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Average Ratings 0 Ratings

Total
ease
features
design
support

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Write a Review

Description

Streamline your campaign management and eliminate countless hours of tedious manual labor. Our web-based media management platform allows you to plan, purchase, and oversee omnichannel advertising campaigns in real-time, consolidating all your marketing data for easy access. Revolutionize your approach to advertising management by utilizing MMT Mercury, which automates repetitive tasks, giving your teams the opportunity to focus on strategic thinking, in-depth analysis, and developing high-impact media strategies that enhance your business’s value. Additionally, our platform offers a suite of tools for Campaign Monitoring, Marketing Reporting, Digital and Creative strategies, Performance tracking, Customized Dashboards, Competitive Analysis, Budgeting, and Billing. We also specialize in Data Technology and Infrastructure, Transformation initiatives, Project Management, Data-Driven Media transitions, Internationalization, and Software Development tailored for Media and Advertising sectors. Reach out to us today to arrange a demonstration and discover how we can elevate your marketing efforts.

Description

Product Metrics serves as an AI-enhanced optimization platform designed specifically for Google Shopping and Performance Max campaigns, catering to e-commerce brands and performance marketing teams that handle advertising at the individual product level. Traditional shopping campaigns often allocate budgets at the campaign or ad group tier, whereas profitability is assessed at the product tier, leading many advertisers to inadvertently invest substantial portions of their budgets into products yielding minimal or no returns. Research in the industry frequently indicates that a significant 30–40% of Shopping expenditures are directed toward underperforming items, primarily due to the absence of effective tools that help advertisers segment and prioritize their products based on actual performance and overall business value. Central to the platform’s functionality is the Labelizer, an advanced segmentation engine that integrates seamlessly with Google Ads and first-party data sources. Through AI-driven insights, it meticulously analyzes each product, categorizing them into one of five distinct performance segments, enabling advertisers to make more informed decisions regarding their budget allocations. This innovative approach not only enhances efficiency but also maximizes return on investment for e-commerce businesses.

API Access

Has API No 

API Access

Has API No 

Screenshots View All

Screenshots View All

No images available

Integrations

Google Shopping No 

Integrations

Google Shopping Yes 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Pricing Details

$10/month
Free Trial Yes 
Free Version No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support No 

Customer Support

Business Hours No 
Live Rep (24/7) No 
Online Support No 

Types of Training

Training Docs Yes 
Webinars Yes 
Live Training (Online) Yes 
In Person Yes 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) No 
In Person No 

Vendor Details

Company Name

Mercury Media Technology

Founded

2016

Country

Germany

Website

www.mercurymediatechnology.com

Vendor Details

Company Name

Product Metrics

Founded

2021

Website

www.productmetrics.io

Product Features

Campaign Management

Channel Management No 
Contact Database No 
Email Marketing No 
Event Triggered Actions No 
Lead Management No 
Multi-Campaign No 

Marketing Attribution

Attribution Modeling No 
Audience Segmentation No 
Conversion Tracking No 
Cross-Channel Attribution No 
Customer Journey Mapping No 
Multi-Touch Attribution No 
Predictive Analytics No 
ROI Tracking No 

Marketing Planning

Budgeting & Forecasting Yes 
Collaboration Yes 
Flowchart No 
Goal Setting / Tracking Yes 
Marketing Calendar No 
Media Planning Yes 
Predictive Analytics Yes 
Presentation Tools No 
Project Tracking Yes 
Spend Management Yes 

Product Features

Campaign Management

Channel Management No 
Contact Database No 
Email Marketing No 
Event Triggered Actions No 
Lead Management No 
Multi-Campaign No 

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