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Average Ratings 198 Ratings

Total
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features
design
support

Average Ratings 3 Ratings

Total
ease
features
design
support

Description

Private and hard money lenders across the US and Canada use Mortgage Automator to run their lending business without stitching together spreadsheets, email, and separate tools. The cloud-based platform covers the full loan process, from application and underwriting to document generation, servicing, renewals, and fund management. Lenders handling residential, commercial, or construction loans can rely on the platform to track payments, calculate interest, and disburse funds automatically, while commitment letters, loan agreements, and discharge documents are generated in seconds rather than drafted by hand. A built-in CRM keeps deals organized and moving through the pipeline, and dedicated portals give borrowers, brokers, and investors secure, real-time access to their statements. Because workflows adjust to loan type and deal volume, lending teams can scale up without adding proportional admin work. Mortgage Automator also connects with tools like Zapier, QuickBooks, and major credit bureaus, so it fits into an existing tech stack rather than replacing it. New customers get hands-on onboarding and ongoing support, helping lending teams get value from the platform quickly and keep growing without getting buried in manual processes.

Description

Top of Mind Networks' Surefire CRM is the most trusted marketing automation and creative content solution in the mortgage industry. Top of Mind's SurefireCRM helps mortgage professionals, from individuals to corporate lenders, win new business, get repeat business, and earn referral business. Mortgage professionals can effortlessly maintain and strengthen their emotional connections with clients by using intuitive workflows that are easy to use and award-winning content. Services available - SMS and Email Marketing Automation - Lead Distribution and Management - Customizable video marketing Curated Content Library of Award Winning Content - Integration with LOS/POS, PPE Software Systems - And so much more

API Access

Has API Yes 

API Access

Has API Yes 

Screenshots View All

Screenshots View All

Integrations

Zapier Yes 
BeSmartee No 
Blend No 
BombBomb No 
BytePro No 
Calyx Point No 
Chat Agents No 
Clover Yes 
Facebook No 
HubSpot CRM Yes 
HubSpot Customer Platform Yes 
LendingPad No 
Microsoft Azure No 
MonitorBase No 
OpenClose No 
Salesforce No 
Stripe Yes 
TrustEngine No 
Twilio Yes 
Zum Rails Yes 

Integrations

Zapier Yes 
BeSmartee Yes 
Blend Yes 
BombBomb Yes 
BytePro Yes 
Calyx Point Yes 
Chat Agents Yes 
Clover No 
Facebook Yes 
HubSpot CRM No 
HubSpot Customer Platform No 
LendingPad Yes 
Microsoft Azure Yes 
MonitorBase Yes 
OpenClose Yes 
Salesforce Yes 
Stripe No 
TrustEngine Yes 
Twilio No 
Zum Rails No 

Pricing Details

Contact us for pricing
Free Trial No 
Free Version No 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App Yes 
iPad App Yes 
Android App Yes 
Windows Yes 
Mac Yes 
Linux No 
Chromebook No 

Customer Support

Business Hours No 
Live Rep (24/7) Yes 
Online Support Yes 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support Yes 

Types of Training

Training Docs Yes 
Webinars Yes 
Live Training (Online) Yes 
In Person Yes 

Types of Training

Training Docs Yes 
Webinars Yes 
Live Training (Online) Yes 
In Person Yes 

Vendor Details

Company Name

Mortgage Automator

Founded

2017

Country

Canada

Website

www.mortgageautomator.com

Vendor Details

Company Name

Top of Mind Networks

Founded

2003

Country

United States

Website

www.topofmind.com

Product Features

Loan Management

Mortgage Automator is an all-encompassing loan management solution tailored for private and hard-money lenders operating in the US and Canada. It streamlines the entire loan process, encompassing origination, underwriting, servicing, renewals, and payoff, enabling teams to oversee loans through a single unified system rather than relying on disjointed spreadsheets and documents. This platform facilitates the automation of payment monitoring, interest calculations, and real-time balance updates, while also generating commitment letters, loan agreements, and discharge documents on demand. A centralized dashboard provides teams with insights into loan statuses, ongoing tasks, and borrower interactions, featuring Kanban-style pipeline views for tracking funding progress. The system includes customized portals for borrowers, brokers, and investors, granting them secure, real-time access to their account statements. Its integrated reporting features enhance portfolio analysis and ensure compliance records are ready for audits. With seamless connections to credit bureaus, QuickBooks, DocuSign, and more, Mortgage Automator empowers teams to handle a greater volume of loans with reduced manual effort.

