Average Ratings 11 Ratings

Total
ease
features
design
support

Average Ratings 0 Ratings

Total
ease
features
design
support

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Description

Microsoft Advertising, previously known as Bing Ads, serves as a promotional platform within the Microsoft Search Network. It allows businesses to engage with potential customers actively searching for their services. With the Microsoft Search Network generating a staggering 5.9 billion searches each month, advertisers can connect with a vast audience across various locations, including by country, city, or within specific distances. If you are currently utilizing platforms such as Google Ads, transitioning your campaigns to Microsoft Advertising is a straightforward process. The platform provides a suite of tools designed to assist in managing your campaigns effectively, allowing you to achieve your advertising objectives, whether that involves adhering to a set budget or targeting a specific cost per acquisition. By signing up for free, you can begin advertising with any financial plan you choose, and you only incur charges when customers engage with your ad. You can optimize your return on investment by testing different keywords, adjusting bids, and fine-tuning your ad timing. Additionally, you have the flexibility to set daily budgets or modify your spending as needed to maximize your advertising impact.

Description

Opteo, a Google Ads optimization tool, offers suggestions for improvement based on account monitoring and supported by statistically relevant data. Recommendations can be implemented in one click. They are presented in priority order. Opteo automatically pushes Google Ads changes without having to switch between interfaces. Manage keyword bids, budgets, optimizations, ad schedules, real-time alerts and analysis of search terms. Opteo offers over 40 optimizations.

API Access

Has API No 

API Access

Has API No 

Screenshots View All

Screenshots View All

Integrations

AdCreative.ai Yes 
Amanda AI Yes 
Blend AI Yes 
CallTrackingMetrics Yes 
Click Fraud K9 Yes 
ClickForce Yes 
ClickGuardian Yes 
Contact Cloud Yes 
Criteo Commerce Max Yes 
Integrate.io Yes 
Invoca Yes 
Magellan AI Yes 
Microsoft Customer Experience Platform Yes 
Microsoft Performance Max Yes 
Negative Keywords Tool By Karooya Yes 
Rambox No 
Shown Yes 
X Ads (Twitter Ads) Yes 
adcrafter Yes 

Integrations

AdCreative.ai No 
Amanda AI No 
Blend AI No 
CallTrackingMetrics No 
Click Fraud K9 No 
ClickForce No 
ClickGuardian No 
Contact Cloud No 
Criteo Commerce Max No 
Integrate.io No 
Invoca No 
Magellan AI No 
Microsoft Customer Experience Platform No 
Microsoft Performance Max No 
Negative Keywords Tool By Karooya No 
Rambox Yes 
Shown No 
X Ads (Twitter Ads) No 
adcrafter No 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Pricing Details

$97.00/month
Free Trial Yes 
Free Version No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours No 
Live Rep (24/7) No 
Online Support Yes 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support Yes 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) No 
In Person No 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) Yes 
In Person Yes 

Vendor Details

Company Name

Microsoft

Founded

1975

Country

United States

Website

ads.microsoft.com

Vendor Details

Company Name

Opteo

Founded

2013

Country

United Kingdom

Website

opteo.com

Product Features

PPC

A/B Testing Yes 
Account Alerts Yes 
Analytics / ROI Tracking Yes 
Bid Management Yes 
Budget Management Yes 
Campaign Management Yes 
Conversion Tracking Yes 
Google / Bing Ads Yes 
Keyword Research Tools Yes 
Keyword Tracking Yes 
Landing Pages / Web Forms Yes 
URL Builder Yes 

Search Engine Marketing (SEM)

A/B Testing Yes 
Account Alerts Yes 
Analytics / ROI Tracking Yes 
Bid Management Yes 
Budget Management Yes 
Campaign Management Yes 
Conversion Tracking Yes 
Google / Bing Ads Yes 
Keyword Research Tools Yes 
Keyword Tracking Yes 
Landing Pages / Web Forms Yes 
URL Builder Yes 

Product Features

Advertising Agency

Campaign Management Yes 
Collaboration No 
Document Management No 
File Sharing No 
Project Management No 
Task Management Yes 
Time Tracking No 

Campaign Management

Channel Management No 
Contact Database No 
Email Marketing No 
Event Triggered Actions No 
Lead Management No 
Multi-Campaign Yes 

PPC

A/B Testing Yes 
Account Alerts Yes 
Analytics / ROI Tracking Yes 
Bid Management Yes 
Budget Management Yes 
Campaign Management Yes 
Conversion Tracking No 
Google / Bing Ads No 
Keyword Research Tools Yes 
Keyword Tracking Yes 
Landing Pages / Web Forms No 
URL Builder No 

Search Engine Marketing (SEM)

A/B Testing Yes 
Account Alerts Yes 
Analytics / ROI Tracking Yes 
Bid Management Yes 
Budget Management Yes 
Campaign Management Yes 
Conversion Tracking No 
Google / Bing Ads No 
Keyword Research Tools Yes 
Keyword Tracking Yes 
Landing Pages / Web Forms No 
URL Builder No 

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