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ease
features
design
support

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Description

Mediahawk's call tracking and marketing analysis software is easy to use, and provides you with accurate data in real time about your marketing performance. Mediahawk allows you to confidently attribute sales to marketing campaigns or channels, so that you can quickly identify which activities produce leads and revenue. Get detailed insights on the marketing campaigns and sources that generate your most qualified prospects. Understand the entire buying process, including phone conversations, of your customers and optimize your marketing campaigns. Improve your website's conversion rate by identifying the pages that your callers visit before, during, and after a call. Integrate Mediahawk into your favourite martech tools, from Google and Facebook to HubSpot, Salesforce and more. This will streamline your reporting and help you work smarter.

Description

Whenever you integrate a tag into your website, you inadvertently allow various unknown vendors to access your data. It's crucial to identify which tags might be compromising your security and to have the ability to block them swiftly. While marketers rely on martech tools to enhance their digital campaigns, the introduction of each tool also opens the door for multiple unknown vendors to tap into your data. By watching the video, you can discover how TagControl helps to reduce these risks effectively. For many enterprise organizations, the marketing team operates with an extensive martech stack that relies on these tags embedded within their websites. Although these tags enable vendors to access the required data for their services, they frequently also grant access to other unidentified entities. Buried within the coding of the tags supplied by martech vendors are additional piggyback tags that permit partner organizations to access user data without explicit consent. These piggyback tags not only pose security threats but can also lead to violations of privacy laws and negatively impact user experience. Thus, being aware of these issues is vital for maintaining both data security and user trust.

API Access

Has API

API Access

Has API

Screenshots View All

Screenshots View All

Integrations

DenGro
Stackreaction

Integrations

DenGro
Stackreaction

Pricing Details

£179 per month
Free Trial
Free Version

Pricing Details

No price information available.
Free Trial
Free Version

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Vendor Details

Company Name

Mediahawk

Founded

2002

Country

United Kingdom

Website

www.mediahawk.co.uk

Vendor Details

Company Name

Crownpeak

Founded

2001

Country

United States

Website

www.crownpeak.com/products/monitoring-solutions/tagcontrol

Product Features

Call Tracking

CRM
Call Log
Call Recording
Call Routing
Caller Identification
Campaign Management
Conversion Tracking
IVR / Voice Recognition
Keyword Tracking

Marketing Analytics

A/B Testing
Campaign Management
Channel Attribution
Customer Journey Mapping
Dashboard
Performance Metrics
Predictive Analytics
ROI Tracking
Social Media Metrics
Website Analytics

Product Features

Tag Management

Custom Tags
Error Checking
Event Tracking
Policy Management
Roles / Permissions
Rules-Driven Tag Execution
Synchronous / Asynchronous Tags
Tag Library
Tag Variable Mapping
Version Control

Alternatives

Alternatives

TagCommander Reviews

TagCommander

Commanders Act
Rocketship Reviews

Rocketship

Zastrow Consulting