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features
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support

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Description

Microsoft Advertising has introduced an innovative platform named the Digital Marketing Center, which is a project from Microsoft Garage. This tool is designed to assist small and medium-sized enterprises in overseeing their digital marketing efforts, encompassing not only Microsoft Advertising but also major advertising and social media platforms such as Google Ads, Facebook, Twitter, and Instagram, thereby streamlining their marketing strategies and enhancing their online presence.

Description

Utilize office TV screens to share insights and updates through Slack or set up automated email notifications for your clients without needing prior experience or IT assistance. Octoboard is a completely self-service platform that gathers, visualizes, and refreshes data for more than 18,000 business clients, whether in the cloud or on-site. The adage "what gets measured gets done" rings true; by quantifying your business objectives, you can effectively communicate performance goals. In mere seconds, you can craft stunning, shareable dashboards and reports. Octoboard automatically aggregates information from all your cloud applications, ensuring data consistency while saving you valuable time on visualization, sharing, and reporting. You can efficiently manage your devices, including office TVs and monitors, directly through the Octoboard interface. Gain insights into your data and assert control over various metrics, from live website traffic and lead generation to customer retention and support tickets. Moreover, you can integrate Sales, Marketing, Support, and DevOps metrics alongside real-time events to create a comprehensive view of your business performance. This holistic approach empowers teams to make informed decisions based on real-time data.

API Access

Has API No 

API Access

Has API No 

Screenshots View All

Screenshots View All

Integrations

Facebook Yes 
Instagram Yes 
X (Twitter) Yes 
ActiveCampaign No 
ChartMogul No 
Constant Contact No 
HubSpot CRM No 
HubSpot Marketing Hub No 
Microsoft Advertising Yes 
QuickBooks Online No 
Salesforce No 
SendGrid No 
Stripe No 
SurveyMonkey No 
SurveyMonkey Enterprise No 
WordPress No 
Xero No 
Zendesk No 

Integrations

Facebook Yes 
Instagram Yes 
X (Twitter) Yes 
ActiveCampaign Yes 
ChartMogul Yes 
Constant Contact Yes 
HubSpot CRM Yes 
HubSpot Marketing Hub Yes 
Microsoft Advertising No 
QuickBooks Online Yes 
Salesforce Yes 
SendGrid Yes 
Stripe Yes 
SurveyMonkey Yes 
SurveyMonkey Enterprise Yes 
WordPress Yes 
Xero Yes 
Zendesk Yes 

Pricing Details

No price information available.
Free Trial No 
Free Version Yes 

Pricing Details

€18 per month
Free Trial Yes 
Free Version Yes 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours No 
Live Rep (24/7) No 
Online Support No 

Customer Support

Business Hours Yes 
Live Rep (24/7) Yes 
Online Support Yes 

Types of Training

Training Docs No 
Webinars No 
Live Training (Online) No 
In Person No 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) No 
In Person No 

Vendor Details

Company Name

Microsoft

Founded

1975

Country

United States

Website

www.microsoft.com/en-us/digital-marketing-center

Vendor Details

Company Name

Octoboard

Founded

2017

Country

Ireland

Website

www.octoboard.com

Product Features

Advertising Agency

Campaign Management No 
Collaboration No 
Document Management No 
File Sharing No 
Project Management No 
Task Management No 
Time Tracking No 

Campaign Management

Channel Management No 
Contact Database No 
Email Marketing No 
Event Triggered Actions No 
Lead Management No 
Multi-Campaign No 

Marketing Analytics

A/B Testing No 
Campaign Management No 
Channel Attribution No 
Customer Journey Mapping No 
Dashboard No 
Performance Metrics No 
Predictive Analytics No 
ROI Tracking No 
Social Media Metrics No 
Website Analytics No 

PPC

A/B Testing No 
Account Alerts No 
Analytics / ROI Tracking No 
Bid Management No 
Budget Management No 
Campaign Management No 
Conversion Tracking No 
Google / Bing Ads No 
Keyword Research Tools No 
Keyword Tracking No 
Landing Pages / Web Forms No 
URL Builder No 

Search Engine Marketing (SEM)

A/B Testing No 
Account Alerts No 
Analytics / ROI Tracking No 
Bid Management No 
Budget Management No 
Campaign Management No 
Conversion Tracking No 
Google / Bing Ads No 
Keyword Research Tools No 
Keyword Tracking No 
Landing Pages / Web Forms No 
URL Builder No 

Social Media Advertising

Ad Buying No 
Ad Creation No 
Bulk Advertising No 
Campaign Management No 
Collaboration Tools No 
Comment / Reply Moderation No 
Digital Asset Management No 
Reporting / Analytics No 
Retargeting No 
Roles / Permissions No 

Social Media Analytics Tools

Campaign Analytics No 
Competitor Monitoring No 
Customizable Reports No 
Engagement Tracking No 
Influencer Tracking No 
Multi-Channel Data Collection No 

Social Media Management

Automated Publishing No 
Brand Tracking No 
Content Management No 
Customer Engagement No 
Multi-Account Management No 
Multi-User Collaboration No 
Post Scheduling No 
Reporting/Analytics No 
Social Media Monitoring No 

Social Media Marketing

Analytics No 
Automated Publishing No 
Contact Management No 
Content Management No 
Conversion Tracking No 
Customer Targeting No 
Keyword Filtering No 
Multi-Account Management No 
Post Scheduling No 

Product Features

Advertising Agency

Campaign Management Yes 
Collaboration Yes 
Document Management No 
File Sharing No 
Project Management No 
Task Management No 
Time Tracking No 

Data Visualization

Analytics Yes 
Content Management Yes 
Dashboard Creation Yes 
Filtered Views Yes 
OLAP No 
Relational Display No 
Simulation Models No 
Visual Discovery No 

Marketing Analytics

A/B Testing No 
Campaign Management No 
Channel Attribution No 
Customer Journey Mapping No 
Dashboard Yes 
Performance Metrics Yes 
Predictive Analytics No 
ROI Tracking Yes 
Social Media Metrics Yes 
Website Analytics Yes 

Reporting

Customizable Dashboard Yes 
Data Source Connectors Yes 
Drag & Drop No 
Drill Down No 
Email Reports No 
Financial Reports Yes 
Forecasting No 
Marketing Reports Yes 
OLAP No 
Report Export Yes 
Sales Reports Yes 
Scheduled / Automated Reports Yes 

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