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Description
Measured provides marketing insight, cross-channel view and media incrementality testing. You can turn on 100+ audience-level experiments on Google, Facebook, and 70+ integrated media platforms. Identify Media Waste, Scale. Up to 30% Marketing Efficiency. Powered by incrementality measurement
Ask us today for a free demo!
Solutions available:
- Cross-Channel View of Marketing Spend, Marketing Attribution
- More than 70+ integrations on major media platforms like Google, Facebook and Verizon Media, Criteo. AdRoll, SnapChat. YouTube, and many more!
- Run A/B, incrementality, and always-on tests seamlessly
- Integration is simple, you can be up and running in less that 24 hours
- Learn how to maximize your spending without a stressful stress test
Description
Stella is a platform designed for marketing measurement, providing marketers with robust, scientifically validated insights into which advertisements, campaigns, and media channels effectively contribute to increased revenue. The platform is equipped with three primary tools: Incrementality Testing, Always-On Incrementality, and Media Mix Modeling (MMM). Through Incrementality Testing, Stella conducts geo-holdout studies, also known as inverse holdouts, to evaluate performance differences between test and control areas, effectively isolating the causal effects of advertisements as opposed to relying solely on attribution methods. This tool simplifies complex statistical processes, including causal inference and confidence intervals, allowing users to understand the potential outcomes without a specific campaign, thus uncovering the genuine “lift” attributed to each advertisement. Furthermore, its Media Mix Modeling feature employs a unique Bayesian approach to dissect historical marketing expenditures and various external influences, such as seasonality and promotional events, to assess the contribution of each channel to overall sales effectively. By leveraging these advanced methodologies, Stella empowers marketers to make informed decisions based on accurate data analysis.
API Access
Has API
No
API Access
Has API
No
Integrations
AdRoll
Yes
Amazon
No
Facebook
Yes
Google Cloud Platform
No
Meta AI
No
Pepperjam
Yes
Shopify
No
Snapchat
Yes
Snowflake
No
tvScientific
Yes
Integrations
AdRoll
No
Amazon
Yes
Facebook
No
Google Cloud Platform
Yes
Meta AI
Yes
Pepperjam
No
Shopify
Yes
Snapchat
No
Snowflake
Yes
tvScientific
No
Pricing Details
Pilots offered, ask us!
Free Trial
No
Free Version
No
Pricing Details
$2,000 per month
Free Trial
Yes
Free Version
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
Yes
Mac
Yes
Linux
No
Chromebook
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Customer Support
Business Hours
Yes
Live Rep (24/7)
No
Online Support
Yes
Customer Support
Business Hours
No
Live Rep (24/7)
No
Online Support
Yes
Types of Training
Training Docs
Yes
Webinars
Yes
Live Training (Online)
Yes
In Person
Yes
Types of Training
Training Docs
Yes
Webinars
No
Live Training (Online)
Yes
In Person
No
Vendor Details
Company Name
Measured
Founded
2017
Country
United States
Website
measured.com
Vendor Details
Company Name
Stella
Country
United States
Website
www.stellaheystella.com
Product Features
Data Warehouse
Ad hoc Query
Yes
Analytics
Yes
Data Integration
Yes
Data Migration
Yes
Data Quality Control
Yes
ETL - Extract / Transfer / Load
Yes
In-Memory Processing
No
Match & Merge
Yes
Marketing Analytics
A/B Testing
Yes
Campaign Management
Yes
Channel Attribution
Yes
Customer Journey Mapping
No
Dashboard
Yes
Performance Metrics
Yes
Predictive Analytics
Yes
ROI Tracking
Yes
Social Media Metrics
Yes
Website Analytics
Yes
Marketing Attribution
Attribution Modeling
Yes
Audience Segmentation
Yes
Conversion Tracking
Yes
Cross-Channel Attribution
Yes
Customer Journey Mapping
No
Multi-Touch Attribution
Yes
Predictive Analytics
Yes
ROI Tracking
Yes
Marketing Planning
Budgeting & Forecasting
Yes
Collaboration
Yes
Flowchart
No
Goal Setting / Tracking
Yes
Marketing Calendar
No
Media Planning
Yes
Predictive Analytics
Yes
Presentation Tools
Yes
Project Tracking
No
Spend Management
Yes
