Average Ratings 0 Ratings
Average Ratings 0 Ratings
Description
The Mather Activation Platform empowers organizations to address the challenge of fragmented audience data by providing a comprehensive and cohesive view of first-party and subscriber information. It facilitates automated engagement and operational interactions throughout the customer journey, enhancing both revenue generation and operational efficiency. By integrating disparate audience and subscriber data, the platform creates a holistic, 360-degree perspective of each user, which serves as a reliable reference for various teams and systems. This unified data is transformed into automated marketing initiatives, which are executed through an email service provider and utilized as audience lists for both digital and traditional marketing campaigns. Teams leverage this platform to gain insights into the complete subscriber relationship, streamline the operational demands of managing lifecycle programs across different channels, and respond swiftly to potential churn, pricing adjustments, and service concerns without the hassle of amalgamating data from various sources. Additionally, it establishes a dependable groundwork for AI activation within their technological ecosystem, leveraging trustworthy data for informed decision-making and strategic actions. As a result, organizations can enhance their overall performance by effectively utilizing a single source of truth.
Description
Renowned among top media and publishing companies, Pushly stands out as the leading platform for push notifications. Situated at the crossroads of first-party data, audience engagement, and content distribution, Pushly transforms casual visitors into dedicated subscribers while enabling publishers to expand their reach and interact with their audiences via personalized web push notification channels. By utilizing Pushly, publishers gain a comprehensive understanding of their audience's interest levels, consumption patterns, enthusiasm, and engagement metrics, which enhances the precision and effectiveness of their push targeting strategies. This level of insight encourages audience members to consistently return for more of the content they enjoy. Ultimately, heightened audience engagement and retention contribute significantly to revenue growth, including advertising and subscriptions. With Pushly, publishers can not only increase their audience size but also foster a deeper connection with their community.
API Access
Has API
No
API Access
Has API
No
Integrations
Sophi Paywall
No
Pricing Details
No price information available.
Free Trial
No
Free Version
No
Pricing Details
No price information available.
Free Trial
No
Free Version
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Customer Support
Business Hours
Yes
Live Rep (24/7)
No
Online Support
Yes
Customer Support
Business Hours
Yes
Live Rep (24/7)
No
Online Support
Yes
Types of Training
Training Docs
Yes
Webinars
No
Live Training (Online)
Yes
In Person
No
Types of Training
Training Docs
No
Webinars
No
Live Training (Online)
No
In Person
No
Vendor Details
Company Name
Mather
Founded
2002
Country
United States
Website
www.mathereconomics.com/mather-activation-platform/
Vendor Details
Company Name
Pushly
Founded
2017
Country
United States
Website
www.pushly.com
Product Features
Customer Data Platforms (CDP)
Behavioral Analytics
No
Campaign Management
No
Customer Profiles
No
Customer Segmentation
No
Data Integration
No
Data Matching
No
GDPR Compliance
No
Personalization
No
Predictive Modeling
No
Product Features
Push Notifications
A/B Testing
No
Analytics
No
Campaign Segmentation
No
Contextual Targeting
No
Device Targeting
No
Expiry Notifications
No
Geo Targeting
No
Mobile Notifications
No
Notification Scheduling
No
Visual Notifications
No
Web Notifications
No