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Description

Save hours of time by comparing user research recordings to test results that instantly translate into metrics that matter. You can quickly create a maze to meet every project's needs, including surveys and usability tests. Then share it with users with a simple URL. You can see the test results in real-time and transform them into quantitative data like heatmaps and mis-clicks. In your auto-generated Maze Report, share your findings with stakeholders and start a conversation. Maze can be used to validate ideas, concepts, and test wireframes, usability, copy, and gather user insights through satisfaction surveys and feedback. Maze is browser-based, device-agnostic and intuitive. It integrates seamlessly with leading design platforms such as Figma, InVision and AdobeXD to speed up your testing.

Description

Optimal is the go-to platform for modern product and design teams that need to scale user research and testing quickly, reliably, and without friction. Designed for speed and impact, Optimal combines intuitive, AI-powered tools with research best practices to help you uncover what users need and drive smarter decisions, faster. From product managers and designers to UX researchers and marketers, teams use Optimal to conduct card sorting, tree testing, first-click testing, surveys, and prototype validation – all in one seamless platform. No specialized research background required. AI-driven synthesis turns feedback into clear, actionable insights, while built-in participant recruitment and guided study flows accelerate everything from idea validation to UX optimization. Whether you're testing early concepts or refining live products, Optimal helps reduce risk and align teams with evidence. Trusted by leading global brands like Netflix, Apple, and Workday, Optimal scales across roles and departments while maintaining quality. It’s built to make it easier for everyone to uncover user needs and confidently shape digital experiences that work. Use Optimal to discover friction, validate ideas, improve accessibility, and make insight-driven decisions that move the business forward.

API Access

Has API No 

API Access

Has API No 

Screenshots View All

Screenshots View All

Integrations

Figma Yes 
AccessOwl Yes 
Adobe XD Yes 
Azure Marketplace Yes 
Cint No 
Kamsa Yes 
Lovable No 
Marvel Yes 
PureSpectrum No 
Rally Yes 
Respondent No 
Sketch Yes 
StoryChief Yes 
User Interviews No 

Integrations

Figma Yes 
AccessOwl No 
Adobe XD No 
Azure Marketplace No 
Cint Yes 
Kamsa No 
Lovable Yes 
Marvel No 
PureSpectrum Yes 
Rally No 
Respondent Yes 
Sketch No 
StoryChief No 
User Interviews Yes 

Pricing Details

$0
Professional - $25 per user per month
Enterprise - customized for your team
Free Trial No 
Free Version Yes 

Pricing Details

$199/month
All plans:
- Unlimited seats
- Unlimited participant responses per study
- All tools and study types included
Free Trial Yes 
Free Version No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours No 
Live Rep (24/7) No 
Online Support Yes 

Customer Support

Business Hours No 
Live Rep (24/7) No 
Online Support Yes 

Types of Training

Training Docs Yes 
Webinars Yes 
Live Training (Online) No 
In Person No 

Types of Training

Training Docs No 
Webinars Yes 
Live Training (Online) No 
In Person No 

Vendor Details

Company Name

Maze

Founded

2018

Country

France

Website

maze.co

Vendor Details

Company Name

Optimal

Founded

2007

Country

New Zealand

Website

www.optimalworkshop.com

Product Features

App Design

Change Management No 
Collaboration No 
Design Templates No 
Drag & Drop No 
Feature Library No 
Prototyping No 
Testing Management Yes 
Visual Interface No 

Prototyping

Animation No 
Collaboration No 
Drag & Drop No 
Software Prototyping No 
Templates No 
UI Prototyping No 
UX Prototyping No 
Usability Testing Yes 
Version Control No 

Usability Testing

A/B Testing Yes 
Annotations No 
Audience Targeting Yes 
Heatmaps Yes 
Impression Testing No 
Mobile Testing No 
Moderated Usability Testing No 
Prototype Testing Yes 
Quantitative Metrics Yes 
Remote User Testing Yes 
Reporting / Analytics Yes 
Surveys and Feeback Yes 
Video Recording / Transcription Yes 

Product Features

Heatmap

Behavioral Mapping No 
Dashboard No 
Dynamic Maps No 
Element Analytics No 
Embeddable Maps No 
For Sales No 
For Science No 
Radial Mapping No 
Territorial Mapping No 
Website Analytics No 

Usability Testing

A/B Testing Yes 
Annotations No 
Audience Targeting Yes 
Heatmaps Yes 
Impression Testing No 
Mobile Testing No 
Moderated Usability Testing No 
Prototype Testing Yes 
Quantitative Metrics Yes 
Remote User Testing Yes 
Reporting / Analytics Yes 
Surveys and Feeback Yes 
Video Recording / Transcription Yes 

Alternatives

Alternatives

heatmap Reviews

heatmap

heatmap.com
Dovetail Reviews

Dovetail

Dovetail Research