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Average Ratings 0 Ratings

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ease
features
design
support

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Description

Matchbook serves as an innovative identity enhancement platform designed for advertisers and marketers, enabling them to correlate first-party data with fresh digital signals to improve their reach across multiple devices, optimize retargeting efforts, and enhance the accuracy of online-offline attribution. By leveraging vast amounts of aggregated, consented data derived from locations, IP addresses, and Mobile Advertising IDs (MAIDs), it creates precise identifier databases that facilitate the connection of physical locations with IPs and MAIDs, while also integrating additional spatial indices such as postal codes or geohashes. This powerful tool supports a variety of applications, including targeted advertising on connected TV (CTV/OTT), effective cross-software targeting and retargeting, account-based marketing strategies, evaluating campaign performance, enhancing identity graphs, and broadening audience reach beyond the confines of first-party data. Furthermore, Matchbook offers customizable matching parameters and historical context options, empowering clients to refine and personalize their results according to specific strategies and goals. As a result, advertisers can achieve a more cohesive and effective marketing approach across different channels.

Description

Upstack Data helps Shopify brands running paid ads recover the tracking data that browser-based tools lose. By capturing events server-side and resolving visitor identity across devices and sessions, Upstack sends cleaner first-party data to Meta CAPI, Google, and Klaviyo — so ad platforms optimize for real buyers and abandonment flows reach customers who'd otherwise look anonymous. Server-side tracking, cross-device identity resolution, multi-touch attribution, and web analytics in one tool built for DTC ecommerce. Plans start at $249/mo, with a 21-day free trial and a 60-day money-back guarantee.

API Access

Has API No 

API Access

Has API Yes 

Screenshots View All

Screenshots View All

No images available

Integrations

Bing No 
Facebook Ads No 
Google Ads No 
Google Tag Manager No 
Klaviyo No 
Omnisend No 
Pinterest Ads No 
Shopify No 
Snapchat Ads No 
TikTok Ads No 
WordPress No 

Integrations

Bing Yes 
Facebook Ads Yes 
Google Ads Yes 
Google Tag Manager Yes 
Klaviyo Yes 
Omnisend Yes 
Pinterest Ads Yes 
Shopify Yes 
Snapchat Ads Yes 
TikTok Ads Yes 
WordPress Yes 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Pricing Details

$249/month
Upstack Data Pricing

Plans start at $249/mo.
21-day free trial, 60-day money-back guarantee, no contracts, cancel anytime.

Attribution — $249/mo
Signal — $499/mo
Attribution + Signal — $649/mo

✓Marketing performance dashboards
✓Multi-touch attribution
✓P&L and contribution margin reporting
✓Unlimited lookback
✓Channel attribution reporting
✓Unlimited custom dashboards
✓Clean event stream to your warehouse
Free Trial Yes 
Free Version No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours No 
Live Rep (24/7) No 
Online Support Yes 

Customer Support

Business Hours No 
Live Rep (24/7) Yes 
Online Support No 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) No 
In Person No 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) No 
In Person No 

Vendor Details

Company Name

Matchbook

Founded

2018

Country

United States

Website

www.matchbookdata.com

Vendor Details

Company Name

Upstack Data

Founded

2022

Country

United States

Website

www.upstackdata.com

Product Features

Product Features

Marketing Attribution

Attribution Modeling No 
Audience Segmentation No 
Conversion Tracking Yes 
Cross-Channel Attribution Yes 
Customer Journey Mapping No 
Multi-Touch Attribution Yes 
Predictive Analytics No 
ROI Tracking No 

Alternatives

Alternatives