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Average Ratings 0 Ratings

Total
ease
features
design
support

No User Reviews. Be the first to provide a review:

Write a Review

Description

Develop tailored deals for programmatic selling, leveraging your data to tap into exclusive demand that empowers supply management teams with Microsoft Curate. Determine the most effective ways to present your proprietary data in order to attract new programmatic investments. Optimize your reach through our extensive global marketplace along with audience extension features. Enjoy a self-service solution that provides you with the flexibility to operate your business as you see fit. Access a vast selection of thousands of curated deals enriched with data, enabling you to locate real-time audiences across multiple screens at scale, all accessible via Invest and leading demand-side platforms. Forecast and price your packages while also constructing a comprehensive deal catalog. Effectively create and oversee curated deals, benefiting from 25 targeting options and the capability to assign deals to various buyers on any DSP. Facilitate sellers in generating deals for designated curators, allowing curators to manage and resolve supply and demand issues seamlessly in one centralized platform. Uncover areas for enhanced performance and scalability, while also managing margins at a deal-specific level. With these capabilities, your team can drive more strategic initiatives and capitalize on market opportunities.

Description

Receptivity is an AI-driven tool developed by Contxtful, specifically aimed at publishers and sell-side platforms (SSPs), which provides immediate ad curation to enhance demand and maximize revenue from digital inventory. It meticulously examines numerous micro-patterns, including scrolling habits, click activity, time spent on pages, and device engagement, to pinpoint users who are most likely to respond to advertisements. By executing this analysis right before each bid request, Receptivity effectively identifies the highest-performing ad placements while filtering inventory to guarantee optimal campaign efficiency and success. Those who implement this system experience a 1.5 times increase in advertiser spending compared to their competitors, with a 20% improved win rate on programmatic bids, while the win rates for inventory not utilizing Receptivity tend to decline. Furthermore, Receptivity is designed for easy integration into current advertising technology frameworks, allowing publishers and SSPs to gain actionable, real-time insights that ultimately lead to enhanced monetization results. This tool not only streamlines the ad selection process but also empowers users to make informed decisions that significantly elevate their advertising effectiveness.

API Access

Has API No 

API Access

Has API No 

Screenshots View All

Screenshots View All

Integrations

Microsoft Advertising Yes 

Integrations

Microsoft Advertising No 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support Yes 

Customer Support

Business Hours No 
Live Rep (24/7) No 
Online Support Yes 

Types of Training

Training Docs Yes 
Webinars Yes 
Live Training (Online) Yes 
In Person Yes 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) Yes 
In Person Yes 

Vendor Details

Company Name

Microsoft

Founded

1975

Country

United States

Website

about.ads.microsoft.com/en/solutions/technology/microsoft-curate

Vendor Details

Company Name

Contxful

Founded

2017

Country

Canada

Website

www.contxtful.com

Product Features

Product Features

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Alternatives

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