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Description
The Meta Pixel, which was previously referred to as the Facebook Pixel, is a piece of JavaScript code designed to monitor user interactions on your website. This tool operates by loading a compact library of functions that can be employed every time a visitor engages in an action, known as an event, that you wish to monitor, referred to as a conversion. The conversions that are tracked show up in the Ads Manager, enabling you to evaluate how well your advertising campaigns are performing, create tailored audiences for targeted advertising, support Advantage+ catalog ad campaigns, and assess the efficiency of your website's conversion pathways. By utilizing this data, you can make informed decisions to enhance user engagement and optimize your marketing strategies.
Description
PixelPulse is a Shopify application designed to notify users when their checkout tracking ceases to relay purchases to Meta or Google Analytics 4. Issues such as a theme update, application conflicts, or expired tokens can disrupt the flow of purchase data to these platforms, often going unnoticed until ad performance metrics begin to decline weeks later. To address this problem, PixelPulse introduces its own pixel to the Shopify store, monitoring checkout activities closely: it sends a Slack alert if checkout events stop for 24 hours, notifies users of any failures in forwarding to Meta or GA4, and provides updates when the issue is resolved; in addition, it offers server-side backup forwarding of checkout data to the Meta Conversions API and GA4, all presented on a single dashboard that tracks the status of each checkout event and its respective destination. The free plan includes the dashboard along with backup forwarding to one platform, either Meta or GA4, while the Starter plan, available for $19 per month with a 7-day trial, encompasses both platforms, Slack notifications, and a 30-day history of events. Furthermore, this robust alert system enables merchants to take immediate action and optimize their advertising strategies effectively.
API Access
Has API
No
API Access
Has API
No
Screenshots View All
No images available
Screenshots View All
No images available
Integrations
Shopify
Yes
60sec.site
Yes
ARP.top
Yes
Breadcrumb.ai
Yes
Decentriq
Yes
Facebook Ads
Yes
Forless
Yes
InEvent
Yes
Jumbula
Yes
Meiro
Yes
Integrations
Shopify
Yes
60sec.site
No
ARP.top
No
Breadcrumb.ai
No
Decentriq
No
Facebook Ads
No
Forless
No
InEvent
No
Jumbula
No
Meiro
No
Pricing Details
Free
Free Trial
No
Free Version
Yes
Pricing Details
$19/month
Free Trial
Yes
Free Version
Yes
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Customer Support
Business Hours
No
Live Rep (24/7)
No
Online Support
Yes
Customer Support
Business Hours
No
Live Rep (24/7)
No
Online Support
Yes
Types of Training
Training Docs
Yes
Webinars
No
Live Training (Online)
No
In Person
No
Types of Training
Training Docs
Yes
Webinars
No
Live Training (Online)
No
In Person
No
Vendor Details
Company Name
Meta
Founded
2004
Country
United States
Website
developers.facebook.com/docs/meta-pixel/
Vendor Details
Company Name
MoeZee Shop
Country
Egypt
Website
www.moezeeshop.com/pixelpulse/
Product Features
Web Analytics
Campaign Management
No
Conversion Tracking
No
Form Analytics
No
Goal Tracking
No
Keyword Tracking
No
Multiple Site Management
No
Pageview Tracking
No
Referral Source Tracking
No
Site Search Tracking
No
Time on Site Tracking
No
User Interaction Tracking
No
Product Features
Alternatives
Alternatives
No Alternatives
