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Description
Mouseflow is a platform for behavior analytics. It's used by Product, Marketing, UX Design, Analytics teams to ensure high conversion rates and a great website experience.
Mouseflow allows you to see your users' eyes through session recordings. You can also understand what is most important to them with heatmaps.
Mouseflow is an innovative platform on the market that uses automatic friction detection to let you know which recordings you want to watch and avoid sampling across plans. Heatmaps can be created for all pages. You can filter them using multiple parameters.
Description
Optimal is the go-to platform for modern product and design teams that need to scale user research and testing quickly, reliably, and without friction. Designed for speed and impact, Optimal combines intuitive, AI-powered tools with research best practices to help you uncover what users need and drive smarter decisions, faster.
From product managers and designers to UX researchers and marketers, teams use Optimal to conduct card sorting, tree testing, first-click testing, surveys, and prototype validation – all in one seamless platform. No specialized research background required.
AI-driven synthesis turns feedback into clear, actionable insights, while built-in participant recruitment and guided study flows accelerate everything from idea validation to UX optimization. Whether you're testing early concepts or refining live products, Optimal helps reduce risk and align teams with evidence.
Trusted by leading global brands like Netflix, Apple, and Workday, Optimal scales across roles and departments while maintaining quality. It’s built to make it easier for everyone to uncover user needs and confidently shape digital experiences that work.
Use Optimal to discover friction, validate ideas, improve accessibility, and make insight-driven decisions that move the business forward.
API Access
Has API
No
API Access
Has API
No
Integrations
Adobe Analytics
Yes
Convert Experiences
Yes
Desktop.com
Yes
Drupal
Yes
Figma
No
Freshdesk
Yes
Freshpaint
Yes
HubSpot CRM
Yes
HubSpot Marketing Hub
Yes
Lovable
No
Integrations
Adobe Analytics
No
Convert Experiences
No
Desktop.com
No
Drupal
No
Figma
Yes
Freshdesk
No
Freshpaint
No
HubSpot CRM
No
HubSpot Marketing Hub
No
Lovable
Yes
Pricing Details
$31 per month when paid yearly
$39 per month when paid monthly
Free Trial
Yes
Free Version
Yes
Pricing Details
$199/month
All plans:
- Unlimited seats
- Unlimited participant responses per study
- All tools and study types included
- Unlimited seats
- Unlimited participant responses per study
- All tools and study types included
Free Trial
Yes
Free Version
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Customer Support
Business Hours
Yes
Live Rep (24/7)
No
Online Support
Yes
Customer Support
Business Hours
No
Live Rep (24/7)
No
Online Support
Yes
Types of Training
Training Docs
Yes
Webinars
No
Live Training (Online)
No
In Person
Yes
Types of Training
Training Docs
No
Webinars
Yes
Live Training (Online)
No
In Person
No
Vendor Details
Company Name
Mouseflow
Founded
2010
Country
Denmark
Website
mouseflow.com
Vendor Details
Company Name
Optimal
Founded
2007
Country
New Zealand
Website
www.optimalworkshop.com
Product Features
AB Testing
Audience Targeting
No
Campaign Segmentation
No
Funnel Analysis
No
Heatmaps
No
Landing Pages / Web Forms
No
Multivariate Testing
No
Split Testing
No
Statistical Relevance Analysis
No
Surveys
No
Test Scheduling
No
Visual Editor
No
Customer Feedback
Alerts / Notifications
Yes
Behavior Analytics
Yes
Bug Reports
No
Community Feedback Tools
No
Live Chat
No
Negative Feedback Management
No
Net Promoter Score (NPS)
Yes
Screenshot / Screen Capture
No
Surveys
Yes
User Testing Tools
Yes
Video Feedback
No
Visual Feedback Tools
No
Voice of the Customer (VoC)
No
Website Feedback
Yes
Customer Journey Mapping Tools
Action Management
No
Attribution Modeling
No
Behavioral Analytics
Yes
Collaboration
Yes
Customer Profiles
No
Data Import / Export
No
Predictive Analytics
No
Surveys & Feedback
Yes
Templates
No
Heatmap
Behavioral Mapping
Yes
Dashboard
No
Dynamic Maps
Yes
Element Analytics
Yes
Embeddable Maps
No
For Sales
No
For Science
No
Radial Mapping
No
Territorial Mapping
No
Website Analytics
Yes
Session Replay
Eye Tracking
No
Form Analytics
Yes
Heatmaps
Yes
Mouse Tracking
Yes
Optimization Tools
Yes
Session Recording
Yes
Surveys
Yes
User Experience Analysis
Yes
User Feedback
Yes
Visitor Segmentation
Yes
UX
Animation
No
For Mobile
Yes
For Websites
Yes
Heatmaps
Yes
Prototyping
No
Screen Activity Recording
Yes
Unmoderated Testing
No
Usability Testing
Yes
User Journeys
Yes
User Research
Yes
Web Analytics
Campaign Management
No
Conversion Tracking
Yes
Form Analytics
Yes
Goal Tracking
Yes
Keyword Tracking
No
Multiple Site Management
Yes
Pageview Tracking
Yes
Referral Source Tracking
Yes
Site Search Tracking
Yes
Time on Site Tracking
Yes
User Interaction Tracking
Yes
Website Optimization Tools
Competitor Analysis
No
Content Management
No
Keyword Research Tools
No
Link Management
No
Performance Metrics
Yes
Problem Area Alerts
Yes
Product Features
Heatmap
Behavioral Mapping
No
Dashboard
No
Dynamic Maps
No
Element Analytics
No
Embeddable Maps
No
For Sales
No
For Science
No
Radial Mapping
No
Territorial Mapping
No
Website Analytics
No
Usability Testing
A/B Testing
Yes
Annotations
No
Audience Targeting
Yes
Heatmaps
Yes
Impression Testing
No
Mobile Testing
No
Moderated Usability Testing
No
Prototype Testing
Yes
Quantitative Metrics
Yes
Remote User Testing
Yes
Reporting / Analytics
Yes
Surveys and Feeback
Yes
Video Recording / Transcription
Yes
