Average Ratings 11 Ratings
Average Ratings 1 Rating
Description
Microsoft Advertising, previously known as Bing Ads, serves as a promotional platform within the Microsoft Search Network. It allows businesses to engage with potential customers actively searching for their services. With the Microsoft Search Network generating a staggering 5.9 billion searches each month, advertisers can connect with a vast audience across various locations, including by country, city, or within specific distances. If you are currently utilizing platforms such as Google Ads, transitioning your campaigns to Microsoft Advertising is a straightforward process. The platform provides a suite of tools designed to assist in managing your campaigns effectively, allowing you to achieve your advertising objectives, whether that involves adhering to a set budget or targeting a specific cost per acquisition. By signing up for free, you can begin advertising with any financial plan you choose, and you only incur charges when customers engage with your ad. You can optimize your return on investment by testing different keywords, adjusting bids, and fine-tuning your ad timing. Additionally, you have the flexibility to set daily budgets or modify your spending as needed to maximize your advertising impact.
Description
Perpetua provides growth optimization and reporting technology for the world’s smartest eCommerce businesses. Through the platform, brands and sellers create goals based on strategy and rely on Perpetua’s best-in-class, always-on optimization engine to execute tactically. Integrations with Amazon, Walmart, Target, Instacart and Google Ads ensure brands achieve full-funnel engagement and maximum visibility.
Through Perpetua, you are able to launch efficient, effective, and performance-driven campaigns, while Perpetua’s intelligent reporting tools will surface the most important metrics you need to see in order to easily quantify and examine the investment of your advertising dollars into your business.
Perpetua offers tools for advertisers across the full funnel with access to Amazon DSP (OTT, OLV, dynamic display ads), influencer marketing & editorial content with only a few clicks.
API Access
Has API
No
API Access
Has API
No
Integrations
5X
Yes
800.com
Yes
AVANSER
Yes
AdCreative.ai
Yes
Amazon Ads
No
Axis LMS
Yes
Beam AI
Yes
Click Fraud K9
Yes
ClickGuardian
Yes
Contact Cloud
Yes
Integrations
5X
No
800.com
No
AVANSER
No
AdCreative.ai
No
Amazon Ads
Yes
Axis LMS
No
Beam AI
No
Click Fraud K9
No
ClickGuardian
No
Contact Cloud
No
Pricing Details
No price information available.
Free Trial
No
Free Version
No
Pricing Details
$250 per month
Free Trial
No
Free Version
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
Yes
iPad App
Yes
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Customer Support
Business Hours
No
Live Rep (24/7)
No
Online Support
Yes
Customer Support
Business Hours
Yes
Live Rep (24/7)
No
Online Support
Yes
Types of Training
Training Docs
Yes
Webinars
No
Live Training (Online)
No
In Person
No
Types of Training
Training Docs
Yes
Webinars
Yes
Live Training (Online)
Yes
In Person
Yes
Vendor Details
Company Name
Microsoft
Founded
1975
Country
United States
Website
ads.microsoft.com
Vendor Details
Company Name
Perpetua Labs
Founded
2017
Country
United States
Website
perpetua.io
Product Features
PPC
A/B Testing
Yes
Account Alerts
Yes
Analytics / ROI Tracking
Yes
Bid Management
Yes
Budget Management
Yes
Campaign Management
Yes
Conversion Tracking
Yes
Google / Bing Ads
Yes
Keyword Research Tools
Yes
Keyword Tracking
Yes
Landing Pages / Web Forms
Yes
URL Builder
Yes
Search Engine Marketing (SEM)
A/B Testing
Yes
Account Alerts
Yes
Analytics / ROI Tracking
Yes
Bid Management
Yes
Budget Management
Yes
Campaign Management
Yes
Conversion Tracking
Yes
Google / Bing Ads
Yes
Keyword Research Tools
Yes
Keyword Tracking
Yes
Landing Pages / Web Forms
Yes
URL Builder
Yes
Product Features
Advertising Agency
Campaign Management
Yes
Collaboration
Yes
Document Management
No
File Sharing
No
Project Management
No
Task Management
Yes
Time Tracking
No
Amazon Seller Tools
A/B Testing
No
Alerts / Notifications
Yes
Analytics / Reporting
Yes
Campaign Management
Yes
Competitor Analysis
Yes
Content Management / Optimization
No
Conversion / ROI Tracking
Yes
Customer Data Management
No
Email Marketing
No
Feedback Management
No
Inventory Management
No
Keyword Tracking / Research
Yes
Order Management
No
PPC Ads Management
Yes
Price Optimization
No
Rank Optimization
No
Refund Management
No
Review Management
No
Sales Tracking / Analysis
No
Shipping Management
No
Trend Analysis
No
Campaign Management
Channel Management
Yes
Contact Database
No
Email Marketing
No
Event Triggered Actions
No
Lead Management
No
Multi-Campaign
Yes
PPC
A/B Testing
No
Account Alerts
Yes
Analytics / ROI Tracking
Yes
Bid Management
Yes
Budget Management
Yes
Campaign Management
Yes
Conversion Tracking
Yes
Google / Bing Ads
Yes
Keyword Research Tools
Yes
Keyword Tracking
Yes
Landing Pages / Web Forms
No
URL Builder
No
Professional Services Automation
Billing & Invoicing
No
CRM
No
Client Portal
No
Collaboration Tools
No
Document Management
No
Portfolio Management
Yes
Project Management
No
Proposal Generation
No
Quote Management
No
Resource Management
No
Time & Expense Tracking
No
Search Engine Marketing (SEM)
A/B Testing
No
Account Alerts
Yes
Analytics / ROI Tracking
Yes
Bid Management
Yes
Budget Management
Yes
Campaign Management
Yes
Conversion Tracking
Yes
Google / Bing Ads
No
Keyword Research Tools
Yes
Keyword Tracking
Yes
Landing Pages / Web Forms
No
URL Builder
No