Loan Origination

Mortgage Automator's loan origination platform is designed to streamline the process for private lenders, transforming how they manage deal intake. Rather than juggling multiple applications, documents, approvals, and borrower communications across various tools and email accounts, users can utilize a single, cohesive platform that facilitates the entire origination journey from initial application to final decision. With support for digital loan applications, the software ensures that deals are initiated with comprehensive information, eliminating the need for time-consuming follow-ups and missing details. Its integrated document management features enable efficient collection, creation, review, and storage of paperwork, ensuring that all documentation is easily accessible rather than lost in an inbox. Additionally, the platform offers pipeline tracking, giving teams a transparent view of deal progress, upcoming tasks, and potential delays, preventing holdups in the approval process. The automation of origination encompasses the entire pre-closing workflow, including deal structuring, compliance documentation, and necessary approvals. Whether for residential, commercial, or construction lending, Mortgage Automator empowers teams to expedite transactions while maintaining a clear connection to each loan's lifecycle.

Amortization Schedule Yes 
Audit Trail Yes 
Closing Documents Yes 
Compliance Management Yes 
Customer Database Yes 
Digital Signature Yes 
Document Management Yes 
Fee Management Yes 
Loan Processing Yes 
Online Application Yes 

Loan Servicing

Mortgage Automator offers a comprehensive loan servicing software designed specifically for private lenders, enabling them to efficiently handle payment processing, borrower interactions, loan extensions, statement generation, and reporting—all within a single platform tailored for non-bank lenders. By consolidating various servicing tasks into one cohesive system, teams can ensure seamless collaboration among borrowers, investors, and internal staff, from the initial payment through to ongoing portfolio oversight. The software streamlines routine servicing activities, providing teams with an easily accessible overview of payment histories, account balances, associated fees, and any modifications to loans, eliminating the hassle of sifting through disorganized records. With integrated documentation and audit trails, compliance tracking becomes more straightforward and manageable. As the volume of loans increases, traditional manual servicing can lead to excessive administrative burdens. Mortgage Automator's automation capabilities simplify the management of payments, borrower relationships, loan extensions, statement preparation, and follow-up communications, empowering lenders to handle larger portfolios with ease and without added complications.

Accounting Management Yes 
Amortization Schedule Yes 
Application Management Yes 
Auto Loans No 
Automatic Funds Distribution Yes 
Business Loans Yes 
Collateral Tracking Yes 
Collections Management No 
Compliance Management Yes 
Construction Loans Yes 
Customer Database Yes 
Fee Management Yes 
Investor Management Yes 
Loan Processing Yes 
Student Loans No 

Mortgage and Loans

Mortgage Automator is a comprehensive mortgage and loan management solution designed specifically for private and hard money lenders in the United States and Canada. By integrating origination, servicing, fund management, and reporting into a single platform, it eliminates the need for lending teams to manage multiple spreadsheets and disparate applications. The system streamlines the loan process by automating the creation of documents, compliance forms, payment processing, and investor reporting, significantly minimizing manual tasks and reducing the likelihood of errors throughout the loan lifecycle. Customized portals for borrowers, brokers, and investors provide secure and immediate access to important statements and updates, while an integrated CRM facilitates deal monitoring and pipeline oversight. Mortgage Automator seamlessly connects with various tools, including Equifax, QuickBooks, DocuSign, and Zapier, allowing it to fit smoothly into your existing technology ecosystem. With SOC 2 Type II certification and personalized onboarding support, the platform empowers lenders to efficiently manage residential, commercial, and construction loans, enabling them to grow their portfolios with less administrative burden.

