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Description
Engage customers in their preferred environments while bringing together various stakeholders throughout the media lifecycle via a cohesive platform that supports essential solutions for Media Intelligence, Media Management, and Media Finance. The Mediaocean platform is deeply integrated within the media ecosystem through APIs and bi-directional connections, all supported by a comprehensive omnichannel data warehouse, ensuring unparalleled visibility, control, and efficiency for advertising across multiple channels. Vital data is made accessible precisely when and where it is most crucial. Utilize a robust framework of normalized data that can be strategically applied throughout the campaign lifecycle, enhancing decision-making capabilities. Experience a seamless end-to-end workflow for large-scale omnichannel purchasing, regardless of whether it involves digital or traditional media, direct buys or programmatic approaches, and spanning both open and closed ecosystems. Employ a standardized workflow to manage all aspects of campaigns effectively, along with tailored media accounting solutions that optimize global expenditures and enhance operational efficiency. With the platform’s capabilities, stakeholders can make informed choices that drive success in their advertising efforts.
Description
Whichit is the leader in Interactive Commercial Content. This cutting-edge technology can be delivered anywhere to increase engagement and generate new revenue streams. You can have a dialogue with your audience using visual, interactive, and responsive smart units. You can get feedback from users and navigate potential clients based upon their preferences with a high engagement rate. Unique ability to run interactive units across multiple channels. ICC generates higher performance through social media, Google Ads publishers, in-App, and IM. This makes advertising and marketing more measurable and affordable. ICC consistently exceeds client expectations and outperforms traditional content, banners & posters. Interactive rich media units allow you to strengthen your relationship with your audience and create high-performing campaigns.
API Access
Has API
No
API Access
Has API
No
Integrations
Amazon Ads
Yes
Facebook
Yes
Facebook Ads
Yes
Google Marketing Platform
Yes
IFTTT
No
Innovid
Yes
Instagram
Yes
JamLoop
Yes
Mailchimp
No
Meta Ads
Yes
Integrations
Amazon Ads
No
Facebook
No
Facebook Ads
No
Google Marketing Platform
No
IFTTT
Yes
Innovid
No
Instagram
No
JamLoop
No
Mailchimp
Yes
Meta Ads
No
Pricing Details
No price information available.
Free Trial
No
Free Version
No
Pricing Details
No price information available.
Free Trial
No
Free Version
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Customer Support
Business Hours
Yes
Live Rep (24/7)
No
Online Support
Yes
Customer Support
Business Hours
Yes
Live Rep (24/7)
Yes
Online Support
Yes
Types of Training
Training Docs
Yes
Webinars
No
Live Training (Online)
No
In Person
No
Types of Training
Training Docs
No
Webinars
Yes
Live Training (Online)
Yes
In Person
Yes
Vendor Details
Company Name
Mediaocean
Founded
2012
Country
United States
Website
www.mediaocean.com/ca/products/lumina
Vendor Details
Company Name
Whichit
Founded
2014
Country
United Kingdom
Website
whichit.co
Product Features
Advertising Agency
Campaign Management
No
Collaboration
No
Document Management
No
File Sharing
No
Project Management
No
Task Management
No
Time Tracking
No
Audience Intelligence
AI / Machine Learning
No
Audience Segmentation
No
Competitive Intelligence
No
Content Tracking
No
Data Visualization
No
Data-Driven Insights
No
Filters / Search
No
Image Recognition
No
Sentiment Analysis
No
Social Listening
No
Social Media Analytics
No
Trend Tracking
No
Campaign Management
Channel Management
No
Contact Database
No
Email Marketing
No
Event Triggered Actions
No
Lead Management
No
Multi-Campaign
No
Marketing Planning
Budgeting & Forecasting
No
Collaboration
No
Flowchart
No
Goal Setting / Tracking
No
Marketing Calendar
No
Media Planning
No
Predictive Analytics
No
Presentation Tools
No
Project Tracking
No
Spend Management
No
Social Media Advertising
Ad Buying
No
Ad Creation
No
Bulk Advertising
No
Campaign Management
No
Collaboration Tools
No
Comment / Reply Moderation
No
Digital Asset Management
No
Reporting / Analytics
No
Retargeting
No
Roles / Permissions
No
Video Advertising
Ad Optimization
No
Collaboration Tools
No
Creative Asset Management
No
Demand-Side Platform (DSP)
No
Design Ads
No
Display Advertising
No
In-App Video
No
Media Buying
No
Reporting / Analytics
No
Social Advertising
No
Supply-Side Platform (SSP)
No
Video Monetization
No
Product Features
Campaign Management
Channel Management
Yes
Contact Database
No
Email Marketing
Yes
Event Triggered Actions
No
Lead Management
Yes
Multi-Campaign
Yes
