Average Ratings 0 Ratings

Total
ease
features
design
support

No User Reviews. Be the first to provide a review:

Write a Review

Average Ratings 0 Ratings

Total
ease
features
design
support

No User Reviews. Be the first to provide a review:

Write a Review

Description

Innovative podcast technology for both publishers and advertisers is offered by Megaphone, equipping you with advanced tools to effectively publish, monetize, and assess your podcast endeavors. - Enhance your revenue by utilizing dynamic ad insertion techniques. - Obtain valuable insights that facilitate informed strategic choices. - Ensure consistent scalability without experiencing outages or interruptions. - Benefit from exceptional support provided by our dedicated customer experience team. The Megaphone Targeted Marketplace (MTM) transforms the landscape of podcast advertising by delivering the same precise targeting and measurement capabilities found in other digital marketing platforms. Connect with your desired audience on a large scale through access to over 60,000 Nielsen audience segments. Surround your ads with premium content from top podcast creators, and design captivating advertisements tailored for the podcasting experience. Additionally, gain practical campaign insights that can significantly enhance your media strategy and drive better outcomes.

Description

Nielsen Scarborough offers extensive insights into local and national consumer behaviors across more than 2,000 categories, which encompass various aspects such as leisure pursuits, shopping habits, purchasing trends, and media usage. By conducting over 330,000 surveys each year in the U.S., they empower advertisers and media organizations to effectively satisfy customer needs while exploring new strategic opportunities. Gaining insights into the distinctive behaviors of your clientele allows for a deeper understanding of the competitive landscape, which can lead to the formulation of strategies that amplify your advantages. Nielsen Scarborough's localized market insight studies enable a thorough exploration of consumer behaviors in diverse sectors, including automotive, banking and finance, beverages, demographics, digital and internet usage, grocery and convenience shopping, healthcare, home improvement, home shopping, lifestyle choices, media consumption, restaurant visits, retail activities, sports interests, telecom and mobile services, transportation, travel preferences, and voting behaviors. This comprehensive analysis not only aids in identifying market trends but also enhances targeted marketing efforts tailored to specific consumer segments.

API Access

Has API No 

API Access

Has API No 

Screenshots View All

Screenshots View All

Integrations

5X Yes 
Magellan AI Yes 
Meltano Yes 
Podcastpage Yes 
Podpage Yes 

Integrations

5X No 
Magellan AI No 
Meltano No 
Podcastpage No 
Podpage No 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours No 
Live Rep (24/7) No 
Online Support Yes 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support Yes 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) No 
In Person No 

Types of Training

Training Docs Yes 
Webinars Yes 
Live Training (Online) Yes 
In Person Yes 

Vendor Details

Company Name

Spotify

Country

Sweden

Website

megaphone.spotify.com

Vendor Details

Company Name

Nielsen

Founded

1923

Country

United States

Website

www.nielsen.com/solutions/audience-measurement/scarborough/

Product Features

Podcast

Audio Editing Tools No 
Audio Recording No 
Audio to Text Transcription No 
Brand Safety No 
Create Cover Art No 
Distribution Tools Yes 
Import / Export No 
Live Broadcasting No 
Market Intelligence No 
Monetization / Advertising Management Yes 
Podcast Web Hosting Yes 
Reporting / Analytics Yes 
Sounds Effects / Music No 
Subscriber Management No 
Supports Multiple Hosts/Guests No 
Video Support No 

Product Features

Alternatives

Alternatives

Nielsen ONE Reviews

Nielsen ONE

Nielsen