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Description

As a sell-side ad technology firm, we offer comprehensive demand management and intermediation solutions tailored for publishers. Our innovative approach combines ad serving across display, mobile, video, header wrapper capabilities, and out-stream functionality into a unified stack, setting a new benchmark for inventory sales to programmatic buyers. Many publishers have compromised their autonomy in pursuit of revenue growth, engaging in intricate relationships with demand partners and intermediaries, which has ultimately led them to relinquish control over how their audience is sold, a fundamental aspect of their business model. By making your inventory accessible to numerous DSPs and trading desks, along with the vast array of advertisers they represent, you can maximize your revenue potential. Partnering with MediaFem ensures that you benefit from brand protection and high-quality content, allowing you to focus on what matters most—growing your business without sacrificing your values. In this rapidly evolving landscape, maintaining a strong relationship with your audience while leveraging advanced technology is key to sustained success.

Description

Smoot is a cutting-edge advertising platform powered by AI that combines emotional context, brand identity, and analytical intelligence to enhance media campaigns and optimize publisher revenue. By analyzing videos, images, and text in real-time, it detects the emotions of the audience and aligns advertisements with contexts that resonate, ensuring that your message is delivered to viewers when they are most receptive. For advertisers, Smoot offers a modern alternative to traditional, cookie-based targeting by providing emotionally aware media delivery across various formats, including video, display, and connected television, which minimizes waste and enhances performance indicators such as engagement and completion rates. Additionally, it integrates with fraud detection systems to maintain the integrity of campaigns. For publishers, Smoot acts as an AI-driven monetization solution, consolidating demand from Google Open Bidding, Amazon TAM, over 20 supply-side platforms, and direct sales, which helps to maximize cost per thousand impressions (CPM) through intelligent header bidding. The platform's AI continuously learns from the feedback received on campaigns and recommends actionable optimizations, further improving effectiveness. In summary, Smoot not only elevates advertising efficiency but also fosters stronger connections between brands and their audiences.

API Access

Has API No 

API Access

Has API No 

Screenshots View All

Screenshots View All

Integrations

Amazon Transparent Ad Marketplace (TAM) No 
DoubleVerify No 
Oracle Moat No 

Integrations

Amazon Transparent Ad Marketplace (TAM) Yes 
DoubleVerify Yes 
Oracle Moat Yes 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours No 
Live Rep (24/7) No 
Online Support Yes 

Customer Support

Business Hours No 
Live Rep (24/7) No 
Online Support Yes 

Types of Training

Training Docs No 
Webinars No 
Live Training (Online) No 
In Person No 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) Yes 
In Person No 

Vendor Details

Company Name

MediaFem

Country

United Kingdom

Website

www.mediafem.com

Vendor Details

Company Name

Smoot AI

Founded

2023

Country

Spain

Website

www.smoot.ai/

Product Features

Product Features

Alternatives

Alternatives