Amortization Schedule Yes 
Client Database Yes 
Closing Documents Yes 
Commercial Mortgages No 
Contact Management No 
Credit Reporting Yes 
Customer Statements Yes 
Document Management Yes 
Electronic Applications Yes 
Government Loans No 
Loan Origination Yes 
Loan Servicing Yes 
Pipeline Management Yes 
Pre-Qualification Yes 
Refinance Management No 
Residential Mortgages No 

Product Features

CRM

Calendar/Reminder System Yes 
Call Logging Yes 
Document Storage Yes 
Email Marketing Yes 
Internal Chat Integration No 
Lead Scoring Yes 
Marketing Automation Integration Yes 
Mobile Access Yes 
Quotes / Proposals Yes 
Segmentation Yes 
Social Media Integration Yes 
Task Management Yes 
Territory Management Yes 

Customer Communications Management

Batch Communications Yes 
Chat / Messaging No 
Content Management Yes 
Email Distribution Yes 
Interactive Content Yes 
Multi-Channel Communications Yes 
On-Demand Communications Yes 
Personalization Yes 
Print Management Yes 
Template Management Yes 
Video Content Yes 

Customer Engagement

Analytics Yes 
Churn Management No 
Communication Management Yes 
Community Management No 
Content Syndication Yes 
Feedback Collection Yes 
Gamification Yes 
Live Chat Yes 
Video Content Yes 

Customer Experience

Action Management Yes 
Analytics Yes 
Customer Segmentation Yes 
Dashboard Yes 
Feedback Management Yes 
Knowledge Management Yes 
Multi-Channel Collection Yes 
Sentiment Analysis No 
Survey Management Yes 
Text Analysis No 
Trend Analysis No 

Email Marketing

A/B Testing Yes 
Artificial Intelligence No 
Auto-Responders Yes 
CAN SPAM Compliance Yes 
Customer Surveys Yes 
Drip Campaigns Yes 
Dynamic Content Yes 
Event Triggered Email Yes 
Image Library Yes 
Landing Pages/Web Forms Yes 
Mailing List Management Yes 
Mobile Optimized Emails Yes 
Reporting/Analytics Yes 
Subscriber Management No 
Template Management Yes 
WYSIWYG Email Editor Yes 

Financial CRM

Account Alerts Yes 
Asset Management Yes 
Expense Tracking No 
Household Tracking No 
Influence Tracking No 
Lead Management Yes 
Marketing Management Yes 
Relationship Tracking Yes 
Team Assignments Yes 
Territory Management Yes 

Lead Nurturing

A/B Testing Yes 
Campaign Management Yes 
Drip Campaigns Yes 
Lead Capture Yes 
Lead Notifications Yes 
Lead Scoring Yes 
Lead Segmentation Yes 
Performance Metrics Yes 
Personalization Yes 
Pipeline Management Yes 

Loan Origination

Amortization Schedule Yes 
Audit Trail Yes 
Closing Documents Yes 
Compliance Management Yes 
Customer Database Yes 
Digital Signature No 
Document Management Yes 
Fee Management No 
Loan Processing No 
Online Application No 

Mortgage and Loans

Amortization Schedule Yes 
Client Database Yes 
Closing Documents No 
Commercial Mortgages No 
Contact Management Yes 
Credit Reporting No 
Customer Statements No 
Document Management Yes 
Electronic Applications No 
Government Loans No 
Loan Origination No 
Loan Servicing No 
Pipeline Management Yes 
Pre-Qualification No 
Refinance Management No 
Residential Mortgages No 

Social Media Management

Automated Publishing Yes 
Brand Tracking Yes 
Content Management Yes 
Customer Engagement Yes 
Multi-Account Management Yes 
Multi-User Collaboration Yes 
Post Scheduling Yes 
Reporting/Analytics Yes 
Social Media Monitoring Yes 

Social Media Marketing

Analytics Yes 
Automated Publishing Yes 
Contact Management Yes 
Content Management Yes 
Conversion Tracking Yes 
Customer Targeting Yes 
Keyword Filtering No 
Multi-Account Management Yes 
Post Scheduling Yes 

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