Average Ratings 0 Ratings
Average Ratings 0 Ratings
Description
Microsoft Advertising has introduced an innovative platform named the Digital Marketing Center, which is a project from Microsoft Garage. This tool is designed to assist small and medium-sized enterprises in overseeing their digital marketing efforts, encompassing not only Microsoft Advertising but also major advertising and social media platforms such as Google Ads, Facebook, Twitter, and Instagram, thereby streamlining their marketing strategies and enhancing their online presence.
Description
Sotrender is an analytics and reporting tool that helps marketers understand and drive their social media performance. Thanks to AI-fuelled solutions and reliable data, analyzing & reporting social media results can be quick and efficient. As benchmarking is also essential in data-driven marketing, Sotrender makes it easy to track competitors’ social KPIs - both organic and paid.
Here are some of Sotrender's main advantages:
- easily accessible marketing data: reach, engagement, user demography, content overview and many more,
- pivotal Facebook, Instagram, LinkedIn and TikTok metrics in one place, including historical data,
- quick, comprehensive reports that help to significantly decrease the workload and visibly optimize a marketer’s working time,
- possibility to benchmark organic or paid company results against selected competitors or the whole industry,
- insights into competitors’ monthly ad spend and set campaign goals,
- AI-driven Meta ads optimization.
API Access
Has API
No
API Access
Has API
Yes
Integrations
Facebook
Yes
Instagram
Yes
X (Twitter)
Yes
Google Ads
Yes
LinkedIn
No
Microsoft Advertising
Yes
TikTok
No
Integrations
Facebook
Yes
Instagram
Yes
X (Twitter)
Yes
Google Ads
No
LinkedIn
Yes
Microsoft Advertising
No
TikTok
Yes
Pricing Details
No price information available.
Free Trial
No
Free Version
Yes
Pricing Details
$72 a month with 5 profiles
The Essential package gives 3 users access to the application. Users can analyze up to 5 profiles and get:
- 90 days of historical data,
- PDF, PPTX, XLS reports,
- Sotrender Ads module.
Our most popular package, the Expert package, includes:
- One year of historical data,
- Communication strategy analysis,
- Scheduled reports,
- Meta Ads Optimization,
- 30 profiles available for analysis by an unlimited number of users.
For more detailed information about our packages, visit our pricing page.
- 90 days of historical data,
- PDF, PPTX, XLS reports,
- Sotrender Ads module.
Our most popular package, the Expert package, includes:
- One year of historical data,
- Communication strategy analysis,
- Scheduled reports,
- Meta Ads Optimization,
- 30 profiles available for analysis by an unlimited number of users.
For more detailed information about our packages, visit our pricing page.
Free Trial
Yes
Free Version
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Customer Support
Business Hours
No
Live Rep (24/7)
No
Online Support
No
Customer Support
Business Hours
Yes
Live Rep (24/7)
No
Online Support
Yes
Types of Training
Training Docs
No
Webinars
No
Live Training (Online)
No
In Person
No
Types of Training
Training Docs
No
Webinars
Yes
Live Training (Online)
Yes
In Person
Yes
Vendor Details
Company Name
Microsoft
Founded
1975
Country
United States
Website
www.microsoft.com/en-us/digital-marketing-center
Vendor Details
Company Name
Sotrender
Founded
2010
Country
Poland
Website
sotrender.com
Product Features
Advertising Agency
Campaign Management
No
Collaboration
No
Document Management
No
File Sharing
No
Project Management
No
Task Management
No
Time Tracking
No
Campaign Management
Channel Management
No
Contact Database
No
Email Marketing
No
Event Triggered Actions
No
Lead Management
No
Multi-Campaign
No
Marketing Analytics
A/B Testing
No
Campaign Management
No
Channel Attribution
No
Customer Journey Mapping
No
Dashboard
No
Performance Metrics
No
Predictive Analytics
No
ROI Tracking
No
Social Media Metrics
No
Website Analytics
No
PPC
A/B Testing
No
Account Alerts
No
Analytics / ROI Tracking
No
Bid Management
No
Budget Management
No
Campaign Management
No
Conversion Tracking
No
Google / Bing Ads
No
Keyword Research Tools
No
Keyword Tracking
No
Landing Pages / Web Forms
No
URL Builder
No
Search Engine Marketing (SEM)
A/B Testing
No
Account Alerts
No
Analytics / ROI Tracking
No
Bid Management
No
Budget Management
No
Campaign Management
No
Conversion Tracking
No
Google / Bing Ads
No
Keyword Research Tools
No
Keyword Tracking
No
Landing Pages / Web Forms
No
URL Builder
No
Social Media Advertising
Ad Buying
No
Ad Creation
No
Bulk Advertising
No
Campaign Management
No
Collaboration Tools
No
Comment / Reply Moderation
No
Digital Asset Management
No
Reporting / Analytics
No
Retargeting
No
Roles / Permissions
No
Social Media Analytics Tools
Campaign Analytics
No
Competitor Monitoring
No
Customizable Reports
No
Engagement Tracking
No
Influencer Tracking
No
Multi-Channel Data Collection
No
Social Media Management
Automated Publishing
No
Brand Tracking
No
Content Management
No
Customer Engagement
No
Multi-Account Management
No
Multi-User Collaboration
No
Post Scheduling
No
Reporting/Analytics
No
Social Media Monitoring
No
Social Media Marketing
Analytics
No
Automated Publishing
No
Contact Management
No
Content Management
No
Conversion Tracking
No
Customer Targeting
No
Keyword Filtering
No
Multi-Account Management
No
Post Scheduling
No
Product Features
Reporting
Customizable Dashboard
No
Data Source Connectors
No
Drag & Drop
No
Drill Down
No
Email Reports
No
Financial Reports
No
Forecasting
No
Marketing Reports
Yes
OLAP
No
Report Export
Yes
Sales Reports
No
Scheduled / Automated Reports
Yes
Social Media Analytics Tools
Campaign Analytics
Yes
Competitor Monitoring
Yes
Customizable Reports
Yes
Engagement Tracking
Yes
Influencer Tracking
No
Multi-Channel Data Collection
Yes
Social Media Marketing
Analytics
Yes
Automated Publishing
No
Contact Management
No
Content Management
Yes
Conversion Tracking
Yes
Customer Targeting
No
Keyword Filtering
No
Multi-Account Management
Yes
Post Scheduling
No