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Description

Microsoft Advertising has introduced an innovative platform named the Digital Marketing Center, which is a project from Microsoft Garage. This tool is designed to assist small and medium-sized enterprises in overseeing their digital marketing efforts, encompassing not only Microsoft Advertising but also major advertising and social media platforms such as Google Ads, Facebook, Twitter, and Instagram, thereby streamlining their marketing strategies and enhancing their online presence.

Description

PPC BidMax™ (previously known as Dynamic Bid Maximizer) stands out as a premier solution for automated management of Pay Per Click advertising. This tool enables you to effectively oversee your digital ad campaigns on platforms like Google, Yahoo, and Bing through a user-friendly interface, enhancing your return on investment (ROI) in the process. Join the ranks of thousands of agencies and consultants worldwide who rely on this PPC management software each day for their clients’ needs! Overseeing online ad campaigns can often become a tedious task, requiring ongoing adjustments to bids and keywords to maintain budget compliance while maximizing ROI. By utilizing our PPC software, you can alleviate the burdens associated with managing a PPC initiative, saving both time and resources. Our advanced bidding algorithm automates various essential functions, from establishing bids to creating detailed reports that clearly illustrate your ROI, allowing for straightforward monitoring of your campaign's effectiveness. With such powerful tools at your disposal, achieving successful outcomes in your advertising efforts has never been easier.

API Access

Has API No 

API Access

Has API No 

Screenshots View All

Screenshots View All

Integrations

Facebook Yes 
Google Ads Yes 
Instagram Yes 
Microsoft Advertising Yes 
X (Twitter) Yes 

Integrations

Facebook No 
Google Ads No 
Instagram No 
Microsoft Advertising No 
X (Twitter) No 

Pricing Details

No price information available.
Free Trial No 
Free Version Yes 

Pricing Details

$60 per month
Free Trial Yes 
Free Version No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours No 
Live Rep (24/7) No 
Online Support No 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support Yes 

Types of Training

Training Docs No 
Webinars No 
Live Training (Online) No 
In Person No 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) No 
In Person No 

Vendor Details

Company Name

Microsoft

Founded

1975

Country

United States

Website

www.microsoft.com/en-us/digital-marketing-center

Vendor Details

Company Name

Apex Pacific

Founded

1999

Country

United States

Website

www.apexpacific.com

Product Features

Advertising Agency

Campaign Management No 
Collaboration No 
Document Management No 
File Sharing No 
Project Management No 
Task Management No 
Time Tracking No 

Campaign Management

Channel Management No 
Contact Database No 
Email Marketing No 
Event Triggered Actions No 
Lead Management No 
Multi-Campaign No 

Marketing Analytics

A/B Testing No 
Campaign Management No 
Channel Attribution No 
Customer Journey Mapping No 
Dashboard No 
Performance Metrics No 
Predictive Analytics No 
ROI Tracking No 
Social Media Metrics No 
Website Analytics No 

PPC

A/B Testing No 
Account Alerts No 
Analytics / ROI Tracking No 
Bid Management No 
Budget Management No 
Campaign Management No 
Conversion Tracking No 
Google / Bing Ads No 
Keyword Research Tools No 
Keyword Tracking No 
Landing Pages / Web Forms No 
URL Builder No 

Search Engine Marketing (SEM)

A/B Testing No 
Account Alerts No 
Analytics / ROI Tracking No 
Bid Management No 
Budget Management No 
Campaign Management No 
Conversion Tracking No 
Google / Bing Ads No 
Keyword Research Tools No 
Keyword Tracking No 
Landing Pages / Web Forms No 
URL Builder No 

Social Media Advertising

Ad Buying No 
Ad Creation No 
Bulk Advertising No 
Campaign Management No 
Collaboration Tools No 
Comment / Reply Moderation No 
Digital Asset Management No 
Reporting / Analytics No 
Retargeting No 
Roles / Permissions No 

Social Media Analytics Tools

Campaign Analytics No 
Competitor Monitoring No 
Customizable Reports No 
Engagement Tracking No 
Influencer Tracking No 
Multi-Channel Data Collection No 

Social Media Management

Automated Publishing No 
Brand Tracking No 
Content Management No 
Customer Engagement No 
Multi-Account Management No 
Multi-User Collaboration No 
Post Scheduling No 
Reporting/Analytics No 
Social Media Monitoring No 

Social Media Marketing

Analytics No 
Automated Publishing No 
Contact Management No 
Content Management No 
Conversion Tracking No 
Customer Targeting No 
Keyword Filtering No 
Multi-Account Management No 
Post Scheduling No 

Product Features

Advertising Agency

Campaign Management Yes 
Collaboration No 
Document Management No 
File Sharing No 
Project Management No 
Task Management No 
Time Tracking No 

Campaign Management

Channel Management No 
Contact Database No 
Email Marketing Yes 
Event Triggered Actions Yes 
Lead Management No 
Multi-Campaign Yes 

PPC

A/B Testing No 
Account Alerts No 
Analytics / ROI Tracking Yes 
Bid Management Yes 
Budget Management Yes 
Campaign Management Yes 
Conversion Tracking No 
Google / Bing Ads No 
Keyword Research Tools Yes 
Keyword Tracking No 
Landing Pages / Web Forms No 
URL Builder No 

Search Engine Marketing (SEM)

A/B Testing No 
Account Alerts No 
Analytics / ROI Tracking Yes 
Bid Management Yes 
Budget Management Yes 
Campaign Management Yes 
Conversion Tracking No 
Google / Bing Ads No 
Keyword Research Tools Yes 
Keyword Tracking No 
Landing Pages / Web Forms No 
URL Builder No 

Web Analytics

Campaign Management Yes 
Conversion Tracking Yes 
Form Analytics No 
Goal Tracking No 
Keyword Tracking Yes 
Multiple Site Management No 
Pageview Tracking No 
Referral Source Tracking No 
Site Search Tracking Yes 
Time on Site Tracking No 
User Interaction Tracking No 

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