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Description

Apple Ads Partner | Growth partner of apps building app store marketing with AI, automation and expertise Since 2013, San Francisco-founded MobileAction has helped apps and games grow through organic and paid user acquisition. A pioneer in app analytics, it is the platform app marketers rely on to climb the top charts on the App Store and the Google Play Store and scale across channels. MobileAction has been an official Apple Ads Partner since 2020 and joined InMobi Advertising in 2026. Its automation, optimization, research, and monitoring tools cut manual campaign work and reveal high-impact opportunities. Behind the platform sits data on 140M+ ad creatives, 6M+ keywords, 5M+ apps, 100K+ publishers, and 700K+ advertisers, giving marketers the intelligence to sharpen app store marketing performance.

Description

Reply Argus is an innovative AI-driven tool designed for managing reviews of mobile applications. It monitors reviews on both the App Store and Google Play, crafting personalized responses in the reviewer's native language while maintaining the app's distinct voice as derived from the store listing and previously approved replies. All reviews from the two platforms are consolidated into a single inbox for convenience. You can either approve the drafted responses for posting or set specific criteria based on rating, keywords, language, or platform to allow Argus to automatically publish the replies you deem appropriate. Importantly, reviews that are related to crises, legal matters, or medical issues are always flagged for human review. The Signal feature identifies and ranks common complaints and feature requests based on their frequency, linking them to the relevant reviews and enabling integration with Notion or Google Sheets. Additionally, any significant drops in ratings or negative reviews trigger alerts sent directly to your preferred communication channels such as Slack, Telegram, Discord, or through a webhook. Argus also integrates seamlessly with clients like Claude, Cursor, and other MCP applications. The Pro version includes a read-only REST API and signed webhooks for enhanced functionality. Users can access the tool for free for one app with a limit of 100 replies each month, while paid plans start at $29, with pricing based on the volume of replies rather than the number of seats. Moreover, there are white-label options available for agencies, allowing them to customize the service further.

API Access

Has API No 

API Access

Has API Yes 

Screenshots View All

Screenshots View All

Integrations

App Store Yes 
Google Play Yes 
Slack Yes 
Adjust Yes 
Airbridge Yes 
Apple Search Ads Yes 
AppsFlyer Yes 
Branch Yes 
Claude No 
Cursor No 
Discord No 
Google Sheets No 
Kochava Yes 
Notion No 
Singular Yes 
Telegram No 

Integrations

App Store Yes 
Google Play Yes 
Slack Yes 
Adjust No 
Airbridge No 
Apple Search Ads No 
AppsFlyer No 
Branch No 
Claude Yes 
Cursor Yes 
Discord Yes 
Google Sheets Yes 
Kochava No 
Notion Yes 
Singular No 
Telegram Yes 

Pricing Details

$15
MobileAction offers different plans for companies at all levels.
Free Trial Yes 
Free Version Yes 

Pricing Details

$29/month
Free: $0 for 1 active app and 100 replies a month. Indie: $29/month ($24 billed annually) for 4 active apps and 300 replies. Pro: $79/month ($66 annually) for 10 active apps and 2,000 replies. Studio: $299/month ($249 annually) for 30 active apps and 8,000 replies. Enterprise: custom. Plans are priced on replies, not seats, and read-only viewers are free. Extra app slots and reply packs can be added on any paid plan.
Free Trial Yes 
Free Version Yes 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours No 
Live Rep (24/7) Yes 
Online Support Yes 

Customer Support

Business Hours No 
Live Rep (24/7) No 
Online Support Yes 

Types of Training

Training Docs Yes 
Webinars Yes 
Live Training (Online) Yes 
In Person Yes 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) No 
In Person No 

Vendor Details

Company Name

MobileAction

Founded

2013

Country

United States

Website

www.mobileaction.co

Vendor Details

Company Name

Reply Argus

Founded

2026

Country

United States

Website

www.replyargus.com

Product Features

App Store Optimization (ASO)

A/B Testing No 
App Store Localization Yes 
Benchmarking Yes 
Competitor Monitoring Yes 
Keyword Research Tools Yes 
Rank Tracking Yes 
Reporting / Analytics Yes 
Reviews Management Yes 
Sentiment Analysis No 

Campaign Management

Channel Management Yes 
Contact Database No 
Email Marketing No 
Event Triggered Actions Yes 
Lead Management No 
Multi-Campaign Yes 

Mobile App Analytics

A/B Testing No 
Channel Attribution Yes 
Cohort Analysis Yes 
Funnel Analysis No 
In-App Events Tracking Yes 
Push Notifications No 
Retention Tracking Yes 
Revenue Tracking Yes 
Uninstall Tracking No 

Product Features

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