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Average Ratings 0 Ratings

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features
design
support

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Write a Review

Description

The Mather Activation Platform empowers organizations to address the challenge of fragmented audience data by providing a comprehensive and cohesive view of first-party and subscriber information. It facilitates automated engagement and operational interactions throughout the customer journey, enhancing both revenue generation and operational efficiency. By integrating disparate audience and subscriber data, the platform creates a holistic, 360-degree perspective of each user, which serves as a reliable reference for various teams and systems. This unified data is transformed into automated marketing initiatives, which are executed through an email service provider and utilized as audience lists for both digital and traditional marketing campaigns. Teams leverage this platform to gain insights into the complete subscriber relationship, streamline the operational demands of managing lifecycle programs across different channels, and respond swiftly to potential churn, pricing adjustments, and service concerns without the hassle of amalgamating data from various sources. Additionally, it establishes a dependable groundwork for AI activation within their technological ecosystem, leveraging trustworthy data for informed decision-making and strategic actions. As a result, organizations can enhance their overall performance by effectively utilizing a single source of truth.

Description

Renowned among top media and publishing companies, Pushly stands out as the leading platform for push notifications. Situated at the crossroads of first-party data, audience engagement, and content distribution, Pushly transforms casual visitors into dedicated subscribers while enabling publishers to expand their reach and interact with their audiences via personalized web push notification channels. By utilizing Pushly, publishers gain a comprehensive understanding of their audience's interest levels, consumption patterns, enthusiasm, and engagement metrics, which enhances the precision and effectiveness of their push targeting strategies. This level of insight encourages audience members to consistently return for more of the content they enjoy. Ultimately, heightened audience engagement and retention contribute significantly to revenue growth, including advertising and subscriptions. With Pushly, publishers can not only increase their audience size but also foster a deeper connection with their community.

API Access

Has API No 

API Access

Has API No 

Screenshots View All

Screenshots View All

Integrations

Sophi Paywall Yes 

Integrations

Sophi Paywall No 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support Yes 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support Yes 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) Yes 
In Person No 

Types of Training

Training Docs No 
Webinars No 
Live Training (Online) No 
In Person No 

Vendor Details

Company Name

Mather

Founded

2002

Country

United States

Website

www.mathereconomics.com/mather-activation-platform/

Vendor Details

Company Name

Pushly

Founded

2017

Country

United States

Website

www.pushly.com

Product Features

Customer Data Platforms (CDP)

Behavioral Analytics No 
Campaign Management No 
Customer Profiles No 
Customer Segmentation No 
Data Integration No 
Data Matching No 
GDPR Compliance No 
Personalization No 
Predictive Modeling No 

Product Features

Push Notifications

A/B Testing No 
Analytics No 
Campaign Segmentation No 
Contextual Targeting No 
Device Targeting No 
Expiry Notifications No 
Geo Targeting No 
Mobile Notifications No 
Notification Scheduling No 
Visual Notifications No 
Web Notifications No 

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