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features
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support

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Description

MassTer's Marketing Mix Modeling software MassTer provides a modern way to run Marketing Mix Modeling projects. MassTer's intuitive interface makes it easier for analytical teams to complete MMM projects efficiently. MassTer was designed to make it easy for you to deliver your Marketing Mix Modeling projects. To replicate the MMM project workflow, MassTer uses industry best practices and advanced modeling techniques. This allows for maximum efficiency. MASS Analytics is a modern MMM approach that delivers faster automated models powered by Machine Learning. This allows you to accurately measure media and marketing impact in complex media environments.

Description

Nepa equips businesses with valuable insights through a variety of solutions such as Brand Tracking, Marketing Mix Modeling, Campaign Evaluation, Paths to Purchase, and Category Insight. Our goal is to enhance your market understanding, refine marketing performance, and facilitate informed decision-making. By merging cutting-edge analytics with human expertise, Nepa aids companies in maneuvering through intricate marketing environments. Our offerings include Brand Tracking to assess your brand's performance, Marketing Mix Modeling to maximize media spending, and Campaign Evaluation for evaluating the effectiveness of marketing initiatives. We also provide insights into the Paths to Purchase, revealing the journey customers undertake when selecting your brand, while Category Insight allows you to identify changes in market dynamics. Tailored to address genuine client needs, our data-driven solutions yield actionable insights that foster smarter decisions, robust strategies, and tangible growth over time. In this way, we ensure that our clients remain competitive and responsive to market trends.

API Access

Has API No 

API Access

Has API No 

Screenshots View All

Screenshots View All

No images available

Integrations

Microsoft Excel Yes 

Integrations

Microsoft Excel No 

Pricing Details

No price information available.
Free Trial Yes 
Free Version No 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Deployment

Web-Based No 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows Yes 
Mac Yes 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support Yes 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support Yes 

Types of Training

Training Docs Yes 
Webinars Yes 
Live Training (Online) Yes 
In Person Yes 

Types of Training

Training Docs Yes 
Webinars Yes 
Live Training (Online) No 
In Person Yes 

Vendor Details

Company Name

MASS Analytics

Founded

2015

Country

United Kingdom

Website

mass-analytics.com

Vendor Details

Company Name

Nepa

Founded

2006

Country

Sweden

Website

nepa.com/solutions/marketing-intelligence-suite/

Product Features

Marketing Analytics

A/B Testing No 
Campaign Management No 
Channel Attribution Yes 
Customer Journey Mapping No 
Dashboard Yes 
Performance Metrics Yes 
Predictive Analytics Yes 
ROI Tracking Yes 
Social Media Metrics No 
Website Analytics No 

Product Features

Marketing Analytics

A/B Testing No 
Campaign Management No 
Channel Attribution No 
Customer Journey Mapping No 
Dashboard No 
Performance Metrics No 
Predictive Analytics No 
ROI Tracking No 
Social Media Metrics No 
Website Analytics No 

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