Average Ratings 0 Ratings

Total
ease
features
design
support

No User Reviews. Be the first to provide a review:

Write a Review

Average Ratings 2 Ratings

Total
ease
features
design
support

Description

Advanced Investment Management (AIM) addresses vital inquiries by swiftly generating forecasts for every acquisition, engagement, and retention initiative while seamlessly updating models as fresh data emerges. This enables AIM to promptly discern the most effective actions to engage customers. Additionally, AIM maintains a centralized dashboard that monitors all historical and ongoing campaigns, providing insights into the best characteristics for upcoming programs, which encompass annual fees, sign-up bonuses, rewards offers, and credit limit enhancements. By equipping the business with the ability to accurately forecast essential profit and loss metrics for each initiative, AIM supports banks in refining their budget allocations across marketing endeavors. Furthermore, AIM consistently refreshes its forecasts and models to ensure precise predictions of customer lifetime value. The NextAction optimization engine of AIM integrates these forecast projections to advise on campaign investments that maximize long-term value while adhering to specific budget parameters, ultimately driving more strategic decision-making. In doing so, AIM enhances the overall effectiveness of marketing strategies in a highly competitive landscape.

Description

TrackAd helps e-commerce brands and advertisers answer one critical question: where should every euro of digital marketing budget go to generate the highest return? Rather than relying on a single measurement method, TrackAd combines three complementary approaches. Touchpoint attribution maps the customer journey to show which channels actually drive conversions. Marketing Mix Modeling, built on two years of historical data, uncovers saturation curves so you know exactly when additional spend stops paying off. Lift studies isolate the true incremental effect of branding and consideration campaigns on final sales. All of this feeds NOA, TrackAd's prescriptive intelligence engine. Instead of waiting 5 to 10 hours for expert analysis, decision-makers get actionable budget recommendations in seconds. On average, TrackAd users identify 21% of their spend that can be reallocated toward incremental revenue. Trusted by over 150 European advertisers, including major retail and e-commerce brands.

API Access

Has API No 

API Access

Has API Yes 

Screenshots View All

Screenshots View All

Integrations

Awin No 
Criteo No 
Daisycon No 
Eulerian No 
Facebook No 
Google Ad Manager No 
Google Ads No 
Google Analytics No 
Google Data Studio No 
Instagram No 
Kelkoo Group No 
LinkedIn No 
Microsoft Power BI No 
MixCommander No 
Pinterest No 
Rakuten LinkShare No 
SaleCycle No 
Salesforce No 
Snapchat No 
Tradedoubler No 

Integrations

Awin Yes 
Criteo Yes 
Daisycon Yes 
Eulerian Yes 
Facebook Yes 
Google Ad Manager Yes 
Google Ads Yes 
Google Analytics Yes 
Google Data Studio Yes 
Instagram Yes 
Kelkoo Group Yes 
LinkedIn Yes 
Microsoft Power BI Yes 
MixCommander Yes 
Pinterest Yes 
Rakuten LinkShare Yes 
SaleCycle Yes 
Salesforce Yes 
Snapchat Yes 
Tradedoubler Yes 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Pricing Details

1500€/month
Basic
Free Trial No 
Free Version No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App Yes 
iPad App Yes 
Android App Yes 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours No 
Live Rep (24/7) No 
Online Support Yes 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support Yes 

Types of Training

Training Docs No 
Webinars No 
Live Training (Online) Yes 
In Person No 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) Yes 
In Person Yes 

Vendor Details

Company Name

Mastercard Data & Services

Founded

1966

Country

United States

Website

www.mastercardservices.com/en/solutions/advanced-investment-management

Vendor Details

Company Name

TrackAd

Founded

2015

Country

France

Website

www.trackad.ai/

Product Features

Banking

ATM Management No 
Compliance Tracking No 
Corporate Banking No 
Credit Card Management No 
Credit Union No 
Investment Banking No 
Multi-Branch No 
Online Banking No 
Private Banking No 
Retail Banking No 
Risk Management No 
Securities Management No 
Transaction Monitoring No 

Product Features

Campaign Management

Channel Management Yes 
Contact Database No 
Email Marketing No 
Event Triggered Actions No 
Lead Management Yes 
Multi-Campaign Yes 

Marketing Analytics

A/B Testing No 
Campaign Management Yes 
Channel Attribution Yes 
Customer Journey Mapping Yes 
Dashboard Yes 
Performance Metrics Yes 
Predictive Analytics No 
ROI Tracking Yes 
Social Media Metrics Yes 
Website Analytics No 

Marketing Attribution

Attribution Modeling Yes 
Audience Segmentation Yes 
Conversion Tracking No 
Cross-Channel Attribution Yes 
Customer Journey Mapping Yes 
Multi-Touch Attribution Yes 
Predictive Analytics No 
ROI Tracking Yes 

Alternatives

Alternatives

ROIVENUE Reviews

ROIVENUE

ROIVENUE™