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Description
Mortar unites your fragmented data to give you a single view of your business so that you can make smarter marketing and business decisions.
1. Monitor and access a unified view of your customers to increase engagement and conversions
2. Increase brand trust through customer segmentation and data governance
3. Unify your data to establish a single, accurate view of your customers
4. Empower multiple teams through unified data
With Mortar, you can now understand the behavioral characteristics of your customers through powerful behavioral and predictive analytics and view this in an easy-to-use dashboard.
Description
Empower clients to chart their own course with the capabilities of SAP Marketing Cloud, ensuring that your CRM objectives are met. Increase revenue by allowing customers the opportunity to explore, connect, and purchase at their leisure. Enhance your marketing team's efficiency by utilizing comprehensive insights into customer preferences and requirements. Merge experiential and operational information to create a unified and detailed perspective of your clientele. Break down silos within your organization to fully leverage the potential of customer data. Acquire a deeper understanding of customer motivations to foresee their actions and preferences. Quickly spot emerging trends and uncover niche customer segments to effectively tailor your marketing approach. Strengthen customer loyalty and foster meaningful relationships through improved insights and responsiveness. Employ real-time business intelligence for speedy evaluations and assured decision-making throughout the organization, all while enhancing customer satisfaction and refining your marketing effectiveness. By doing so, you will not only enrich customer experiences but also position your business for sustained growth.
API Access
Has API
No
API Access
Has API
No
Integrations
Aprimo
No
Bluecore
No
Cloud4Wi
No
Facebook
Yes
Google Ad Manager
Yes
Google Analytics
Yes
Inxmail
No
Knak
No
NetSuite
No
Nexoya
No
Integrations
Aprimo
Yes
Bluecore
Yes
Cloud4Wi
Yes
Facebook
No
Google Ad Manager
No
Google Analytics
No
Inxmail
Yes
Knak
Yes
NetSuite
Yes
Nexoya
Yes
Pricing Details
$119 per month
Free Trial
Yes
Free Version
No
Pricing Details
No price information available.
Free Trial
Yes
Free Version
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Customer Support
Business Hours
Yes
Live Rep (24/7)
No
Online Support
Yes
Customer Support
Business Hours
No
Live Rep (24/7)
No
Online Support
Yes
Types of Training
Training Docs
Yes
Webinars
No
Live Training (Online)
Yes
In Person
Yes
Types of Training
Training Docs
Yes
Webinars
No
Live Training (Online)
No
In Person
No
Vendor Details
Company Name
MortarAI
Founded
2021
Country
Australia
Website
mortarai.com
Vendor Details
Company Name
SAP
Founded
1972
Country
Germany
Website
www.sap.com/products/crm/marketing.html
Product Features
Customer Data Platforms (CDP)
Behavioral Analytics
Yes
Campaign Management
Yes
Customer Profiles
Yes
Customer Segmentation
Yes
Data Integration
Yes
Data Matching
Yes
GDPR Compliance
Yes
Personalization
Yes
Predictive Modeling
Yes
Product Features
CRM
Calendar/Reminder System
No
Call Logging
No
Document Storage
No
Email Marketing
No
Internal Chat Integration
No
Lead Scoring
No
Marketing Automation Integration
No
Mobile Access
No
Quotes / Proposals
No
Segmentation
No
Social Media Integration
No
Task Management
No
Territory Management
No
Customer Data Platforms (CDP)
Behavioral Analytics
No
Campaign Management
No
Customer Profiles
No
Customer Segmentation
No
Data Integration
No
Data Matching
No
GDPR Compliance
No
Personalization
No
Predictive Modeling
No
Lead Generation
Contact Discovery
No
Contact Import/Export
No
Lead Capture
No
Lead Database Integration
No
Lead Nurturing
No
Lead Scoring
No
Lead Segmentation
No
Pipeline Management
No
Prospecting Tools
No
Visitor Identification
No
Marketing Analytics
A/B Testing
No
Campaign Management
No
Channel Attribution
No
Customer Journey Mapping
No
Dashboard
No
Performance Metrics
No
Predictive Analytics
No
ROI Tracking
No
Social Media Metrics
No
Website Analytics
No
MRM
Activity Planning
Yes
Analytics / ROI Tracking
No
Approval Workflow
No
Brand Management
No
Budgeting & Forecasting
Yes
Content Management
Yes
Digital Asset Management
No
Expense Management
No
Marketing Calendar
No
Strategic Planning
No
Personalization
A/B Testing
No
Abandoned Cart Saver
No
Account Based Marketing
No
Behavioral Targeting
No
Campaign Segmentation
No
Content Analytics
No
Contextual Targeting
No
Customer Profiles
No
Experience Management
No
Recommendation Engine
No
Website Personalization
No
