Average Ratings 0 Ratings
Average Ratings 0 Ratings
Description
The Mather Activation Platform empowers organizations to address the challenge of fragmented audience data by providing a comprehensive and cohesive view of first-party and subscriber information. It facilitates automated engagement and operational interactions throughout the customer journey, enhancing both revenue generation and operational efficiency. By integrating disparate audience and subscriber data, the platform creates a holistic, 360-degree perspective of each user, which serves as a reliable reference for various teams and systems. This unified data is transformed into automated marketing initiatives, which are executed through an email service provider and utilized as audience lists for both digital and traditional marketing campaigns. Teams leverage this platform to gain insights into the complete subscriber relationship, streamline the operational demands of managing lifecycle programs across different channels, and respond swiftly to potential churn, pricing adjustments, and service concerns without the hassle of amalgamating data from various sources. Additionally, it establishes a dependable groundwork for AI activation within their technological ecosystem, leveraging trustworthy data for informed decision-making and strategic actions. As a result, organizations can enhance their overall performance by effectively utilizing a single source of truth.
Description
Velocidi is an e-commerce marketing solution that provides first-party audience solutions. Velocidi is used by brands and agencies to automatically segment their first-party audiences on major platforms for strategic marketing. Velocidi's award winning technology uses machine learning to predict customer behavior, creating highly targeted segments for campaigns that maximize revenue growth.
API Access
Has API
No
API Access
Has API
Yes
Integrations
Facebook Ads
No
Google Ads
No
Google Analytics
No
Google Tag Manager
No
Mailchimp
No
Meta Ads
No
Sophi Paywall
Yes
Integrations
Facebook Ads
Yes
Google Ads
Yes
Google Analytics
Yes
Google Tag Manager
Yes
Mailchimp
Yes
Meta Ads
Yes
Sophi Paywall
No
Pricing Details
No price information available.
Free Trial
No
Free Version
No
Pricing Details
No price information available.
Free Trial
No
Free Version
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Customer Support
Business Hours
Yes
Live Rep (24/7)
No
Online Support
Yes
Customer Support
Business Hours
Yes
Live Rep (24/7)
No
Online Support
Yes
Types of Training
Training Docs
Yes
Webinars
No
Live Training (Online)
Yes
In Person
No
Types of Training
Training Docs
Yes
Webinars
No
Live Training (Online)
Yes
In Person
No
Vendor Details
Company Name
Mather
Founded
2002
Country
United States
Website
www.mathereconomics.com/mather-activation-platform/
Vendor Details
Company Name
Velocidi
Founded
2011
Country
New York, NY
Website
www.velocidi.com
Product Features
Customer Data Platforms (CDP)
Behavioral Analytics
No
Campaign Management
No
Customer Profiles
No
Customer Segmentation
No
Data Integration
No
Data Matching
No
GDPR Compliance
No
Personalization
No
Predictive Modeling
No
Product Features
Audience Intelligence
AI / Machine Learning
Yes
Audience Segmentation
Yes
Competitive Intelligence
No
Content Tracking
No
Data Visualization
No
Data-Driven Insights
No
Filters / Search
Yes
Image Recognition
No
Sentiment Analysis
No
Social Listening
No
Social Media Analytics
No
Trend Tracking
No
Buyer Intent
B2B Lead Generation
No
CRM Integration
Yes
Channel Attribution
Yes
Competitor Analysis
No
Content Marketing
No
Customer Journey Mapping
Yes
Customer Profiles
Yes
Intent Data
Yes
Lead Notifications
No
Lead Scoring
No
Customer Data Platforms (CDP)
Behavioral Analytics
Yes
Campaign Management
No
Customer Profiles
Yes
Customer Segmentation
Yes
Data Integration
Yes
Data Matching
Yes
GDPR Compliance
Yes
Personalization
Yes
Predictive Modeling
Yes
Machine Learning
Deep Learning
No
ML Algorithm Library
Yes
Model Training
Yes
Natural Language Processing (NLP)
No
Predictive Modeling
Yes
Statistical / Mathematical Tools
No
Templates
No
Visualization
Yes
Marketing Attribution
Attribution Modeling
Yes
Audience Segmentation
Yes
Conversion Tracking
Yes
Cross-Channel Attribution
Yes
Customer Journey Mapping
Yes
Multi-Touch Attribution
Yes
Predictive Analytics
Yes
ROI Tracking
Yes
Marketing Automation
A/B Testing
Yes
Analytics / ROI Tracking
Yes
Artificial Intelligence
No
Content / Blogging Platform
No
Customizable CTAs
No
Drip Campaigns
No
Dynamic Content
No
Landing Pages / Web Forms
No
Lead Scoring
No
Sales Intelligence
No
Search Marketing
No
Segmentation
Yes
Social Marketing
Yes
Website Visitor Tracking
Yes
Personalization
A/B Testing
Yes
Abandoned Cart Saver
Yes
Account Based Marketing
No
Behavioral Targeting
Yes
Campaign Segmentation
Yes
Content Analytics
No
Contextual Targeting
No
Customer Profiles
Yes
Experience Management
No
Recommendation Engine
Yes
Website Personalization
Yes