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features
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support

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Description

MetaRouter gathers user events from websites or apps and routes them to any third party tool. It also centralizes data in one place for storage, analysis, and storage. It can be set-up with one snippet (using analytics.js), so that marketers can add or remove tools through a user interface, after initial event tracking setup.

Description

Media organizations face challenges in extracting valuable insights from intricate data that is fragmented across various departments and systems. The complexity of reporting often complicates the analysis process, potentially resulting in missed revenue opportunities. Additionally, error-prone spreadsheets impede the thorough analysis required to accurately assess performance and discover avenues for growth, while third-party business intelligence (BI) solutions typically come with significant initial expenses. WO Analytics presents two tailored solutions, Enterprise and Cloud, designed specifically for the network, local television, and radio sectors, to integrate all pertinent data from both WideOrbit and external systems into a cohesive analytics platform. With a consolidated view across channels, markets, and platforms, users can effortlessly evaluate business performance, identify inefficiencies, and uncover new avenues for revenue generation, ultimately driving better decision-making and enhancing overall business outcomes. This streamlined approach not only simplifies data analysis but also empowers organizations to react swiftly to market trends and optimize their operations.

API Access

Has API No 

API Access

Has API No 

Screenshots View All

Screenshots View All

Integrations

Adobe Analytics Yes 
Amazon Kinesis Yes 
Braze Yes 
Criteo Yes 
Facebook Yes 
Google Ads Yes 
Google Analytics Yes 
Google Cloud BigQuery Yes 
Google Tag Manager Yes 
HubSpot Customer Platform Yes 
Intercom Yes 
Keen Yes 
Kissmetrics Yes 
Lucky Orange Yes 
Lytics Yes 
Microsoft Advertising Yes 
Outbrain Yes 
Sailthru Yes 
VWO Engage Yes 
X (Twitter) Yes 

Integrations

Adobe Analytics No 
Amazon Kinesis No 
Braze No 
Criteo No 
Facebook No 
Google Ads No 
Google Analytics No 
Google Cloud BigQuery No 
Google Tag Manager No 
HubSpot Customer Platform No 
Intercom No 
Keen No 
Kissmetrics No 
Lucky Orange No 
Lytics No 
Microsoft Advertising No 
Outbrain No 
Sailthru No 
VWO Engage No 
X (Twitter) No 

Pricing Details

$70 per month
Free Trial Yes 
Free Version Yes 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App Yes 
iPad App Yes 
Android App Yes 
Windows Yes 
Mac Yes 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support Yes 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support Yes 

Types of Training

Training Docs Yes 
Webinars Yes 
Live Training (Online) Yes 
In Person No 

Types of Training

Training Docs No 
Webinars No 
Live Training (Online) No 
In Person No 

Vendor Details

Company Name

MetaRouter

Founded

2018

Country

United States

Website

www.metarouter.io

Vendor Details

Company Name

WideOrbit

Country

United States

Website

www.wideorbit.com

Product Features

Customer Data Platforms (CDP)

Behavioral Analytics No 
Campaign Management No 
Customer Profiles No 
Customer Segmentation No 
Data Integration No 
Data Matching No 
GDPR Compliance No 
Personalization No 
Predictive Modeling No 

Data Governance

Access Control No 
Data Discovery No 
Data Mapping No 
Data Profiling No 
Deletion Management No 
Email Management No 
Policy Management No 
Process Management No 
Roles Management No 
Storage Management No 

Integration

Dashboard Yes 
ETL - Extract / Transform / Load Yes 
Metadata Management Yes 
Multiple Data Sources Yes 
Web Services Yes 

Master Data Management

Data Governance Yes 
Data Masking No 
Data Source Integrations Yes 
Hierarchy Management No 
Match & Merge No 
Metadata Management Yes 
Multi-Domain No 
Process Management No 
Relationship Mapping No 
Visualization No 

Tag Management

Custom Tags No 
Error Checking No 
Event Tracking No 
Policy Management No 
Roles / Permissions No 
Rules-Driven Tag Execution No 
Synchronous / Asynchronous Tags No 
Tag Library No 
Tag Variable Mapping No 
Version Control No 

Product Features

Marketing Analytics

A/B Testing No 
Campaign Management No 
Channel Attribution Yes 
Customer Journey Mapping No 
Dashboard Yes 
Performance Metrics Yes 
Predictive Analytics No 
ROI Tracking Yes 
Social Media Metrics No 
Website Analytics No 

Alternatives

Alternatives

Segment Reviews

Segment

Twilio
OpenDQ Reviews

OpenDQ

Infosolve Technologies, Inc