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Description
MassageHub is a management software tailored specifically for massage therapists in the UK. It offers comprehensive features including online scheduling, client management, SOAP documentation, intake forms, payment processing, calendar synchronization, and reminders—everything a solo practitioner requires to operate a clinic, mobile, or hybrid practice without needing to manage multiple applications.
Designed with the real-world workflow of massage therapists in mind, it incorporates intelligent travel buffers for mobile appointments, service areas based on postal codes and distances, eco-friendly booking incentives that promote efficient scheduling, and secure clinical SOAP notes that are encrypted when stored. The free version provides essential tools such as booking, client management, SOAP notes, payment processing, and calendar synchronization, while premium plans introduce additional functionalities like reminders, deposits, packages, memberships, and AI-enhanced documentation to further streamline the practice. By using MassageHub, therapists can focus more on their clients and less on administrative tasks.
Description
Optivation brings the five jobs agencies run every week into one workspace: forms, databases, pages, time tracking and invoicing. You run the whole client lifecycle in one system, working from the same data at every step, not across five separate tools.
When a client fills in your intake form, their answers land straight in your database as a record. Each record opens into a full page, where the notes, files and sub-tasks for that client sit alongside a built-in timer. The hours you log there go onto an invoice generated from that same record, so the work and the billing stay in one place from first contact to payment.
The same records show up however you need them: a table for scanning, a board for tracking progress, a calendar for deadlines. Clients can book time with you through a booking page in the same workspace, and pages can be shared with a client when they need to see where things are at. AI Advisor opens against any record and draws out a summary and the action items, so a long brief turns into a list you can work from.
Optivation is made for independent consultants and small agency studios who bill hourly or on retainer. You can start on the free plan and move up when you need to. Solo is $19 a month. Studio is $49 a month and covers up to 3 seats, with each extra seat at $19 a month. Paid plans include a 30-day free trial, so you can set up a real client and run it end to end before you decide.
API Access
Has API
No
API Access
Has API
No
Integrations
Anthropic
Yes
Apple Calendar
Yes
Apple Wallet
Yes
Gmail
No
Google Calendar
Yes
Google Wallet
Yes
Microsoft SMTP Service
No
Notion
No
Resend
Yes
Stripe
Yes
Integrations
Anthropic
No
Apple Calendar
No
Apple Wallet
No
Gmail
Yes
Google Calendar
No
Google Wallet
No
Microsoft SMTP Service
Yes
Notion
Yes
Resend
No
Stripe
No
Pricing Details
£12
Solo Free — £0/month. Online booking page, client management, SOAP notes, Google Calendar sync, online payments, client portal, intake forms.
Solo Pro — £12/month. Everything in Free, plus email reminders, booking deposits and no-show protection, smart travel-time routing, treatment packages, discount codes, full revenue dashboard, marketplace listing, SOAP templates.
Solo Plus — £24/month. Everything in Pro, plus SMS reminders, gift cards, client memberships, loyalty programme, AI-assisted SOAP notes, and events.
No commission on bookings. Ever. UK-based, built for solo massage therapists.
Currently free during early access — every feature across all three plans is included.
Solo Pro — £12/month. Everything in Free, plus email reminders, booking deposits and no-show protection, smart travel-time routing, treatment packages, discount codes, full revenue dashboard, marketplace listing, SOAP templates.
Solo Plus — £24/month. Everything in Pro, plus SMS reminders, gift cards, client memberships, loyalty programme, AI-assisted SOAP notes, and events.
No commission on bookings. Ever. UK-based, built for solo massage therapists.
Currently free during early access — every feature across all three plans is included.
Free Trial
Yes
Free Version
Yes
Pricing Details
$19/month
Optivation uses flat pricing — no per-seat cost for solo operators.
Forms Free — $0
Client intake and lead-capture forms. Up to 3 active forms and 50 submissions per month, viewed in-app and exported to CSV. Docs and community support.
Solo — $19/month ($190/year, two months free)
Everything needed to run client work from first task to paid invoice: Inbox, Pages, Databases, Contacts, time tracking, branded invoicing, Forms and Dashboards, AI Advisor and Assistant, full API and MCP access, and Gmail/Outlook integration. One seat, 1M AI tokens per month. Email support.
Studio — $49/month ($490/year, two months free)
Everything in Solo, plus team roles and permissions, real-time co-editing, team chat, access groups, a 7-year compliance-grade audit log, and 5M AI tokens shared across seats. Up to 3 seats included; additional seats are $19/seat per month. Priority email support.
Free trial: 30 days, no credit card required, with all Solo features unlocked. If you do not upgrade, the account moves to the Forms Free plan and your data is retained. Annual billing saves two months on Solo and Studio.
Forms Free — $0
Client intake and lead-capture forms. Up to 3 active forms and 50 submissions per month, viewed in-app and exported to CSV. Docs and community support.
Solo — $19/month ($190/year, two months free)
Everything needed to run client work from first task to paid invoice: Inbox, Pages, Databases, Contacts, time tracking, branded invoicing, Forms and Dashboards, AI Advisor and Assistant, full API and MCP access, and Gmail/Outlook integration. One seat, 1M AI tokens per month. Email support.
Studio — $49/month ($490/year, two months free)
Everything in Solo, plus team roles and permissions, real-time co-editing, team chat, access groups, a 7-year compliance-grade audit log, and 5M AI tokens shared across seats. Up to 3 seats included; additional seats are $19/seat per month. Priority email support.
Free trial: 30 days, no credit card required, with all Solo features unlocked. If you do not upgrade, the account moves to the Forms Free plan and your data is retained. Annual billing saves two months on Solo and Studio.
Free Trial
Yes
Free Version
Yes
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
Yes
iPad App
Yes
Android App
Yes
Windows
No
Mac
No
Linux
No
Chromebook
Yes
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
Yes
iPad App
No
Android App
Yes
Windows
No
Mac
No
Linux
No
Chromebook
No
Customer Support
Business Hours
No
Live Rep (24/7)
No
Online Support
Yes
Customer Support
Business Hours
No
Live Rep (24/7)
No
Online Support
Yes
Types of Training
Training Docs
Yes
Webinars
No
Live Training (Online)
Yes
In Person
No
Types of Training
Training Docs
Yes
Webinars
No
Live Training (Online)
No
In Person
No
Vendor Details
Company Name
MassageHub
Founded
2026
Country
United Kingdom
Website
massagehub.app
Vendor Details
Company Name
Optivation
Country
New Zealand
Website
www.optivation.io
Product Features
Massage Therapy
Appointment Management
Yes
Billing & Invoicing
Yes
Client Management
Yes
Email Marketing
No
Employee Management
No
Gift Card Management
Yes
Multi-Location
Yes
Point of Sale (POS)
No
Practice Management
Yes
SOAP Notes
Yes
Product Features
Project Management
Agile Methodologies
Yes
Budget Management
No
Client Portal
Yes
Collaboration Tools
No
Cost-to-Completion Tracking
No
Customizable Templates
Yes
Gantt Charts
No
Idea Management
No
Kanban Board
Yes
Milestone Tracking
Yes
Portfolio Management
No
Resource Management
No
Time & Expense Tracking
Yes
Traditional Methodologies
No
