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Description

Marsello is a comprehensive loyalty and marketing solution designed to enable brands to implement personalized and cohesive loyalty programs that are integral to effective marketing strategies. Our intuitive platform encompasses a wide range of features, including loyalty programs, email marketing, SMS communications, automation tools, management of Google Reviews, and social media oversight, all focused on streamlining marketing and sales efforts, regardless of where customers make their purchases. - Develop a customized loyalty program that seamlessly integrates with your point-of-sale and eCommerce platforms. - Leverage your loyalty insights to craft targeted email and SMS marketing campaigns. - Engage your audience at optimal moments through strategic, data-driven automations. ...and much more. Marsello provides all the essential tools needed to captivate and retain your customer base, combining loyalty and marketing into a single, efficient platform. With our services, brands can enhance their customer relationships and drive sustained growth.

Description

Boosting revenue from your customer base requires a profound understanding of your audience, which can be leveraged to design targeted campaigns across various channels at ten times the speed. In the post-Covid landscape, where traditional shoppers are increasingly turning to e-commerce, it's essential to grasp customer behavior in both online and offline environments. Xeno’s Customer Data Platform (CDP) facilitates this by providing a comprehensive 360-degree view of your clientele, integrating data from e-commerce, point-of-sale systems, loyalty programs, and customer feedback. Utilizing Xeno’s advanced AI technology, you can pinpoint the customers most inclined to shop either online or in-store, or those likely to purchase specific products you are advertising, resulting in improved conversion rates for your campaigns. This allows you to maximize revenue from each initiative without the tedious process of segment identification. Although marketers aim to execute relevant campaigns consistently across multiple channels, many find this task overly challenging on a daily basis. Understanding this struggle, we developed Xeno to empower you to launch campaigns featuring relevant messaging effortlessly and efficiently. This way, you can focus on growing your business while still engaging your customers meaningfully.

API Access

Has API No 

API Access

Has API No 

Screenshots View All

Screenshots View All

Integrations

Facebook Yes 
Instagram Yes 
BigCommerce Yes 
Cin7 Inventory Management Yes 
Ecwid Yes 
Heartland Retail Yes 
Judge.me Yes 
Klaviyo Yes 
Lightspeed Restaurant Yes 
Lightspeed Retail Yes 
OpsMavix No 
Pabbly Connect No 
Salesforce No 
Shopify Yes 
Shopify Plus Yes 
WooCommerce Yes 

Integrations

Facebook Yes 
Instagram Yes 
BigCommerce No 
Cin7 Inventory Management No 
Ecwid No 
Heartland Retail No 
Judge.me No 
Klaviyo No 
Lightspeed Restaurant No 
Lightspeed Retail No 
OpsMavix Yes 
Pabbly Connect Yes 
Salesforce Yes 
Shopify No 
Shopify Plus No 
WooCommerce No 

Pricing Details

$125 per month
Free Trial Yes 
Free Version No 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App Yes 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours Yes 
Live Rep (24/7) Yes 
Online Support Yes 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support No 

Types of Training

Training Docs Yes 
Webinars Yes 
Live Training (Online) Yes 
In Person Yes 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) Yes 
In Person Yes 

Vendor Details

Company Name

Marsello

Founded

2013

Country

New Zealand

Website

www.marsello.com

Vendor Details

Company Name

Xeno

Founded

2015

Country

India

Website

getxeno.com

Product Features

Customer Loyalty

CRM No 
Corporate Memberships No 
Customer Activity Tracking Yes 
Discount Management Yes 
Gift Card System Yes 
Loyalty Card System Yes 
Member Portal Yes 
Membership Management Yes 
No-Card Loyalty System Yes 
Referral Tracking Yes 
Rewards Management Yes 

Email Marketing

A/B Testing No 
Artificial Intelligence No 
Auto-Responders No 
CAN SPAM Compliance Yes 
Customer Surveys No 
Drip Campaigns Yes 
Dynamic Content Yes 
Event Triggered Email Yes 
Image Library No 
Landing Pages/Web Forms Yes 
Mailing List Management Yes 
Mobile Optimized Emails Yes 
Reporting/Analytics Yes 
Subscriber Management Yes 
Template Management No 
WYSIWYG Email Editor Yes 

Marketing Automation

A/B Testing No 
Analytics / ROI Tracking Yes 
Artificial Intelligence Yes 
Content / Blogging Platform No 
Customizable CTAs No 
Drip Campaigns Yes 
Dynamic Content No 
Landing Pages / Web Forms No 
Lead Scoring No 
Sales Intelligence No 
Search Marketing No 
Segmentation No 
Social Marketing Yes 
Website Visitor Tracking No 

SMS Marketing

2-Way Messaging No 
Artificial Intelligence No 
Contact Management No 
MMS No 
Mass Texting No 
Message Personalization Yes 
Mobile Coupons No 
Mobile Keywords No 
Polls / Voting No 
Reporting/Analytics Yes 
Scheduled Messaging No 
Shortcodes No 
Text-to-Win No 

Product Features

Customer Loyalty

CRM Yes 
Corporate Memberships No 
Customer Activity Tracking Yes 
Discount Management No 
Gift Card System No 
Loyalty Card System Yes 
Member Portal Yes 
Membership Management Yes 
No-Card Loyalty System Yes 
Referral Tracking Yes 
Rewards Management No 

Marketing Automation

A/B Testing No 
Analytics / ROI Tracking No 
Artificial Intelligence No 
Content / Blogging Platform No 
Customizable CTAs No 
Drip Campaigns No 
Dynamic Content No 
Landing Pages / Web Forms No 
Lead Scoring No 
Sales Intelligence No 
Search Marketing No 
Segmentation No 
Social Marketing No 
Website Visitor Tracking No 

Personalization

A/B Testing No 
Abandoned Cart Saver No 
Account Based Marketing No 
Behavioral Targeting No 
Campaign Segmentation No 
Content Analytics No 
Contextual Targeting No 
Customer Profiles No 
Experience Management No 
Recommendation Engine No 
Website Personalization No 

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