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Description

Reach your most valuable customers and potential clients efficiently with Mobilewalla's tailored audience segments. By leveraging thousands of consumer data points, we create campaign-specific, syndicated, or customized audiences, ensuring that the right message reaches the right consumer at the ideal moment. Our audience segments can be utilized across various digital and social media platforms, including Facebook, Twitter, and Instagram. The extensive data provided by Mobilewalla enables us to construct detailed profiles for each device ID. We employ predictive modeling techniques to analyze behavioral patterns and categorize devices into distinct segments. Insights from app usage reveal crucial consumer behavior narratives, while demographic data adds further context. To enhance reliability, Mobilewalla cross-verifies its age and gender segments with Nielsen DAR and US Census information. Moreover, GPS location data sourced from billions of daily signals ensures both scalability and precision in targeting strategies. This comprehensive approach allows businesses to connect more effectively with their audiences, ultimately driving better results.

Description

Nielsen Scarborough offers extensive insights into local and national consumer behaviors across more than 2,000 categories, which encompass various aspects such as leisure pursuits, shopping habits, purchasing trends, and media usage. By conducting over 330,000 surveys each year in the U.S., they empower advertisers and media organizations to effectively satisfy customer needs while exploring new strategic opportunities. Gaining insights into the distinctive behaviors of your clientele allows for a deeper understanding of the competitive landscape, which can lead to the formulation of strategies that amplify your advantages. Nielsen Scarborough's localized market insight studies enable a thorough exploration of consumer behaviors in diverse sectors, including automotive, banking and finance, beverages, demographics, digital and internet usage, grocery and convenience shopping, healthcare, home improvement, home shopping, lifestyle choices, media consumption, restaurant visits, retail activities, sports interests, telecom and mobile services, transportation, travel preferences, and voting behaviors. This comprehensive analysis not only aids in identifying market trends but also enhances targeted marketing efforts tailored to specific consumer segments.

API Access

Has API No 

API Access

Has API No 

Screenshots View All

Screenshots View All

Integrations

Facebook Yes 
Instagram Yes 
X (Twitter) Yes 

Integrations

Facebook No 
Instagram No 
X (Twitter) No 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours No 
Live Rep (24/7) Yes 
Online Support Yes 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support Yes 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) No 
In Person No 

Types of Training

Training Docs Yes 
Webinars Yes 
Live Training (Online) Yes 
In Person Yes 

Vendor Details

Company Name

Mobilewalla

Founded

2011

Country

United States

Website

www.mobilewalla.com/products/audience-segments

Vendor Details

Company Name

Nielsen

Founded

1923

Country

United States

Website

www.nielsen.com/solutions/audience-measurement/scarborough/

Product Features

Audience Intelligence

AI / Machine Learning No 
Audience Segmentation No 
Competitive Intelligence No 
Content Tracking No 
Data Visualization No 
Data-Driven Insights No 
Filters / Search No 
Image Recognition No 
Sentiment Analysis No 
Social Listening No 
Social Media Analytics No 
Trend Tracking No 

Product Features

Alternatives

Alternatives

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Nielsen ONE

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