketing No 
Location-Based Marketing No 
Push Notifications No 
Text Messaging No 
Text-to-Win No 

Personalization

A/B Testing No 
Abandoned Cart Saver No 
Account Based Marketing No 
Behavioral Targeting No 
Campaign Segmentation No 
Content Analytics No 
Contextual Targeting No 
Customer Profiles No 
Experience Management No 
Recommendation Engine No 
Website Personalization No 

Product Features

Customer Engagement

Analytics Yes 
Churn Management No 
Communication Management Yes 
Community Management No 
Content Syndication No 
Feedback Collection No 
Gamification No 
Live Chat No 
Video Content No 

Mobile Marketing

Channel Attribution Yes 
Contextual Targeting Yes 
Coupons Yes 
Email Marketing No 
Engagement Monitoring Yes 
In-App Marketing No 
Location-Based Marketing Yes 
Push Notifications Yes 
Text Messaging No 
Text-to-Win No 

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