Average Ratings 0 Ratings
Average Ratings 0 Ratings
Description
In the realm of branding campaigns, Meetrics' benchmark reports serve as a crucial reference for online visibility standards. Each quarter, Meetrics provides a comprehensive overview that highlights essential metrics and trends. As the foremost ad verification provider in Europe, Meetrics enables the calculation of the success rate of your digital branding initiatives and offers strategies for enhancement. Utilize the Viewability Check tool to assess the visibility of your branding efforts. The Audience Verification feature allows for an evaluation of the relevance of your target audience to ensure optimal engagement with your advertisements. Additionally, Ad Fraud Prevention is available to detect and mitigate any potentially fraudulent activities. The Brand Safety tool ensures that your ads are displayed in environments that align with your brand's values. Meetrics evaluates both display and video ad visibility, calculating viewability for each impression individually. Furthermore, all key performance indicators from your campaign can be accessed through the Meetrics Dashboard and are available as Excel reports whenever needed, providing you with constant insight into your advertising effectiveness. This comprehensive approach allows advertisers to optimize their campaigns based on real-time data and insights.
Description
Pixalate stands as the premier platform for safeguarding against fraud, enhancing privacy, and ensuring compliance analytics in the realms of connected TV (CTV), mobile applications, and websites. The programmatic supply chain presents a notable challenge regarding trust and safety for both advertisers and publishers. By deploying a pre-bid blocking mechanism, Pixalate effectively curtails invalid traffic (IVT) across CTV, mobile applications, and websites, encompassing a vast network of over 5 million apps, 80 million domains, and 300 million OTT devices. The platform delivers insightful analytics aimed at fraud detection, brand protection, and ensuring display visibility, while vigilantly monitoring more than 5 million apps and 80 million domains to identify over 40 different forms of IVT. Furthermore, Pixalate has unveiled Supply Path Quality (SPQ), which is recognized as the first analytics platform dedicated to optimizing supply paths for ad fraud and inventory quality, driven by the examination of the Supply Chain Object (SCO) from the bitstream. Additionally, the platform provides advanced technology to evaluate child-focused applications available in Google and Apple app stores, further enhancing its comprehensive suite of tools. This innovative approach not only protects users but also fosters a more transparent advertising ecosystem.
API Access
Has API
No
API Access
Has API
Yes
Integrations
AdMedia
No
Adform
Yes
App Store
No
Criteo Commerce Growth
No
Facebook
Yes
Google
Yes
Google Play
No
InMobi
Yes
Instagram
Yes
SMART Software
Yes
Integrations
AdMedia
Yes
Adform
No
App Store
Yes
Criteo Commerce Growth
Yes
Facebook
No
Google
No
Google Play
Yes
InMobi
No
Instagram
No
SMART Software
No
Pricing Details
No price information available.
Free Trial
No
Free Version
No
Pricing Details
No price information available.
Free Trial
No
Free Version
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Customer Support
Business Hours
No
Live Rep (24/7)
No
Online Support
Yes
Customer Support
Business Hours
Yes
Live Rep (24/7)
Yes
Online Support
Yes
Types of Training
Training Docs
Yes
Webinars
No
Live Training (Online)
Yes
In Person
Yes
Types of Training
Training Docs
Yes
Webinars
No
Live Training (Online)
Yes
In Person
Yes
Vendor Details
Company Name
Meetrics
Founded
2008
Country
Germany
Website
www.meetrics.com/en/
Vendor Details
Company Name
Pixalate
Founded
2012
Country
United States
Website
www.pixalate.com
Product Features
Marketing Analytics
A/B Testing
No
Campaign Management
No
Channel Attribution
No
Customer Journey Mapping
No
Dashboard
No
Performance Metrics
No
Predictive Analytics
No
ROI Tracking
No
Social Media Metrics
No
Website Analytics
No
Product Features
Click Fraud
Account Alerts
No
Activity Monitoring
No
IP Address Monitoring
No
IP Blocking
No
Keyword Tracking
No
Refund Management
No
Risk Assessment
No
Time on Site Tracking
No