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Description

Apple Ads Partner | Growth partner of apps building app store marketing with AI, automation and expertise Since 2013, San Francisco-founded MobileAction has helped apps and games grow through organic and paid user acquisition. A pioneer in app analytics, it is the platform app marketers rely on to climb the top charts on the App Store and the Google Play Store and scale across channels. MobileAction has been an official Apple Ads Partner since 2020 and joined InMobi Advertising in 2026. Its automation, optimization, research, and monitoring tools cut manual campaign work and reveal high-impact opportunities. Behind the platform sits data on 140M+ ad creatives, 6M+ keywords, 5M+ apps, 100K+ publishers, and 700K+ advertisers, giving marketers the intelligence to sharpen app store marketing performance.

Description

SplitMetrics Acquire is the Apple Ads optimization platform for scaling profitably. It unifies bid & budget optimization, market intelligence, and purpose-built AI models to outperform your competition. Driven by Samba AI models that analyze, predict and adjust your bids & budgets automatically towards target CPA, SoV or up to +98% ROAS increase. SplitMetrics Acquire is part of the SplitMetrics ecosystem, built to give mobile marketers a smarter, more connected way to drive growth. SplitMetrics helps Fortune 100 companies unlock 25%+ revenue growth by bringing together Apple Ads optimization, ASO, multichannel media buying, and end-to-end creative production under one roof. What sets SplitMetrics apart is the combination of proprietary market intelligence, deep mobile marketing expertise, and AI built specifically for the app economy. With 10 years of experience and billions of data points behind it, SplitMetrics AI is trained to understand the dynamics of mobile acquisition and optimization—not simply generate generic recommendations. It turns that intelligence into actionable decisions that help marketers find opportunities, improve performance, and scale with confidence across the mobile growth funnel.

API Access

Has API No 

API Access

Has API Yes 

Screenshots View All

Screenshots View All

Integrations

Adjust Yes 
Apple Search Ads Yes 
AppsFlyer Yes 
Branch Yes 
Kochava Yes 
Singular Yes 
Airbridge Yes 
App Store Yes 
AppMetrica No 
Google Play Yes 
RevenueCat No 
Slack Yes 

Integrations

Adjust Yes 
Apple Search Ads Yes 
AppsFlyer Yes 
Branch Yes 
Kochava Yes 
Singular Yes 
Airbridge No 
App Store No 
AppMetrica Yes 
Google Play No 
RevenueCat Yes 
Slack No 

Pricing Details

$15
MobileAction offers different plans for companies at all levels.
Free Trial Yes 
Free Version Yes 

Pricing Details

$800 per month
Free Trial Yes 
Free Version No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App Yes 
iPad App Yes 
Android App Yes 
Windows Yes 
Mac Yes 
Linux Yes 
Chromebook No 

Customer Support

Business Hours No 
Live Rep (24/7) Yes 
Online Support Yes 

Customer Support

Business Hours Yes 
Live Rep (24/7) Yes 
Online Support Yes 

Types of Training

Training Docs Yes 
Webinars Yes 
Live Training (Online) Yes 
In Person Yes 

Types of Training

Training Docs Yes 
Webinars Yes 
Live Training (Online) Yes 
In Person No 

Vendor Details

Company Name

MobileAction

Founded

2013

Country

United States

Website

www.mobileaction.co

Vendor Details

Company Name

SplitMetrics

Founded

2014

Country

United States

Website

splitmetrics.com/acquire/

Product Features

App Store Optimization (ASO)

A/B Testing No 
App Store Localization Yes 
Benchmarking Yes 
Competitor Monitoring Yes 
Keyword Research Tools Yes 
Rank Tracking Yes 
Reporting / Analytics Yes 
Reviews Management Yes 
Sentiment Analysis No 

Campaign Management

Channel Management Yes 
Contact Database No 
Email Marketing No 
Event Triggered Actions Yes 
Lead Management No 
Multi-Campaign Yes 

Mobile App Analytics

A/B Testing No 
Channel Attribution Yes 
Cohort Analysis Yes 
Funnel Analysis No 
In-App Events Tracking Yes 
Push Notifications No 
Retention Tracking Yes 
Revenue Tracking Yes 
Uninstall Tracking No 

Product Features

Mobile App Analytics

A/B Testing Yes 
Channel Attribution Yes 
Cohort Analysis Yes 
Funnel Analysis Yes 
In-App Events Tracking Yes 
Push Notifications Yes 
Retention Tracking Yes 
Revenue Tracking Yes 
Uninstall Tracking Yes 

Mobile Marketing

Channel Attribution Yes 
Contextual Targeting No 
Coupons No 
Email Marketing No 
Engagement Monitoring Yes 
In-App Marketing Yes 
Location-Based Marketing Yes 
Push Notifications Yes 
Text Messaging No 
Text-to-Win No 

Alternatives

Alternatives